Summary
The global mattress market has seen significant growth, with a projected CAGR of 5.9% from 2023 to 2030, estimated to reach a value of $78.35 billion by the end of 2030. This growth is driven by increased expenditure on product innovation, affordable designs, and rising importance of sleep quality, with a notable boost from emerging economies. Additionally, the e-commerce sector's role is expanding as furniture sites gain popularity. Notably, Italy has been a net exporter of mattresses with export coverage ratios consistently staying over 100 percent between 2018 and 2022, despite an 11.6 percent contraction observed in export value over the same period. The Russian-Ukrainian conflict has led to an inflationary effect with a 12.4 percent rise in consumer price indexes for bedroom furniture from January 2022 to November 2023 and a 23.4% increase in producer prices since 2015.
Italian Mattress Market Demand Trends
The Italian mattress market demonstrates robust growth, with innovation as a cornerstone driven by health and well-being considerations. The significance of sleep for mental and physical health is paramount, as it consumes over a third of human lives. Among various mattress types, traditional spring, pocket sprung, latex sprung, and polyurethane foam mattresses are popular choices in Italy. Concurrently, the medical sector saw a modest surge in demand. Further insights reveal that from 2018 to 2022, the production value of the Italian mattress industry amplified by roughly 35 to 40 percent. This significant increase denotes a production value elevation from around €600 to €850 million, while the industry's total turnover also exhibited a positive trajectory, growing by approximately 15 to 20 percent during that period. Viewing the market from a global perspective, the valuation in 2023 stands at $50 to $55 billion and is estimated to reach $75 to $80 billion by 2030. Contributing factors include an increase in product innovation facilitating enhanced and accessible mattress designs, along with a societal shift towards prioritizing sleep quality. Particular attention is drawn to memory foam and latex mattresses which emerge as notable segments on the rise. Additionally, the growing financial empowerment in emerging nations aligns with this upward growth trajectory.
Prominent Mattress Market Innovators and Their Role in the Italian Market
In the dynamic world of the Italian mattress market, several key players have emerged, shaping the industry with their distinct products and business models. These companies range from long-standing manufacturers to contemporary e-commerce pioneers. Let's explore the role of these prominent actors:
IKEA - Synonymous with affordable furniture, IKEA is a giant in retail with a broad international presence. In the mattress sector, IKEA's diverse offerings cater to a wide audience with an array of spring, foam, and latex mattresses. Providing an in-store experience, IKEA continues to influence the market with its competitive pricing and well-established brand.
Eminflex - As one of Italy's leading mattress producers, Eminflex offers a blend of tradition and innovation. They have conducted valuable market research to understand Italian consumers' preferences and needs, allowing them to offer customized, anatomical, and ergonomic sleeping solutions. Eminflex also stands out for its focus on orthopedic and hypoallergenic mattresses, responding to consumers' growing health consciousness.
Tediber - An example of a business model that challenges traditional ones, Tediber represents the newer breed of "bed-in-a-box" companies. Emphasizing online sales, they offer a simplified product range with a focus on quality, affordability, and customer convenience, including home trials and easy delivery options.
Eve Sleep, Simba, Oscar Sleep - These are part of the bed-in-box revolution, companies that have utilized e-commerce to resonate with modern consumers. They have leaned into digital marketing, breaking away from physical storefronts, to offer premium mattresses directly to consumers, simplifying the purchasing process and often providing generous trial periods to build consumer trust.
Casper - Originating in the United States, Casper has been a trendsetter, inspiring several European startups such as the French-based Tediber and Ilobed. Casper's influence lies in its approach to a direct-to-consumer model, which has transformed the way the mattress market operates by prioritizing online convenience and marketing potency.
Ilobed - A part of the industry's online upsurge, Ilobed has adopted similar strategies to Casper and has worked towards establishing a notable online presence within the market, appealing to tech-savvy consumers and reinforcing the relevance of e-commerce within the mattress sector.
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Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 11/01/2024
Summary and extracts
1 Market Overview
1.1 Definition and scope of the study
A mattress is a piece of bedding: it is a long, wide, padded pillow that is usually placed on top of a bed frame. Innovation is a key factor in this market, with issues such as health and well-being at stake. Indeed, the importance of rest for mental and physical well-being is well established, and we spend more than a third of our lives in bed. Several types of mattresses are marketed in Italy, including
- The traditional spring mattress;
- The pocket sprung mattress;
- The latex sprung mattress;
- The polyurethane foam mattress.
The global mattress market is doing very well. It is estimated to grow at a CAGR (compound annual growth rate) of 4.2 percent between 2020 and 2027. Italy is making inroads among global mattress competitors due to its creativity, quality and expertise. The Italian mattress market is on the rise and showing significant growth rates. In fact, the industry has always been successful in Italy, although it is now facing competition from dynamic, mostly foreign startups that sell products directly online at lower prices. The market has been slightly boosted by the Covid-19 crisis, as Italians are more concerned about their comfort, spending most of 2020 at home. In addition, demand from the medical sector has increased slightly during this period.
1.2 The global mattress market
Mattresses are necessary items for home furnishings and, as such, their demand has experienced steady growth over the years.
In fact, the global mattress market is booming; it is worth, in ****, $**.** billion and is expected to expand at a CAGR of *.* percent between **** and ****, reaching a total value of $**.** billion by ...
1.3 The Italian domestic market for mattresses
Between **** and ****, the production value of the mattress industry showed marked growth. During the period analyzed, the production value increased from ***.* million euros to ***.* million euros, representing a growth of **.*% in * years. At the same time, the total turnover of the industry also shows a positive trend. Between **** and ****, total turnover ...
1.4 Exports and imports of mattresses
To analyze the exports and imports of mattresses, UN Comtrade commodity codes ****** and ******, i.e., mattresses made of cellular rubber or plastic and mattresses made of other materials, were taken into account, along with related data.
