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Country: France

    • Fashion clothing retailer with Brice, Jules, Bizzbee, Pimkie, La gentle Factory, Grain de Malice, rouge Gorge banners
    • Part of the Mulliez Group
    • Fashion Cube, the former textile division of the Mulliez group, had over 2,500 stores in 48 countries, including 1,300 in France.
    • The German chain Orsay (650 stores, mainly in Central Europe) was sold at the beginning of 2022.
    • Phildar and Pimkie were also sold.
    • Grain de Malice, 202 stores (116 affiliated) will be sold (146 million euros in 2022 in the women over 35 segment)

    • AFM focuses on market leaders:
      • Jules (550 stores and around 470 million euros in sales by 2022), number one in men's ready-to-wear ahead of Celio
      • RougeGorge, number two in lingerie in terms of market share (5%) behind Etam (11%), with 262 stores (120 affiliated) and sales of 120 million euros in 2021)
      • BZB (90 stores), which targets teenagers and young adults.
      • Kiabi
      • Fashion Cube Denim Center, the jeans factory, which manufactures jeans sold to Jules, Auchan and Kiabi.

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