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Summary
The global cloud storage market has grown significantly since 2020, with a forecast compound annual growth rate (CAGR) of 24.74% to 2026, driven by the increasing need for secure data storage and management in enterprises, the use of mobile technology and automation in sectors such as aerospace and defense. By 2022, the cloud sector will have generated sales worth 217 billion euros. US companies Amazon (AWS with 34% market share), Microsoft (Azure with 21%) and Google (Cloud with 11%) dominate the market, together claiming 66% of total industry sales in 2022.
Enterprise adoption of cloud computing is driven by scalability, automatic backups, enhanced security and improved collaboration. 84% of companies use cloud computing for scalability and backups, and 82% for enhanced security. However, the challenge of data sovereignty and the US Cloud Act have prompted the rise of European cloud computing leaders, such as OVH, aiming to compete with the dominance of US technology giants.
Dynamic growth and key trends in cloud storage demand
The cloud storage market in France has seen vigorous growth, propelled by increasing demand for efficient and secure data management solutions, coupled with strong adoption of virtual work environments, accelerated by the Covid-19 pandemic. As the world increasingly gravitates towards digitization, French companies and individual users have shown a marked preference for cloud-based storage solutions, leading to a notable market expansion estimated at nearly 15 to 20 billion euros by 2021. This trend is set to continue, and the market is expected to exceed 20 billion euros by 2025.
This booming market is characterized by strong demand for both public and private cloud storage options. Public cloud services benefit from an infrastructure shared between several users or companies, while private clouds offer an infrastructure dedicated to individual businesses. Interestingly, cloud infrastructure service providers grew by over 30%, indicating a competitive environment despite the strong dominance of the aforementioned giants.
Emphasis was also placed on the development of a European leader in cloud computing, embodied by OVH, with the aim of challenging the dominance of American companies in France and on the continent. In line with global trends, cloud storage accounts for a significant share of the overall cloud market, at just over 70 billion euros, testifying to its essential role in the digital economy. The French market shows that around a third of cloud revenues are attributable to cloud storage, underlining its importance in the overall market landscape.
French companies are increasingly relying on cloud services, with over 30% using the cloud for a variety of purposes, including file storage, database storage and customer relationship management (CRM) applications. This adoption is not uniform across all EU countries, with the adoption rate in France being higher than the EU average for certain applications. Like the corporate sphere, individuals are also migrating en masse to the cloud, using popular storage services such as Google Drive, Dropbox and OneDrive. In terms of economic impact, the integration of online and cloud-based tools into business operations means cost optimization and operational efficiency, with a substantial percentage of companies attributing reduced start-up costs and improved competitiveness to these digital advances.
Key players dominating the cloud storage landscape
In the world of cloud storage, a few names stand out for their prominence and scale. These market leaders are not only advancing the frontiers of technology, but also shaping the way data is stored and processed in the digital age. Each of these titans brings unique strengths to the table, creating a highly competitive atmosphere that is driving innovation and shaping the future of cloud services. Here's an overview of the main players consolidating their position in this field:
- Amazon Web Services (AWS): A pioneer in cloud services, AWS offers a comprehensive range of cloud solutions that go beyond storage to include computing power and a variety of other features. Its robust infrastructure guarantees high reliability and security, enabling it to meet the needs of customers from a wide range of industries.
- Microsoft Azure: Microsoft's footprint in the cloud storage market is significant, capitalizing on its long-standing heritage in enterprise computing. Azure provides an integrated set of cloud services, including storage, that work seamlessly with existing Microsoft products and platforms, offering a coherent ecosystem for its users.
- Google Cloud Platform (GCP): Drawing on Google's reputation for data processing and analysis, GCP distinguishes itself by integrating artificial intelligence and machine learning into its cloud service offerings. Google Cloud combines the power of its analytics with secure, scalable storage options, making it an attractive proposition for data-intensive users.
- OVHCloud: Europe's leading challenger to the American giants, OVHCloud offers a vision of digital sovereignty, focusing on data security and confidentiality with its cloud storage solutions. OVHCloud specifically addresses European customers concerned about regulations such as GDPR and the US Cloud Act, offering a blend of competitive technology and local compliance.
These major players, with their deep pockets and extensive R&D capabilities, not only mean a highly concentrated market, but also set the bar high for entry, making it difficult for other competitors to make a significant impact. As the cloud storage market continues to develop, their influence is likely to grow, strengthening their position at the top of the cloud services hierarchy.
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Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 03/05/2024
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Cloud storage is a form of computer data storage used either by private individuals or by companies, where data is stored in logical pools. This data is commonly referred to as "stored on the cloud". Cloud storage is a technology that enables data to be stored on internal or external servers.
Cloud storage should not be confused with cloud computing, which enables the remote use of an IT tool such as a computer.
There are two types of cloud storage: public and private. Public clouds use infrastructures shared between individuals or companies (data is stored on the same servers), while private clouds are specific to a single company (one server per company).
The global market is dynamic, and is expected to grow at a CAGR of 22.4% between 2024 and 2032. The cloud market is dominated by American companies Amazon, Microsoft and Google, which together will account for 66% of the global market by 2022.
