Turnover: 213 million EUR (2019)

Country: France

The Lego Group is a Danish toy manufacturing company based in Billund, Denmark, best known for manufacturing Lego brand toys, consisting primarily of interlocking plastic bricks. The Lego Group has also built several theme parks around the world, each known as Legoland, and operates numerous retail stores.

The company was founded on 10 August 1932 by Ole Kirk Christiansen. The word "lego" is derived from the Danish words "lego godt", which means "to play well". In the first half of 2015, the Lego Group became the world's largest toy manufacturer by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, whose sales reached US$1.9 billion


Lego prepares to open its 20th store 31/07/2023

  • Lego Store opens in Toulon on July 22.
  • It will be the 20th Lego Store in France.
  • last year, Lego opened 155 new stores around the world.
  • The total number of Lego outlets worldwide is 904.
  • Lego's sales in 2022 were 8.68 billion euros.
  • Lego's sales growth in 2022 compared with 2021 was 17%.
  • Lego's net income in 2022 was 1.87 billion euros, up 5% on 2021.

Studies mentioning this company

> Besoin de plus d'information sur cette entreprise (SWOT, PESTEL, son marché) ? Demandez à SectorGPT (gratuit)


Ask Sector-GPT  

Sector-GPT est la première IA dédiée aux informations sectorielles.