Turnover: 141 million EUR (2022)

Country: France

  • Naf Naf is a ready-to-wear brand with around 200 directly-operated and affiliated stores
  • After being placed in receivership, the brand was taken over by the SY Corporate France group, which is now its majority shareholder.

News

Naf Naf taken over by Turkish group Migiboy Tekstil, which will keep 90% of its employees 18/06/2024

  • - Takeover of Naf Naf: The brand has been taken over by Migiboy Tekstil, a Turkish company, for over 1.5 million euros.
  • - 521 jobs will be safeguarded out of a total of 682 employees in France before the takeover, i.e. almost 90% of all jobs.
  • - 100 of the company's own stores will be retained.
  • - The acquiring company employs around 750 people.
  • - Naf Naf before the takeover, in receivership
    • - Workforce in October 2023: 682 employees.
    • - Number of stores: 125 stores in France and 69 affiliated stores before the takeover.
  • - Several ready-to-wear brands have been liquidated or have experienced major difficulties (e.g. Camaïeu with 2,100 employees made redundant).
  • - The fashion sector saw a 4% drop in sales volume in 2023.

The future for Naf Naf 06/03/2024

  • - The company has been in receivership since September.
  • - the company closed 17 stores last October.
  • - Naf Naf was founded in 1973 and celebrates its fiftieth anniversary in 2023.
  • - At the time of its sale to the Vivarte group in 2006, Naf Naf had over 800 outlets worldwide and sales of 240 million euros.
  • - Naf Naf joined the Chinese consortium La Chapelle in 2018.
  • - Naf Naf had 243 stores in 2019.
  • - Naf Naf had sales of 200 million euros in 2023

The end of Naf Naf 13/11/2023

  • Several major French ready-to-wear chains have been affected by an economic crisis in recent months.
  • Camaïeu went into liquidation at the end of September 2022.
  • Kookaï, Go Sport and André were placed in receivership during the previous winter.
  • Naf Naf had to close 17 of its stores after entering receivership in September.
  • Naf Naf has been owned by various entities over the years, including the Vivarte group, the Chinese consortium La Chapelle, and Turkey's Sy Corporate.

Ready-to-wear retailer Naf Naf placed in receivership 06/09/2023

  • Naf Naf has 131 stores and 660 employees.
  • Naf Naf has been placed in receivership.
  • The company is owned by the Franco-Turkish SY Group, which employs 1,500 people worldwide.
  • In 2022, Naf Naf had sales of 141 million euros.
  • The SY International Group had already taken over the Sinéquanone chain in 2019.
  • Naf Naf plans to close around twenty stores.
  • Camaïeu, which laid off 2,100 employees in September 2022.
  • Other brands are in receivership, such as Kookaï and Burton of London.
  • Some brands are closing stores, such as Princesse Tam Tam, Comptoir des Cotonniers (Fast Retailing group) and Pimkie.

Naf Naf in receivership 01/09/2023

  • Naf Naf, the women's ready-to-wear chain, is placed in receivership
  • Naf Naf had already gone into receivership in 2020
  • The brand was taken over by the Franco-Turkish SY Corporate Group, one of its main suppliers, which had acquired the Sinéquanone brand in 2019.
  • Naf Naf employs 660 people in France and has 131 stores.
  • In 2022, Naf Naf achieved sales of €141 million
  • The ready-to-wear sector in France is currently in crisis due to several factors such as the pandemic, inflation, rising costs of energy, raw materials, rents and wages, and competition from second-hand goods.

Financial Data

DUNS: 884276569

Legal Name: NEW NAF NAF

Address: 55 CHE LATERAL , 93140 BONDY

Number of employees: Entre 500 et 999 salariés (2018)

Capital: 1 725 000 EUR


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2020 67 337 436 EUR 2 338 669 EUR 31/12/2020 7

Company Managers:

Position First Name Last Name Age Linkedin
Président Selçuk Yilmaz
Directeur Général Luc Mory

Studies mentioning this company

The women's ready-to-wear market - France

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