The cloud storage market in France is also growing, with an expected 42% increase in market size between 2021 and 2025.
Cloud sovereignty is a major issue for the years to come. French cloud service providers are currently lagging behind the big American players, and are striving to develop competitive offerings to reduce this gap. They must also rise to the challenge of guaranteeing the protection of corporate and institutional data against surveillance under US law. Indeed, the adoption of American cloud storage services exposes companies to two laws: the Patriot Act and the Cloud Act.
1.2 The global cloud storage market
In ****, Fortune Business Insight estimated the global cloud storage market at $***.** billion. The size of the global market is expected to grow from $***.** billion in **** to $***.** billion by ****, at a CAGR of **.*%.
Evolution of global cloud storage market size World, ****-****, in billions of dollars Source: ****
Worldwide market share of major ...
1.3 Cloud storage in Europe
In Europe, Sweden and Finland top the list, with **% of companies in each country using cloud storage. The Netherlands and Denmark follow closely behind with an adoption rate of **%, demonstrating the strong presence of this technology in these Nordic countries.
Norway, Italy and Estonia also boast relatively high usage rates, all ...
1.4 The French market
In ****, the French market for Cloud solutions and services amounted to almost ** billion euros, with growth of **.*%.this positive trend is set to continue through to ****, with business forecast to reach ** billion euros (***). This expansion represents an increase of over ** billion euros over a four-year period, taking the sector's market share ...
2 Demand analysis
2.1 How the French perceive the cloud
The rapid evolution of digital technologies has profoundly transformed the way individuals and companies store and manage their data. In this context, cloud storage has become an essential component of IT infrastructure, offering flexible, scalable and remotely accessible storage solutions. It's interesting to focus on how the French perceive the cloud, ...
2.2 Cloud usage by French companies
Since its emergence in the mid-****s, the Cloud market has evolved considerably, offering today a varied and dynamic landscape with the presence of numerous national and international players. Alongside the major American providers (***), several French companies have emerged, enriching the Cloud ecosystem. This diversification of supply reflects the growing demand ...
2.3 Corporate awareness of the ecological impact of IT
Moving to cloud computing not only offers companies cost and time savings, it also helps to reduce energy consumption and improve the sustainability of their IT infrastructure. Indeed, according to a WSP study of Microsoft Cloud, cloud-based business solutions are up to **% more energy efficient than traditional enterprise data centers. What's ...
3 Market structure
3.1 Cloud storage market value chain
A proposed value chain for the cloud storage market is shown below:
Infrastructure providers : They invest in the data centers, servers and network equipment needed to create a robust cloud storage infrastructure. Software developers : They design and develop the cloud storage management systems that enable users to store, organize and access ...
3.2 A highly concentrated market, in the hands of American giants
A market dominated by American giants:
The gap between American cloud giants and European cloud specialists continues to widen in France, according to a recent study by Markess by Exaegis. By ****, the three American giants - Amazon, Microsoft and Google, also known as the hyperscalers - will have captured **% of spending ...
3.3 Barriers to entry and key success factors
The cloud storage market presents certain barriers to entry, which can make it difficult for new players to enter. As a result, this market remains mainly in the hands of the giants, and it seems complicated for other players to gain a foothold in the years to come. Here is an ...
3.4 Cloud sovereignty, a major challenge for the years to come
The rapid evolution of the global digital landscape has placed the issue of data sovereignty at the heart of the concerns of companies and administrations, particularly in France and Europe. In ****, the CNIL's authorization for Microsoft to host French healthcare data, and EDF's decision to opt for AWS for part of ...
4 Offer analysis
4.1 Different types of data storage and hosting methods
The different types of data storage :
Data hosting options
According to the data in the chart above, businesses and government agencies primarily use private cloud solutions, accounting for **% of total adoption, followed by hybrid cloud at **%.
The public cloud, on the other hand, is less widely adopted, with only **% use by ...
4.2 The different features and functionalities offered by suppliers
Features and functions offered by suppliers
Cloud storage offers a variety of use cases in many fields. Here are just a few common examples:
Data backup and recovery: Users can back up their critical files and data in the cloud to protect them against hardware failure, disaster or accidental loss. If ...
4.3 The importance of a secure, reliable offering
In ****, ***,*** successful cyberattacks affecting businesses were recorded. Data protection is therefore a major concern for companies of all sizes, given the rise in cyberattacks and the financial consequences they entail. The average cost of a data breach can be very high, in excess of €* million, and the total cost of cybercrime ...
4.4 Pricing models and special offers
Several factors influence the cost of enterprise cloud storage:
Storage: Costs are generally expressed in terms of cost per gigabyte per month or price per terabyte per month or per year. Each cloud provider offers different levels of storage with varying costs, performance and levels of availability. Storage operations: API-based actions ...
5 Regulations
5.1 Regulations
Regulations in the cloud storage sector may vary by country and region. However, there are certain international regulations and standards that apply Trend Micro.
Laws and regulations:
General Data Protection Regulation (***): The RGPD is a European regulation that aims to strengthen and harmonize the protection of personal data of European Union ...
