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Country: France

An independent French publishing house established in 1980, publishing some 150 books a year in a wide variety of fields: French literature, foreign literature, fine books and school books


Webtoon: Korean giant Naver and French publisher Michel Lafon join forces 27/06/2023

  • Michel Lafon signs a partnership with Naver, leader in the French webtoon market.
  • Webtoon has over 2 million monthly active users on its French platform.
  • Planned print runs for the "Marry My Husband" and "High School Mercenary" series are 80,000 (40,000 for each of the two volumes) and 60,000 (30,000 for each of the two volumes) copies respectively.
  • Michel Lafon plans to launch six new series next year.
  • Michel Lafon generates 60% of its sales from black-and-white literature and the remainder from illustrated works (comics, manga, webtoon).
  • The publisher has sold almost 100,000 units of the webtoon "White Blood" since last year.
  • "Solo Leveling", a print adaptation of a webtoon, has sold 1.2 million units since April 2021 in France, published by Kbooks (Delcourt group).

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