Turnover: ()

Country: France

  • My Little Box was launched in 2011 by My Little Paris, a French company founded in 2008 as a newsletter sent to over a million French women in Paris, Lyon and Marseille.
  • Every month, the box offers a selection of beauty products and lifestyle accessories.
  • My Little Paris has been part of the aufeminin Group since 2013.

may 22, 2019 - My Little Box looks to the future - source(Les Echos)

  • Bought by TF1 in 2017
  • 130 employees
  • 70% of My Little Paris revenues from My Little Box sales
  • Target of 50% of revenues from international sales by 2022 (versus 30% in 2019)
  • Cost of sourcing products abroad still an obstacle
  • Community of 5 million people

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