5.2 Bill to secure and regulate the digital space (SREN law)
The SREN bill aims to strengthen regulation of the digital space and protect Internet users, especially young people, as well as businesses. Among its many measures, particular attention is paid to the cloud computing sector, with the aim of reducing companies' dependence on American giants such as Amazon, Microsoft and ...
6 Positioning the players
6.1 Player segmentation
*For OVH, market share and sales are those generated in France, as the company is not yet highly internationalized.
Note: the various worldwide sales figures have been calculated on the basis of existing data on the market shares of the various companies and worldwide cloud storage sales.
- Google Cloud
- Amazon Web Services
- Microsoft
- IBM
- Tencent
- Oracle
- SalesForce
- OVH
- Antemeta
- Sewan
- Data4 service
- Qarnot Computing
- Outscale (Dassault System)
- Adista
- Oordrive
- Orange Business Services
- Oxya
- Snowflake Computing
List of charts
- Worldwide market share of major cloud players
- Share of global data stored in the cloud
- The most popular storage services
- Proportion of people who consider cloud storage to be their primary means of storing data
- Trends in the size of the global cloud storage market
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Latest news
The five key axes of OVHcloud's strategic plan to 2026 - 20/01/2024
- OVHcloud employs 2,900 people worldwide, including around 2,000 in France
- 2023: sales of €897 million, with annual growth of 14%.
- Public cloud accounts for 62% of sales
- The public cloud market is estimated to be worth between 230 and 250 billion euros worldwide by 2023, compared with 16 to 19 billion euros for the private cloud.)
- Development of PaaS (Platform as a service), increasing their number from 10 to 40
- Public cloud accounts for 18% of sales
- by the end of 2023, there will be 32 data centers worldwide; by the end of 2024, the figure should rise to 45, including 22 in France.
- OVHcloud is tackling edge computing, which involves processing data as close as possible to where it is generated.It plans to open 150 local zones
Data centers: Data4 strengthens its foothold in Essonne - 14/12/2023
- Data4 has been based in Essonne for 17 years.
- Its campus in Marcoussis (Essonne) comprises twenty data centers spread over 46,000 square meters.
- The group is located on a 110-hectare site, 70 of which are classified as "protected forest".
- within the next 5 years, Data4 plans to double the surface area of its park in the department to 100,000 m2.
Outscale, first company to obtain Anssi sovereign cloud certification - 13/12/2023
- Outscale was founded in 2010 and employs around 130 people.
- Outscale should end 2023 with sales of around 80 million euros.
- Dassault Systèmes remains by far its biggest customer.
- Outscale was awarded SecNumCloud 3.2 certification on December 11.
- Thanks to the new qualification, Outscale is now open to business digital twin applications.
- BNP Paribas uses Outscale's cloud to manage €12,000 billion in investment funds.
- from June 2023, SecNumCloud certification will be mandatory for hosting sensitive data for a number of sectors, including government, healthcare, banking, insurance, vital operators and essential services companies.
AI training, diversification: the cultural revolution continues at Orange Business - 13/11/2023
- Orange Business annual sales: 8 billion euros.
- Number of employees concerned by the new training process: 5,000.
- Annual growth rate of AI projects: 35%.
- Proportion of sales generated by digital services: 44%.
OVHcloud withstands fierce competition from US giants | OVHcloud faces US competition - 25/10/2023
- OVHcloud sales in 2023: 897 million euros.
- Growth in 2023: 13.4%.
- Company valuation: approx. 1.3 billion euros.
- Share of revenues from cloud: 80%.
- Growth in private cloud: 15.1%.
- Growth in public cloud: 22.8%.
- Share of sales generated outside France: 52% (of which 80% in Europe).
- Number of servers operated by the company: over 450,000.
- Number of data centers worldwide: 37
- Number of customers: 1.6 million.
- Investments in new data centers in India, Singapore, Sydney and Toronto
- Global market share of cloud leader AWS according to Gartner: approx. 40%.
- AWS revenues: around 22 billion in just three months.
- AWS growth trend: from 27% in autumn 2022 to 12% in summer 2023.
Data4 raises 3.2 billion euros to quadruple its datacenter infrastructure - 21/10/2023
- Raising of 2.2 billion euros, with the possibility of activating an option for up to a further 1 billion euros.
- Investment plan of 5 billion euros by 2029, divided between France (2 billion euros), Italy (1 billion euros), Germany (1 billion euros), Spain (500 million euros) and Poland (500 million euros).
- Existing data centers: 33 spread over five campuses: Marcoussis (20 data centers), Luxembourg (2 data centers), Milan (8 data centers), Madrid (2 data centers) and Warsaw (1 data center).
- Investment plan to quadruple datacenter infrastructure capacity by 2029.
- The aim is to add 500 MW of electrical power available to servers, on top of the current 133 MW, to reach 1 GW by 2030.
- Annual growth: 30%.
- 300 employees worldwide, including 200 in France.
- Sales of around 200 million euros by 2022, with a target to quadruple in size to around 800 million euros by 2029.
- New shareholder, Canadian investment fund Brookfield.
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The cloud storage market | France
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