The swimming pool market - Spain

The global swimming pool market has experienced significant growth, with the pandemic period notably amplifying demand. In Spain, a country with a high number of private pools, the market experienced a boost with double-digit growth in 2020, followed by a 5.2% increase in 2021, indicating an upward trajectory in sales. The Spanish market has over 1.2 million pools, with a dominance of in-ground pools (81%) as the preferred type. Meanwhile, the US leads the global market with over 10.4 million private swimming pools. However, the market faced challenges due to the pandemic, which led to a decrease in domestic (48.5%) and international tourism (62.7%) from 2019 to 2021, but a rebound occurred in 2022. Spanish urbanization, with 65.7% living in apartments and an increasing average annual temperature, suggests a continuous, albeit spatially varied, demand. Energy costs saw dramatic fluctuations with a sharp increase in electricity prices by 194.02% between 2020 and 2021, followed by a 72.18% rise from 2021 to 2022, before declining by 51.27% between 2022 and 2023. Raw material prices also experienced volatility. The seasonality of the market was evident from Google Trends data, with peaks in searches during summer months. Moreover, the pool-buying process in Spain is predominantly face-to-face, as shown by consumer behavior during various purchasing stages..Title: Swimming Pools in Spain - A Sunny Market of Leisure and Comfort In Spain, the shimmering allure of swimming pools has etched a significant mark in the lifestyle and leisure preferences of its people. With an estimated 1.2 million pools gracing the Iberian landscape, Spain boasts of being the second-largest market for private swimming pools in Europe, closely tailing France and outpacing Germany. The country has carved out a distinct niche with an expansive pool industry that encompasses over 2,000 companies, reflecting a robust market ecosystem employing between 65,000 and 75,000 individuals. The Spanish pool industry has witnessed an upward sales trajectory; from 2019 to 2023, there's been a consistent increase from around 1.25 to 1.50 billion euros. Such growth indicates a compounded annual growth rate of approximately 3%, testament to the ever-growing demand for this luxury amenity within the nation. The market's structure mirrors the varied preferences for swimming experiences, with in-ground pools holding a staggering 81% preference rate, revealing the Spanish penchant for permanence and aesthetic harmony with their living spaces. Above-ground pools, while more economical and easier to install, account for the remaining 19%, suggesting that they are the choice of a smaller, yet significant, segment of the population. Despite the overwhelming inclination towards beach activities, with about 60% of Spaniards preferring the sandy shores over pool decks, the substantial 40% pool aficionados underscore the integral role swimming pools play in the Spanish way of life. This inclination is further evident in the tourism industry's impressive rebound post-pandemic, where domestic trips surged by over 50% and international tourism by around 130%. Amid the widespread urbanization - with around 80% of Spaniards dwelling in urban areas, and approximately two-thirds residing in apartments - the longing for a sun-soaked dip remains undiminished. Spain's generous solar embrace, with some regions basking in over 3,000 hours of sunshine annually, underlines the enduring demand for private pools, particularly in the countryside where space is less confined. However, external factors such as electricity costs, which have shown significant fluctuations over recent years, and raw material prices, which experienced progressive hikes before a recent stabilization, impose crucial considerations on the economics of pool ownership and maintenance. The seasonality of the pool market is apparent, with the onset of warmer months triggering a surge in pool-related searches, suggesting that the decision to invest in a pool is often influenced by.### Key Players Shaping the Spanish Swimming Pool Industry Landscape The Spanish swimming pool industry is characterized by a mixture of small-scale operators and larger entities that contribute significantly to the market dynamics. As the demand for swimming pools continues to show robust growth in Spain, several companies and service providers have emerged as important contributors to the industry. **1. Pool Design and Construction Firms:** In the realm of design and construction, companies specializing in creating bespoke swimming pools are essential in catering to the varied preferences of the Spanish populace. These firms offer both standard and customized options, enabling clients to select designs that align with their unique tastes and spatial constraints. Efficiency in operation and attention to aesthetic detail are the hallmarks of these service providers. **2. Pool Renovation Specialists:** With the ever-growing need to update existing swimming pools, the sector also sees numerous businesses focused on renovation services. Aging pools require a revamp to maintain safety standards and contemporary appeal. Renovation specialists employ their skills to breathe new life into dated swimming structures, ensuring they meet the latest trends and safety regulations. **3. Pool Maintenance Companies:** Maintenance is a critical aspect of pool ownership, and numerous operators in the market offer routine and corrective maintenance services. Their role is crucial to preserve the functionality and sanitary conditions of swimming pools, especially in regions with intense usage. **4. Auxiliary Service Providers:** Apart from primary construction and maintenance, other services such as sauna and spa installations, liner replacements, and lighting installations are indispensable in enhancing the swimming pool experience. Companies in this niche provide additional features that augment the comfort, convenience, and safety of pool facilities. **5. Material Suppliers and Manufacturers:** Behind the scenes, the providers of construction materials and pool equipment sustain the operational backbone of the industry. From concrete suppliers to companies manufacturing fiberglass pools and high-quality liners, these entities ensure a steady supply of raw materials required for pool construction and maintenance. Among the different types of players, one may find companies like Travexport, which are identified as significant contributors to the pool construction material supply chain. Characterized by their enduring products, they facilitate a wide range of swimming pool installations and designs owing to the diversified materials they offer. Moreover, businesses like INE and Bismart are crucial for their role in providing data and analysis for the hotel sector, which is a direct indicator of potential growth in the swimming pool market as hotels often aim to include premium pool facilities to enhance their attractiveness to tourists. Companies enlisted on platforms such as Houzz.fr represent the heterogeneity of the market. They showcase

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 07/03/2024

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Summary and extracts

List of charts

• Size of the global pool market
• Comparison of the number of swimming pools in selected European countries
• Sales trends in the Spanish swimming pool sector
• Percentage of Spaniards who prefer the pool to the beach
• Percentage of underground basins in Spain
• Is a swimming pool a determining factor in the purchase of a new home?
• The most popular services in rural tourism in Spain
• Tourism trends in Spain
• Growth in the number of hotels in Spain
• Spanish urban population
• The 10 European countries with the most apartment dwellers
• Average temperature trends in Spain
• Structure of the Spanish swimming pool market
• Average electricity prices in Spain
• Cost trends for raw materials used in swimming pool construction
• Online and face-to-face consumer behavior in the pool purchasing process
• Average decision time for buying a swimming pool during high season
• Swimming pool decision process, Off-season
• Growing interest in "Piscina" research in Spain
• Distribution channels for a new swimming pool

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