Summary

The global construction equipment rental market, although estimated at $98 billion and forecast to grow at a CAGR of around 4% to the end of 2024, has faced significant challenges due to the Covid-19 pandemic. In particular, the French market, expected to remain resilient after 5% growth, experienced a decline in activity, with Insee reporting a 5% year-on-year decrease in sales to the end of November 2020. The pandemic caused disruptions between March and May 2020, reducing activity to 15-30% of normal levels. As a result, adjustments had to be made, including a reduction in investments due to lower demand.

Major players such as Loxam and Kiloutou have been affected, and the market has noted a move towards digitization and eco-responsibility, with growing interest in electric and hybrid rental equipment. Despite the slowdown, the market is on the road to recovery, as the impact of the pandemic has led to an acceleration in e-commerce and digital innovations in customer relations and invoicing.

Resilience and adaptability of the French construction equipment rental market in the face of economic challenges

The French construction equipment rental market has shown great resilience in the face of economic headwinds, with a remarkable ability to adapt highlighted during the Covid-19 crisis. This sector of the economy caters mainly to the public works, construction and extraction industries, and is an essential component of the business-to-business market. The French construction equipment rental landscape has enjoyed a period of impressive growth, witnessing an increase in market value of around five percent on the previous year, reaching some 4.7 billion euros.

The characteristics of the market involve a diverse range of players, from industry giants such as Loxam and Kiloutou to numerous small and medium-sized enterprises (SMEs). The presence of a multitude of companies indicates a market with little concentration, the average size of these companies being relatively small, employing around 17 people each. Despite a few dominant players who have extended their reach nationally and internationally through strategic acquisitions, competition remains fierce.

In terms of segment dynamics, the focus is on equipment variety and availability, with service flexibility and responsiveness playing a crucial role. Geographical positioning also remains crucial, with regions such as Île-de-France and Nouvelle-Aquitaine experiencing stronger market activity than other parts of the country. Investment in the sector signalled a deceleration, with a fall of almost ten percent, after two years of significant growth. This slowdown was also reflected in the value of equipment, although the overall value showed an upward trend, reaching around 8.6 billion euros.

Several factors influence pricing strategies in the market, including equipment type, rental duration and additional services such as on-site delivery. Despite these pricing variables, competition has generally prevented a significant increase in rental costs. The sector is not without its challenges, particularly in the wake of the Covid-19 pandemic, which imposed a drop in activity levels, particularly between March and May 2020.

However, the industry has shown signs of recovery, although new operational protocols have been put in place to accommodate health security measures. Market regulations are also playing a central role, with strict guidelines on periodic equipment inspections and impending changes in energy use regulations, which could encourage the adoption of electric and hybrid vehicles.

Digitization is another booming trend, with companies investing in e-commerce and the simplification of administrative processes, with the aim of improving interactions between customers and rental companies. Despite the economic turbulence, the French construction equipment rental market is growing fast.

The main players in the French construction equipment rental market

In dissecting the competitive landscape of the construction equipment rental sector, several formidable players emerge, each boasting a unique strategic positioning and an arsenal of specialized services.

Loxam: Known as the Goliath of the equipment rental world, Loxam has metamorphosed into an international powerhouse, not only consolidating its dominance in France, but also extending its tentacles across Europe. Its aggressive expansion through acquisitions, such as the remarkable takeover of Ramirent, underlines its ambition to lead and redefine the construction equipment rental market.
Kiloutou: The David to Loxam's Goliath, Kiloutou stands tall as the runner-up in the French rental arena. Never one to rest on its laurels, Kiloutou has diversified its offerings, venturing into modular construction to meet the changing needs of the construction world. Its competitive edge is further strengthened by its commitment to a more environmentally-friendly fleet, which responds to the industry's growing ecological awareness.
Mediaco: As a specialist that has made a name for itself in the lifting equipment sector, Mediaco's niche enables it to provide expert, tailor-made solutions. Its strategic acquisitions, such as Chieusse Levage, underline its intention not only to expand but also to strengthen its lifting expertise.
Bouygues Construction Matériel: Another figurehead, Bouygues brings its comprehensive range of machinery and equipment to bear on a broad spectrum of construction needs. Innovations such as the Ipilot remote control system for cranes testify to their commitment to safety and technological progress.
Uperio: This company is another important name that has forged its reputation in the rental market. Although it specializes in crane rental, its range of services and equipment guarantees solutions tailored to the various needs of the construction industry.
Salti: A vigorous player, Salti has carved out a place for itself in the market, thanks in particular to the significant growth and stability of its activities over the years.
Accès Industrie: With its clear focus on lifting equipment, Accès Industrie demonstrates unwavering dedication to this segment, ensuring that it remains a go-to expert for all lifting needs on construction sites.
Tracktor: This start-up has injected a dose of innovation into the sector with its digital platform that connects construction professionals with rental companies. In a changing landscape where convenience and speed are paramount, Tracktor is paving the way for a new era of equipment rental services.

the construction equipment rental market - France

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 24/02/2021

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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Construction equipment rental refers to the rental, with or without operator, of construction equipment. It is therefore primarily aimed at players in the public works and building (BTP) and extraction sectors .

