The barbecue and plancha market - Spain

The global barbecue and plancha market, valued at US$4.6 billion in 2021, has been experiencing robust growth, with projections of reaching US$7 billion by 2030 at a CAGR of +4.8%. Gas-fired barbecues dominate the market, but electric grills are the fastest-growing segment at a rate of +5.8% annually. In Spain, the barbecue sector surged due to COVID-19, with sales jumping by 50% during the decontamination period, and the market size for grills and related equipment was estimated at €148.6 million in 2020 according to INE data.

Spain is a net exporter of cooking appliances with a trade surplus of US$30 million in 2021, despite imports growing faster than exports over the five-year period (2017-2021). Barbecue use among Spanish households is widespread, with 1 in 4 owning one, and 35% using them year-round. The Spanish industry saw a 26% increase in grill manufacturers, rising to 78 companies by 2020. Safety regulations for these products include various European standards like EN-1860 and directives such as 2014/35/EU. Supermarkets like Carrefour play a significant role in retail distribution, offering highly competitive pricing, especially during summer months.

Savoring the Spanish Summer: Trends and Tastes in Spain's Barbecue and Plancha Market

Spain, renowned for its love of outdoor living and culinary delights, has witnessed a significant surge in the demand for barbecues and planchas, an undeniably integral part of the country's summer cuisine and gatherings. The market has experienced a half-century growth since the commencement of the pandemic decontamination period, bolstering sales and highlighting a shift in consumer habits toward more home-centric lifestyles. With Spaniards being the highest meat consumers in Europe, hovering between 90 and 110 kg per person per year, the link between barbecuing and meat consumption remains strong. However, there's a growing inclination towards diversification with more vegetables, fish, and seafood finding their way onto the Spanish grill. The Spanish market offers a range of barbecues and planchas, from custom-built masonry versions that range in price from 200 to 6,000 euros, to portable models ideal for camping, marked between 40 and 60 euros. Not limited to solid fuel types, the electrified counterparts, though aroma-neutral and energy-intensive, are gaining traction with prices ranging from roughly 30 to 400 euros.

The barbecue manufacturing sector in Spain shows remarkable dynamism, with companies active in this field increasing from around 60 to 80—an escalation of 25 to 30%. This upward movement corresponds with a gross operating surplus reaching approximately 11 to 14 million euros as of 2020, and the sector's staunch investment in raw materials and subcontracting—amounting to 105 to 115 million euros in the same year. Employment in this sector also reflects the industry's health, with a 10 to 15% increase in the full-time equivalent workforce and more than a 5% rise in the number of hours worked during the same time frame. Dominantly, sales peak in supermarkets from general to Home & Garden specialty stores, with aggressive pricing strategies to entice consumers—evidenced by the sharply affordable barbecues priced under 10 euros at the onset of summer. With such a burgeoning trajectory and the cultural importance of shared meals around the grill, Spain's market for barbecues and planchas remains a scintillating affair, blending traditional tastes with modern shopping.

The Prominent Contenders of the Barbecue and Plancha Market

The landscape of outdoor cooking equipment is rich with diverse companies, each bringing their unique flair to the market. This chapter delves into the key players that have been shaping the experience of grilling and searing under open skies. Without focusing on their financials, let's explore the essence of what these companies offer to barbecue enthusiasts.

• Weber Industries Group stands out as a titan in the arena of barbecue manufacturing. Renowned for their extensive range of charcoal barbecues, they’ve set benchmarks with premium models that cater to both seasoned grill masters and novices alike. Their commitment to quality and innovation keeps them at the forefront of the barbecue industry.
• SunJas and Tepro Toronto Grill may not boast the same brand recognition as Weber, but they carve their niche with a selection of products that balance affordability with functionality. They are known for providing budget-conscious consumers with reliable options that don’t compromise on the essentials of a good grilling experience.
• Imex El Zorro adds a touch of traditional Spanish craftsmanship to the mix. Specializing in a variety of grilling solutions, they aim to cater to those who value the classic approach to barbecue construction and style.
• Moving to the world of planchas and grills, the George Foreman Grill has almost become synonymous with health-focused electric grilling, known for their signature slanting design that drains excess fat away from food.
• Cecotec is another brand earning a reputation for innovative electric grills with a variety of features and designs.
• Tefal is notable for their wide-ranging culinary gadgets, and their planchas are no exception. They balance sophistication with ease, offering users simple yet effective tools to expand their cooking horizons to the outdoors.
• In the segment of household appliances that also include outdoor cooking options, companies like Suntec and FM Calefacción introduce versatility into homes with their multifunctional units that often double up as heaters or cooking ranges.
• Uten and Campingaz are also names that resonate with outdoor enthusiasts, the former being known for its portable solutions, while the latter combines the portability of camping equipment with the robustness expected from a backyard barbecue setup.
• Lastly, the gas distributors like CEPSA have recognized the synergy between their primary products and the grilling culture, offering not just the fuel but also the apparatus to enrich the outdoor culinary experience. 

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 04/05/2023

Summary and extracts

List of charts

• Sales trends for barbecues and other grills
• Sales trends for barbecues and other grills
• Origin of cooking appliance imports by country
• Export destinations for barbecues and other grills by country
• Balance of trade in cooking appliances
• Change in sales linked to barbecue use as a result of Covid-19
• Barbecue use by day of the week
• Who's in charge of the barbecue?
• Meat consumption in volume by type of animal
• Growth in the number of oven and grill manufacturers
• EBITDA for ovens and other grills
• Change in total purchases of goods and services in the oven and grill manufacturing sector
• Number of employees by accounting method
• Number of hours worked
• What does summer taste like?