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Country: Sweden

Founded in 1879, Absolut Vodka is a Swedish vodka brand owned by the French Pernod Ricard group.


Pernod Ricard puts Sprite in Absolut vodka 17/10/2023

  • Pernod Ricard is the world's second-largest spirits group
  • Coca-Cola is the soft drinks giant, owning Sprite, the world's best-selling lemon soda
  • Absolut, a Pernod Ricard brand, saw its sales increase by 18% in 2022 to reach 12.4 million cases
  • The Absolut-Sprite ready-to-drink cocktail will be launched in the second quarter of 2024 in four European countries (UK, Netherlands, Spain and Germany)
  • The biggest markets for ready-to-drink (RTD) cocktails are the United States and Japan
  • Ready-to-drink cocktails will sell for around 4 euros a can
  • The ready-to-drink cocktail market is growing, with total sales of $38 billion, projected to reach $45 billion in 2027, with annual growth of 7 to 8%
  • Major competitors include Diageo, Brown-Forman, Campari and Beam Suntory
  • Pernod Ricard aims to generate 10% of its growth from ready-to-drink cocktails
  • Coca-Cola has already had experience in ready-to-drink cocktails with the launch of a Jack Daniels-Coca in partnership with Brown-Forman.

Under threat of boycott, Absolut vodka announces halt to exports to Russia 18/04/2023

  • Vodka brand Absolut belongs to the French group Pernod Ricard.
  • Absolut is one of the world's best-selling vodkas.
  • The Absolut Company has decided to stop exporting its brand to Russia with immediate effect.
  • The decision to halt exports concerns Absolut only, not Pernod Ricard's other brands.
  • Sales of Absolut vodka are around 100 million liters a year.

Studies mentioning this company

The vodka market - France

Other companies mentioned:

  • La Martiniquaise Bardinet
  • Diageo
  • Bastille Day (Guillotine)
  • Maison Villevert Cîroc
  • Absolut Vodka (Pernod Ricard)
  • Poliakov (La Martiniquaise)
  • Pernod Ricard Groupe
  • Sobieski Vodka (Marie Brizard groupe)
  • Vodka Lab AG Spirits
  • Grey Goose (Bacardi)
  • Eristoff (Bacardi Group)