The electric scooter market - France

The global market for electric scooters has experienced rapid growth, with a valuation of approximately US$33.2 billion in 2022 and an expected CAGR of 9.9% through 2030. This growth is driven by environmental concerns and the search for sustainable mobility solutions. The French market's competitive landscape includes both domestic manufacturers aiming to produce "made in France" models and foreign players dependent on international raw materials. Despite the pandemic's impact, demand for personal electric scooters surged due to a preference for individual transport and the establishment of temporary bike lanes, further propelled by public transportation strikes and rising fuel prices, which pushed consumers towards sustainable mobility alternatives.

Surging Popularity of Electric Scooters Amidst Urban Mobility Shifts

In recent times, the market for electric scooters has witnessed an upward trajectory driven by the increasing awareness and concern for the environment, and the need for sustainable urban mobility solutions. These scooters have become a desirable choice due to their maneuverability, affordability, low maintenance requirements, and particularly their compatibility with new modes of urban transportation, such as intermodality and shared services. The fervent demand for electric scooters is reflected in the growing number of users possessing their own scooters. In 2021 alone, the market saw a sale of electric scooters in the range of between 900,000 and 1,000,000 units, symbolizing a market value of approximately €300 million to €310 million. The growth rates are striking, with a volume increase of around 40% and a value surge of approximately 50% when compared to the previous year.

This indicates an evolution towards more diverse and technologically advanced models commanding higher prices. Electric scooters command a significant share within the micro-mobility market. In terms of value, they dominated with more than two-thirds of the micro-mobility device sales in the recent period. Despite the prevalence of mechanical scooters in terms of volume, electric models are quickly gaining ground with a drop to slightly over 50% from a previous dominance of 63% within a year. One catalyst driving the demand for electric scooters is the soaring fuel prices, which have been exacerbated by geopolitical events such as the conflict in Ukraine. This hike has pushed consumers towards more affordable and eco-friendly transportation alternatives. A study indicates that a significant portion of the French population views the increase in fuel prices as a direct influence in reducing the use of cars and motorcycles, and conversely, increasing the adoption of scooters and other electric mobility devices.

When considering the consumer profile, the majority of users tend to be men, with an average age hovering around late 30s. A large portion comprises active commuters leveraging the time-saving benefits of e-scooters for their daily travel. An important aspect of the market is safety consciousness among electric scooter owners compared to self-service users, as evidenced by the higher uptake of safety equipment. However, the risk of accidents remains prevalent, with around 23% of electric scooter owners experiencing some form of accident or fall over the previous year.

To sum up, the demand for electric scooters in the nation is evidently on the rise with a compound growth trajectory. As the transition towards greener.

Key Players Steering the Electric Scooter Market

As we delve into the bustling landscape of the electric scooter market, a symphony of key players emerges, each contributing to the growing chorus of urban mobility solutions. These industry front-runners are paving the way in manufacturing, technology, and sales, altering the face of personal and shared transportation.

• Xiaomi – Spearheading the Scooter Revolution Xiaomi, a global powerhouse with roots in China, has made a definitive mark on the French electric scooter landscape. Its affordable and reliable models, such as the Xiaomi Essential and Mi series, have garnered widespread appeal, making it a household name among e-scooter aficionados.
  
  
• Segway-Ninebot – Blending Innovation with Rideability :  As an icon of personal transport, Segway-Ninebot has adeptly transitioned into the e-scooter domain. Renowned for quality and innovation, its Kickscooter series offers a fine balance of power and portability for adults, while models like the Zing A6 cater splendidly to the younger demographic.
  
  
• E-Twow – The Compact Mobility Maestro E-Twow stands firm in the competitive e-scooter market with its designs tailored for urban landscapes. Their compact and efficient scooters appeal to a diverse clientele looking for a seamless blend of performance and practicality on city streets.
  
  
• Kaabo – The High-Performance Pioneer Kaabo leaps ahead with its Mantis series, known for sporty performance and robust builds. Their scooters are designed to meet the demands of enthusiasts seeking a thrill without compromising on the versatility essential for navigating urban environments.
  
  
• Weebot – The Adventurous Urban Navigator Weebot is making waves with offerings like the Inoe Sweemie and Zephyr. Their e-scooters boast higher power outputs, catering to riders who desire to push the boundaries of speed and travel distances greater than the conventional commute.
  
  
• Oxelo – Decathlon's Own Urban Star Oxelo, birthed from the sports retail giant Decathlon, has positioned itself as an accessible brand. Their scooters, like the R900E and R920E, stand as testimony to Decathlon's commitment to integrating mobility into the sporting lifestyle, offering reliable scooters that balance cost and functionality. Decathlon encompasses more than its in-house brand Oxelo; it is a notable distributor of various electric scooter brands. Their expansive retail ecosystem ensures that a range of preferences and budgets are catered to.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 13/02/2023

Summary and extracts

List of charts

• World market for electric scooters
• Evolution of electric scooter sales
• Breakdown of sales by value of the main micro-mobility devices
• Breakdown of sales volume of the main micro-mobility devices
• Average monthly retail prices for diesel fuel (1 Litre)
• The rising cost of fuel is increasing the use of my scooter / gyroboat in a way that...
• Distribution of users according to the CSP
• Safety equipment used
• Evolution of deaths referenced in the category MPMD
• Evolution of the average selling price of electric scooters in France
• Main lithium producing countries
• Breakdown of sales by distribution channel
• Sales of electric scooters by manufacturer
• What do you expect as a priority from the authorities for the post-crisis period?
• What regulations are likely to lead to a decline in practice?
• Different uses depending on the time of day
• Main contexts and situations of use
• The infrastructure needed according to users of electric scooters and MPMD