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Country: France

MINI is an iconic company in the automotive world, building compact cars with iconic design and inimitable driving sensations, characterized by "the go-kart feeling". Since its inception, MINI has consistently reinvented the compact segment with distinctive, urban cars. BMW Group France is at the head of this enterprise. MINI also has its own community, MINI Society, which organizes events and publishes a magazine.

News

Mini enters the battle of the luxury electric bike 20/09/2023

  • Mini will be selling two limited e-bike series, each with 1959 units.
  • The price of these electric bikes is 3,490 euros.
  • Mini has signed a five-year partnership with startup Angell to develop these bikes.
  • Mini is expected to sell almost 293,000 cars worldwide by 2022.
  • More than 500 brands are present on the electric bike market.
  • Distribution will be via several channels, such as Mini dealerships, direct sales via a brand-specific website, and so on.
  • After-sales service will be provided by Angell.

BMW saves Mini's cradle by injecting 700 million euros into Oxford 17/09/2023

  • Owner of the British brand, Germany's BMW announced on Monday a 700 million euro investment to maintain production of the brand's new 100% electric models at the Oxford plant.
  • Founded in 1912, the site will start assembling the electric 3-door Mini Cooper and the Mini Aceman SUV in 2026.
  • BMW, which claims to have "invested more than £3 billion" in the brand's UK plants since 2000
  • The facility already produces a 100% electric model, the Mini Cooper SE
  • The British automotive industry is in a deep slump, with production having halved since 2016

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