Turnover: 3.7 billion USD (2020)

Country: United States

American Eagle Outfitters is one of the world's leading clothing retailers. Founded in 1977, this American chain has over 1,500 stores in several countries, including Canada, Israel, the United Arab Emirates, China, Lebanon, Morocco, Mexico and Japan.

News

Data and flexibility: the pillars of global direct-to-consumer sales 23/02/2023

Key figures and information relevant to market research:

Highest inflation in a generation.

Rising geopolitical tensions.

Climate crisis.

Falling consumer confidence amid likely economic recession in 2023.

Growing demand for resale, rental and discount products. Need to adapt business models to make customer loyalty a priority.

American Eagle Outfitters has chosen a direct-to-consumer (DTC) strategy to position itself wherever the customer is, on both physical and online channels.

Importance of having a unified brand voice, a strong structure for international partners, and a flexible global strategy including product design, pricing, assortment and omnichannel.

Collaboration with ESW to develop a hyper-localized commerce experience, including complete sites for multiple countries with localized pricing and promotions, adapted content and languages, optimized payments, targeted online marketing and advanced logistics management.

Fully localized shopping experience for customers in each country, including social shopping channels.

Studies mentioning this company

The women's ready-to-wear market - France

Other companies mentioned:

  • Inditex groupe (Zara)
  • Camaïeu
  • SMCP Groupe (Sandro)
  • Chanel
  • Zalando
  • Kiabi Europe
  • La Halle
  • Beaumanoir Groupe
  • GEMO (Eram Groupe)
  • H&M Groupe
  • Comptoir des Cotonniers (Fast Retailing Group)
  • The Kooples Diffusion
  • Maus Frères
  • SRP group (Showroomprivé)
  • Naf Naf
  • Les 3 Suisses
  • Doudounes JOTT
  • Mytheresa
  • Blanche Porte
  • Galeries Lafayette
  • Printemps Groupe
  • SMCP Groupe (Claudie Pierlot)
  • SMCP Groupe (Maje)
  • Zadig et Voltaire
  • Kookaï
  • Indies Groupe
  • Forever 21
  • Grain de Malice
  • Maison Montagut - Le Chatelard
  • Isabel Marant
  • Vinted
  • Sonia Rykiel
  • Abercrombie & Fitch
  • American Eagle Outfitters
  • Ann Taylor (Ann Inc.)
  • Pierre Cardin
  • Eric Bompard
  • Massimo Dutti (Inditex groupe)
  • Almé
  • Levi’s
  • Paule Ka
  • Esprit
  • Des marques et vous - Devianne
  • Sessun
  • Jennyfer
  • Maison 123
  • Images corp
  • Abercrombie & Fitch France
  • Acturus France
  • Ajrl Retail
  • Albert Delalonde
  • Am Retail
  • Am Retail Sud
  • Armand Thiery (At)
  • Bc Chambray
  • Beaba
  • Bermudes
  • Bershka France
  • Bestseller Stores France
  • Boggi France
  • Brielton Vétimarche
  • Brion Sisters
  • Brunello Cucinelli France
  • Bzb
  • Café Coton
  • Cariboo
  • Ccv
  • Ccv 18
  • Ccv 25
  • Ccv 35
  • Ccv 62
  • Ccv 76
  • Ccv 80
  • Celio France
  • Celtat
  • Cl Distribution (Cld)
  • Comptoir Des Cotonniers
  • Davimar
  • Diesel France
  • Ephigea
  • Et Diffusion
  • Ets Charles Chevignon (Chevignon)
  • Father And Sons
  • Fcr Franconville
  • Flanker
  • Forest
  • Fos
  • Francesco Smalto International
  • Franciatex
  • G Distribution
  • G Star Retail France
  • Gc 84
  • Gd Distribution
  • Ginger
  • Guess France
  • Hackett
  • Hartwood
  • Idème
  • Ikks Retail
  • Indigo Gallery
  • Ints France
  • Jules
  • K Way France
  • Kaporal Stores
  • Kerlin'S
  • Kiabi Europe
  • À La Ville De Paris
  • Ma Fee
  • Magasinage Administration Et Gros (Samag)
  • Maison 123
  • Majesticfilatures Retail
  • Mango France
  • Mascot International
  • Massimo Dutti France
  • Mdm
  • Mdsa
  • Miroglio France
  • Mise Au Green
  • Modessa France
  • Msfr
  • Paprika France
  • Paris Ols
  • Plmb
  • Pmc
  • Primark France
  • Promod
  • Promotion Du Prêt A Porter (Ppp)
  • Pull & Bear France
  • Salsa France
  • Sanejo
  • Schiever Textile
  • Sedev
  • Sicar
  • Sl Distribution
  • So Fra De
  • Springfield France
  • Sté 2Adp
  • Sté D'Exploitation De Boutiques À L'Enseigne De Marques (Sebem)
  • Sté Européenne De Distribution Directe A Domicile (Se3D)
  • Sté Franck Et Fils
  • Sté Provençale D'Achat Et De Gestion (Spag)
  • Standard
  • Stock J Boutique Jennyfer
  • Stradivarius France
  • Suit Supply France
  • Superdry France
  • Takko Fashion France
  • Tpl Boutiques
  • Wargnier Denis (Wd)
  • Zara France
The thrift store market - Italy

Other companies mentioned:

  • Patagonia
  • American Eagle Outfitters
  • Tommy Hilfiger
  • Brandizzi
  • Italian recycling
  • Amazon Italia
  • eBay
  • Vinted