In the broadest sense, construction equipment for hire covers all the equipment used by public works and building contractors on construction sites, and not just equipment strictly intended for construction itself. Although private individuals may also rent certain construction machinery or equipment, our study will focus on the B2B market.

The global construction equipment rental market is expected to grow at a CAGR of 4% between 2019 and 2024, driven by investment in infrastructure. In 2020, the Covid-19 epidemic largely affected the sector both globally and nationally, with sudden stoppages of worksites and branch closures followed by a slow recovery.

However, the French construction equipment rental market is expected to remain resilient after three years of strong growth. In 2019, the market grew by over 5% compared with 2018. This growth is explained in particular by animproved turnover rate and an increase in the value of the fleet. The market is also dominated by several players, such as Loxam and Kiloutou, but many SMEs are also present on the market.

As construction industry players have a choice between buying or renting their equipment, the study will show how renting can be an interesting solution, particularly in a context of uncertainty and crisis. What's more, players need to face up to the challenges of digitalization and eco-responsibility.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

6.1 Segmentation

Kiloutou
Salti location
Bouygues Construction Matériel
Uperio
ENCO
Bergerat Rent (Bergerat Monnoyeur)
Poisson Groupe
Sofilec Groupe
Loxam
Delta Service Location
Transofico
Médiaco Levage
Accès Industrie
Aprolis Groupe
Layer France
Mecalac
Tracktor
Hiboo

List of charts

Construction equipment rental sales
Geographical breakdown of Loxam sales
Investment trends in the construction equipment rental sector
Value of the construction equipment rental fleet
Average age of rental construction equipment fleet
Price index for rental and leasing of construction and civil engineering machinery and equipment (B2B)
Breakdown of Loxam's rental fleet
Production value in the building sector
Estimated breakdown of production by value in the building sector, by sector
Change in the number of new housing starts
Change in the number of new non-residential housing starts
Construction equipment rental outpaces growth in construction and GDP
Sales in the construction equipment rental market
Share of motorized vehicles powered by non-heat engines
Public works sales
Breakdown of civil engineering sales by business line
Breakdown of public works sales by project owner
Sales of the extractive industries on the French market
Comparison of construction equipment rental sales between 2019 and 2020 at the end of November

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Latest news

Construction: Loxam holds up well despite the new-build crisis - 22/03/2024

- Last year's sales: over 2.5 billion euros, up more than 6%.
- Revenues generated in France: 1,042 million euros (+6.6%).
- Share of the new housing market in Loxam's business: 10%.
- Public works sector share of sales: over a quarter
- Proforma sales in Brazil: around 100 million euros.
- Loxam presence: 25 countries.
- Revenues generated outside France and Northern Europe: 804 million euros (+14.4%).
- Reduction in capital expenditure: from 520 million to 350 million euros.

Kiloutou tops one billion euros in sales - 18/04/2023

Kiloutou has made 5 acquisitions in 2022.
Kiloutou's sales rise from €793 million in 2021 to €1.08 billion in 2022, an increase of 28.4%.
Kiloutou's international share doubled to 36%.
The overall market grew by 2% to 7% in European countries, and by 4% in France.
Kiloutou is number three in Europe and number two in France, with a 13.4% market share.
The group has 600 branches (including 500 in France) and 7,000 employees (including 5,000 in France).
Kiloutou has invested 270 million euros in 2022 and plans to reduce its investments by 10 to 20% in 2023.
Kiloutou's online business should increase from 21 to 34 million euros in 2023 thanks to its new website.

Equipment rental: Loxam ready for new acquisitions - 15/03/2023

Key figures - Sales :
2.4 billion euros by 2022
- Annual growth: 10% and 9% on a comparable basis
- Operating profitability: 279.7 million euros in 2022 (12% margin)
- Presence in some thirty countries
- Market share: 20% in France, 7% in Europe
- Growth forecast for 2023: +5% to +6
- number four worldwide
- two acquisitions in 2022, one in Spain, the other in Portugal

Kiloutou also sees its future abroad - 01/09/2022

Kiloutou Group: sales in excess of €1 billion, 7,000 employees
95% of business with professionals in earthmoving and civil engineering equipment rental
number 2 in France with 15% market share behind Loxam number 3 in Europe with leading positions in
in Portugal and Denmark
Acquisition of Grupo Vendap, leader in Portugal, with sales of 40 million euros and an 18% market share Purchase of Holbæk Lift in Denmark (20 employees, sales of 6 million euros)
Since 2018, Kiloutou has increased its international sales fivefold

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Kiloutou

Salti location

Bouygues Construction Matériel

Uperio

ENCO

Bergerat Rent (Bergerat Monnoyeur)

Poisson Groupe

Sofilec Groupe

Loxam

Delta Service Location

Transofico

Médiaco Levage

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