Italy can be defined as a net exporter of mattresses. Between **** and ****, the export coverage ...
1.5 The consequences of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general rise in consumer price indexes. The mattress market is not exempt. Analyzing the one related to the consumption of bedroom comforters, an increase of **.* points can be shown between January **** and November ****. This means that over ...
2 Demand analysis
2.1 Demand drivers for mattresses
Demand for mattresses has been steadily increasing in recent years, with consumers becoming more and more interested in the quality of bedding and thus driving the market in its growth. The main drivers of this trend can be found in the growing number of housing units and the increasing sleep disorders ...
2.2 Italians' preferences on mattresses
One of the leading mattress manufacturers in Italy, Eminflex , conducted a survey to investigate the ideal type of mattress among the Italian population.The results show that traditional mattresses are not sophisticated enough to meet the changing needs of consumers, while technologically advanced and medical solutions seem to be increasingly preferred ...
2.3 Seasonal demand for mattresses
The graph below aims to shed light on consumer usage patterns and highlights any cyclicality in the mattress industry based on fluctuations in keyword searches at different times of the year.The "Trend Index" represents the proportion of searches for a given term in a given region during a given time ...
2.4 Online shopping habits
According to Economyup, ** percent of customers choose and buy mattresses only in physical stores; about ** percent search for the product online but then buy it in a physical store; less than ** percent buy online; the few remaining choose in store and then buy online. A strong majority, about ** percent, still buy ...
3 Market structure
3.1 Market organization and players
The distribution of bed bases and mattresses in Italy today is mainly through physical outlets, divided among several players listed below: Large retailers (***); Bedding specialists; Traditional furniture; Internet sales (***); Others. The rise of e-commerce in the bedding industry, accounting for about ** percent of sales, has been due in part to the ...
3.2 Production
Stages in the production of a mattress
Someo specifies the main stages in the manufacture of a mattress. This process differs depending on the raw material used (***) but there is a permanence of the following steps:
Cutting of plates and fabrics: the foam plates or springs are cut to the size ...
3.3 Structure of enterprises
Manufacturing enterprises can be analyzed in terms of structure and specialization. Enterprises of this type are organized intopartnerships (***).
The Italian IRS has published a report categorizing enterprises according to their specialization:
Production of polyurethane and latex mattresses; Regeneration of wool mattresses; Production of spring mattresses; Multi-specialized.
As we can see, firms ...
3.4 Distribution channels of the furniture industry
Research conducted by Federmobili analyzed the average characteristics of stores that sell furniture. The average area of stores is about *,*** square meters, with *.* employees. The stores' offerings are quite varied: ** percent of the stores have a product range that includes mid-range lines plus high-end designer brands; ** percent offer high-end designer brands ...
3.5 The main manufacturers
Mattress Factory Montalese s.p.a: is a company specializing in the production of mattresses and sleeping accessories. Founded in ****, the company has established itself in the industry thanks to the quality and innovation of its products. The range of products offered by Materassificio Montalese includes various types of mattresses, such ...
4 Supply analysis
4.1 Types and characteristics of mattresses
In general, there are five main types of mattresses:
Polyether mattresses: an inexpensive foam with poor ventilation and reduced durability. Recommended as an extra bed or for occasional sleeping. Memory foam mattresses: these are the most common mattresses in this selection because they are lightweight, easy to carry and have many ...
4.2 A wide range of prices
The price of a mattress depends on its quality, its manufacturing method and its brand name. According to maison-travaux , a spring mattress costs on average between *** euros and more than *,*** euros. A foam mattress costs between *** euros and more than *** euros. A latex mattress costs between *** euros and more than *,*** ...
4.3 New consumer trends and preferences
In recent years, the Italian bedding industry, and the mattress industry in particular, has been undergoing a period of great transformation, with real revolutions that have seen new brands, particularly foreign ones, enter the e-commerce market exclusively. Many industry leaders have decided to renew themselves to keep up with the times, ...
5 Regulations
5.1 The regulation for the manufacture of mattresses
Because of the proximity of the mattress to the human body and the high exposure time of individuals to their mattresses, important health regulations apply to this area.
Italian legislation is based on the EU Mattress Regulations [***].
For example, conditions for the treatment of mattresses are regulated by Regulation No. ***/**** of ...
5.2 Furniture bonus
That of mattresses is among the purchases facilitated by the Furniture Bonus. This is an Irpef deduction for the purchase of furniture and large household appliances, intended to furnish a property undergoing renovation. The deduction is to be calculated on a maximum amount of *,*** euros for the year **** and *,*** euros for ...
6 Positioning of actors
6.1 Segmentation
6.2 Online traffic
The following is an analysis of traffic on the e-commerce sites of the leading mattress manufacturers in Italy.
Between January **** and December ****, the aggregate value of online traffic appears to be growing. Specifically, while in **** the average monthly value of traffic was ***,*** visits, in **** there is an average of ***,*** visits. Thus, ...
- IKEA Italia
- Iris Mobili (Mondo Convenienza)
- Conforama Italia
- B&B Italia
- Materassificio Montalese s.p.a
- Emma Matratze
- Dorelan (B&T s.p.a)
- Eminflex (COG S.R.L)
- Marion Latex (Emme Group s.p.a)
- Alessanderx s.p.a
- Evergreenweb s.r.l
- Baldiflex (Baldi s.r.l)
List of charts
- Évolution de la valeur du marché mondial des matelas
- Évolution du chiffre d'affaires et de la valeur de la production des entreprises italiennes de matelas
- Répartition des recettes de l'industrie du meuble
- Indice de production pour la fabrication de matelas
- Évolution des importations et des exportations italiennes de matelas
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