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Country: France

  • Arthur is a French brand of swimwear, beachwear, swimwear, pyjamas and independent socks created in 1983.
  • Its franchise network appears all over France.


Arthur expands its stores in France 09/05/2022

Arthur was founded in 1983 by two Essec students.

Based in Colombes (Hauts de Seine), the SME employs around 80 people.

The store network currently comprises 42 outlets in France, 29 of which are directly operated.

Two store openings took place in 2020 in Chartres and La Baule, and two new stores are planned for June in Cabourg and Aix-en-Provence.

The plan is to open a further ten or so stores over the next 3 to 4 years.

Online sales increased by 150% between 2019 and 2021, to represent 20% of sales. Sales in 2019 were €15 million.

The breakdown of sales in 2021: 60% in boutiques, 20% via the reseller network.

In 2020, Arthur acquired Dagobear, a French underwear brand founded 12 years ago.

A 25% increase in sales (e-shop and boutiques) was recorded. Men's products account for 70% of sales.

International sales account for 5%, mainly in Belgium.

Arthur acquires Dagobear 05/03/2020

42 stores in the boutique network

Store opening in Chartres in mid-February

New store in La Baule in May 3 to 4 openings before the end of the year

Average store size: 40 m² 4 stores in Paris

Retailers in France and 70 in Belgium

Acquisition of Dagobear in January

Sales breakdown: 70% men's, 25% women's, 5% children's

Sales of 15 million euros in 2019

Up 6% on previous year

Targeted growth this year: between 15 and 20%

Studies mentioning this company

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