The sofa market - Italy

As of 2020, the global sofa market, part of the broader category of upholstered home furniture, was valued at about $27 billion with projections to grow to over $32 billion by a certain date, hinting at a steady CAGR of 3.55%. In Italy, the market demonstrates modest growth, with the Northeastern regions leading in sales, followed by Central and North-Western areas, and the South trailing. Price sensitivity greatly influences consumer choices, favoring large companies like IKEA and Poltronesofà for their competitive quality/price ratio and flexible financing options, such as installment payments. Moreover, there is a notable surge in the online sales segment for handcrafted upholstered furniture, underscoring a desire among Italian consumers for unique, high-quality pieces with attention to craftsmanship.."Current Trends in the Italian Sofa Market" The Italian sofa market, within the broader category of upholstered furniture, is showing modest growth prospects, suggesting steady but not significant expansion in the coming years. As of 2019, the global sofa market boasted a value in the ballpark of $25-30 billion, with expectations to climb above the $30 billion mark by reaching between $30-35 billion, advancing with a compound annual growth rate (CAGR) of approximately 3-4%. Geographical trends show a disparate distribution of sofa sales across Italy. The regions in the North-East take the lead, followed in descending order by Central Italy, the North-West, and eventually the South indicating regional preferences and economic disparities. Price sensitivity is a key trend in the demand for sofas in Italy, influencing consumer decisions heavily. With cost being a significant consideration, large corporations like IKEA and Poltronesofà, known for their competitive quality-to-price ratio, have secured a robust market leadership. They cater to a wide consumer base within Italy, thanks to the perceived value for money and financing options they provide, such as installment payment plans, which further entice the Italian population. Another emergent trend in the Italian market is the increasing interest in online sales of furniture, with handcrafted upholstered furniture leading the way. The surge signifies a shift in consumer preference towards unique and high-quality artisanal products. This suggests that while affordability is a major factor, there is also a growing segment of the population willing to invest in premium, crafted solutions, indicative of a dual market with different consumer priorities..### Title: Dominant Forces and Emerging Players in the Upholstered Sofa Market In the competitive landscape of the upholstered sofa market, certain companies have established themselves as dominant forces, while others are emerging as noteworthy contenders, catering to a diverse range of consumer preferences. This chapter offers an insight into the main players in the market, highlighting their unique positioning and strategies that contribute to their prominence in the industry. **IKEA** Renowned for its cost-effective yet stylish home furnishing solutions, IKEA remains a powerhouse in the sofa market. This Swedish company has achieved a strong leadership position due to its extensive catalog of sofas, ranging from minimalist and modern designs to more traditional options. With a keen focus on providing a value-for-money proposition, IKEA has secured a large customer base that appreciates its balance of quality, affordability, and design innovation. Additionally, the convenience of its flat-pack furniture and the widespread presence of its stores further enhance its market dominance. **Poltronesofà** As an Italian brand specializing in sofas and armchairs, Poltronesofà has carved out a significant niche for itself. It distinguishes itself through a diverse array of handcrafted products that resonate with consumers looking for a touch of uniqueness and artisanal quality in their furniture. Poltronesofà's offerings cater to a variety of tastes, from classic to contemporary, ensuring a wide appeal. Their competitive advantage also stems from customer-friendly financing options, like installment payments, making high-quality sofas accessible to a broader market demographic. **Emerging Craftsmen and Online Retailers** On the horizon, there is a growing segment of online retailers and individual craftsmen who are capturing the attention of the Italian populace. This emerging group is tapping into the demand for handcrafted, bespoke upholstered furniture that offers superior craftsmanship and exclusivity. By leveraging the power of e-commerce and digital marketing, these players are addressing the evolving preferences of consumers who are increasingly seeking out furniture that makes a personal statement and bears the mark of artisanal excellence. In summary, while giants like IKEA and Poltronesofà continue to maintain their market stronghold, there is a clear shift towards appreciation for individuality and craftsmanship, opening up the market to new players capable of providing such distinct offerings. The upholstered sofa market, with its layered structure, provides ample opportunities for both established brands and emerging artisans to thrive and cater to the multifaceted needs of consumers.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 06/10/2023

Update Details

---

Summary and extracts

List of charts

• Croissance du marché mondial
• Mercato dei divani
• Imprese attive sotto il Codice Ateco 31.09.3 "Fabbricazione di poltrone e divani"
• Addetti nelle imprese attive sotto il Codice Ateco 31.09.3 "Fabbricazione di poltrone e divani"
• Forma giuridica imprese attive sotto il Codice Ateco 31.09.3 "Fabbricazione di poltrone e divani"
• Spesa media mensile delle famiglie per l'acquisto di mobili per la casa
• New residential buildings
• Volume delle abitazioni compravendute
• Porzione del reddito dedicata a spese per la casa per nucleo familiare
• Spesa media mensile per l'acquisto articoli d'arredamento, ripartizione per ampiezza della famiglia
• Active enterprises under Ateco Code 47.59.1 "Retail trade of household furniture"
• Indice dei prezzi al consumo per l'acquisto di mobili per soggiorno e sala da pranzo
• Indice dei prezzi alla produzione per la fabbricazione di altri mobili (tra cui divani e poltrone)
• Import - Export prodotti sotto il Codice HS 940161 "Sedute con struttura in legno e imbottite; esclusi moobili medici, dentistici, chirurgici, veterinari o per barbieri)
• Principali paesi di destinazione dell'export di prodotti sotto il Codice HS 940161 "Sedute con struttura in legno e imbottite; esclusi moobili medici, dentistici, chirurgici, veterinari o per barbieri)
• Principali paesi di provenienza dell'import di prodotti sotto il Codice HS 940161 "Sedute con struttura in legno e imbottite; esclusi moobili medici, dentistici, chirurgici, veterinari o per barbieri)
• Mercato dell'arredamento per la casa
• Value and volume of production sold of upholstered, wood-framed chairs and seats for offices and other uses (Prodcom Code 31001250"
• Ricerche per "Divani" su Google Trends
• Mercato dell'arredamento eco-friendly

Show more Hide

---