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- Number of pages : 30 pages
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- Last update : 06/05/2024
Summary and extracts
1 Market Overview
1.1 Definition and presentation
Caviar is a food consisting of salted eggs, famously from sturgeon despite the presence on the market of caviar made from other types of fish.
It is usually served as a garnish or spread, and is marketed in both pasteurized and fresh form. Caviar falls into the category of foods considered niche and for this reason, it commands very high prices and can be purchased only in particularly sought-after places.
As for the global caviar market, it is expected to reach a value of more than $300 million by 2025, thus registering an annual growth rate of 6.38 percent as of 2021. Globally, the most popular varieties of caviar turn out to be Beluga from Beluga sturgeon, Osetra from Russian sturgeon, and Sevruga from star surgeon. Despite this, due to a growing problem of marine wildlife exploitation and unregulated overfishing, market growth is expected to be driven mainly by those countries that comply with CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) regulations.
Italy turns out to be the European country with the largest production of caviar and ranks at the top of the list with regard to the world scene as well. Despite this, the vast majority of caviar produced annually is destined for foreign export, and only a small amount is used to meet domestic needs.
The most relevant distribution channels in the caviar market turn out to be restaurants, retail stores usually consisting of specialized stores, area lines and cruise ships. From a geographical distribution point of view, the regions with the highest production values are Veneto, Lombardy and Piedmont.
In terms of new trends emerging in the market, the growing inclination of consumers (both end-users and from the restaurant industry) to prefer caviar from large fish over smaller sizes is certainly one of the most relevant.
1.2 World Market
The value of the global caviar market is expected to grow steadily from **** to ****. Starting from $*.* billion in ****, it is expected to increase steadily to $*.** billion in ****. This upward trend reflects an overall increase of **.* percent over the period.
Caviar market value World, ****-****, US$ billion Market Data Forecast
Analysis of ...
1.3 Italian Caviar Market
According to data released by Api (***)[***].
Through careful research of the major caviar producers and analysis of their turnover, data reflecting the value of the caviar market in Italy from **** to **** was aggregated. The market shows significant growth from ****, with a value of **,*** million euros, to **,*** million euros in ****, marking an ...
1.4 Imports and Exports
In the following analysis, we present three graphs describing the dynamics of the caviar market in Italy, based on data provided by the main producers. These graphs provide a comprehensive view of market trends, international positioning, and the evolution of caviar in Italy.
To analyze Italian caviar trade flows, the following ...
1.5 The impact of recent geopolitical events
A two-year analysis of consumer prices of fish and fish products since the beginning of the Russian invasion of Ukraine into Italy shows a gradual growth followed by a stabilization phase toward the end of the period studied.
Development of consumer prices fish and fish products Italy, ****-****, in numbers ...
2 Demand analysis
2.1 Evolution of Italian average income
There is a correlation between the increase in average income and the demand for caviar, which can be explained through the concept of luxury good and changes in consumer preferences
Caviar is considered a luxury and prestigious food in many cultures. it is often associated with high lifestyles, special occasions, and ...
2.2 Interest registered online
In the following analysis we understand how the online interest of caviar in Italy varies in recent years.
Interest in caviar online in Italy over time Italy,****-****, in numbers Google Trends, Businesscoot elaboration
starting from a value of **.* in January ****, interest peaks in December **** with **.**, then declines and closes the ...
2.3 Geographical distribution of demand
The following map represent the geografical distribution of the avarage monthly expenditure in fish and seafood for household in Italy.
For more precision, let's analyze spending by Macro Region of Coicop code *****, which contains more narrowly fish eggs.
2.4 Sustainable innovations in caviar harvesting
A German company called Vivace goes a step further and claims it can sustainably grow good-tasting caviar without killing the fish. Vivace claims that once the farmed sturgeons have grown to maturity, the eggs can be massaged by the ready-to-lay females. Angela Köhler, the German scientist who developed the process, ...
3 Market structure
3.1 Caviar companies
Companies producing caviar are registered under the following ateco code: **.**.* "the production of fish, crustacean and mollusc products: fish fillets, eggs, caviar, caviar substitutes, etc."
From istat data it is possible to know the number of companies, along with their legal breakdown and turnover, that are part of the following ateco ...
3.2 The value chain
The value chain in the caviar market includes several key stages from breeding to final sale to the consumer. Here is a description of typical steps in the value chain for the caviar industry:
Breedingand Incubation: This is the initial stage in which sturgeons, the fish species that produce caviar, are ...
3.3 Distribution channels
In Italy, caviar is distributed through various channels, including:
Luxury restaurants and high-class hotels: Gourmet restaurants and luxury hotels often include caviar on their menus, offering customers exclusive dining experiences. These places tend to attract customers with high purchasing power who seek fine dining experiences. High-end grocery stores: Some specialty grocery ...
3.4 The main market players
From our analysis, the following Italian caviar companies could be identified:
Cavalier Caviar Club: This company is a renowned Italian caviar producer, known for its wide range of high-quality caviar products, including low-salt "Malossol" variants. Their production emphasizes the importance of quality and preparation techniques that enhance the caviar's organoleptic profiles. ...
4 Supply analysis
4.1 Types of caviar produced in Italy
Main varieties of caviar:
Beluga Caviar: It is the most expensive and valuable caviar ever because of its rarity. Produced from the sturgeon Acipenser Huso Huso, commonly known as "Beluga." The color shimmers in shades from light gray to anthracite. Beluga caviar is finely creamy and melts gently on the tongue, ...
4.2 Prices of the various types
The diagram shows the trend of the consumer price index for a food category by highlighting price changes.
Average consumer price index for the whole community for fish and fish products Italy, ****-****, in numbers Istat
The graph shown indicates steady growth from **** to ****. Starting from a value of ***.* in ****, the ...
4.3 Current and future trends
Possible new regulations
The situation internationally could change because of a regulation that has a good chance of being passed in the U.S. that would ban the marketing of caviar from species other than those that naturally occur in California (***). "The goal is to protect sturgeon but there is no ...
5 Regulations
5.1 Regulation
Decree May *, ****: Marking system for primary and secondary containers of caviar and registration of firms producing or repackaging caviar
For the purposes of this decree, the following definitions are adopted:
caviar: processed eggs of species belonging to the order Acipenseriformes (***), as listed in Annex * of this Decree; batch identification number: a ...
6 Positioning of actors
6.1 Segmentation
Italian Caviar Manufacturers
International Caviar Manufacturing Companies
- Pétrossian
- Caviar Import Srl
- Italian Caviar S.r.l
- Kaluga Queen
- Cavalier Caviar Club
- Adamas Caviar
- Calvisius
- Royal Food Caviar
- Premium Caviar
- Caviar Giaveri
- Sterling Caviar
- California Caviar Company
- Caviar House & Prunier
- Sturgeon AquaFarms
List of charts
- Caviar market value
- Caviar production value
- Caviar Market Value
- Export and Import of Caviar
- Caviar export
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