Turnover: 60 million EUR (2021)
Country: France
AuFeminin is a French company founded in 1999 and owned by TF1, which offers women's clothes exclusively.
The group has a global presence, and operates in 21 countries. In 2014 the company had 455 employees.
Included in its' product segment is for example Beautiful Box, which launched 2016 in France, Italy, and Spain. One year later, activities ceased in Italy and Spain while the box still retails in France.
News
TF1 sells aufeminin and Marmiton to Reworld Media 28/06/2022
- Aufeminin and Marmiton, two of France's best-known digital media brands, to be sold to Reworld Media
- This should enable TF1 to focus on its core audiovisual business.
- TF1 has written down the value of Unify by 75 million for 2020
- Bouygues announced Tuesday evening the sale of its online media division
- Reworld Media has agreed to take over 300 employees of TF1's Unify Publishers division, which also includes an advertising network and social media brands
Financial Data
DUNS: 423780113
Legal Name: AUFEMININ
Address: 1 QUAI DU POINT DU JOUR , 92100 BOULOGNE-BILLANCOURT
Number of employees: Entre 100 et 199 salariés (2020)
Capital: 1 941 759 EUR
Financial Data:
| Year | 2017 | 2016 | 2015 |
|---|---|---|---|
| Turnover | 18 800 000 | 15 760 000 | 15 802 000 |
| Gross margin (€) | 30 763 000 | 24 224 000 | - |
| EBITDA (€) | 2 783 000 | 2 765 000 | - |
| Operating profit (€) | 1 366 000 | 1 727 000 | - |
| Net profit (€) | 9 850 000 | 9 464 000 | 35 569 000 |
| Turnover growth rate (%) | 19,3 | -0,3 | - |
| Ebitda margin rate (%) | 14,8 | 17,5 | - |
| Operating margin rate (%) | 7,3 | 11 | - |
| Working Capital (turnover days) | 263,4 | 607,5 | - |
| Working Capital requirements (turnover days) | 135 | 215,6 | - |
| Net margin (%) | 52,4 | 60,1 | - |
| Added value / Turnover (%) | 62,4 | 41,8 | - |
| Wages and social charges (€) | 9 877 000 | 9 749 000 | - |
| Salaries / Turnover (%) | 52,5 | 61,9 | - |
Studies mentioning this company
The subscription box market - France
Other companies mentioned:
- HelloFresh
- Blissim
- Dollar Shave Club
- Unify Groupe (Au Feminin)
- Le Petit Ballon
- Seazon - FoodChéri
- Glossybox France (The Hut Box)
- My Little Paris (Au Feminin.com)
- Gourmibox
- DandyBox
- My Captain Box
- Made In France Box
- Rutabago
- Trois Fois Vin
- Genadia
- The Magic Box
- La KUBE
- Reworld Media
- Nuoo (Haco)
- Little Cigogne
- QuiToque
- Foodette
- Les Commis
- Cook Angels
- La Boite du Fromager
- La Box Fromage
- Permacool
- My little Box
- Emma et Chloé
- Envouthé
- Touteslesbox.fr
The gift box market - France
Other companies mentioned:
- Smartbox Group
- Wonderbox
- Ideal Gourmet
- Naturabox
- Tick & Box
- Masterbox
- Reworld Media
- Unify Groupe (Au Feminin)
- Gretel (Au féminin)
- Nuoo (Haco)
- Woufbox
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