Turnover: 330 million EUR (2022)

Country: United Kingdom

Europe's leading craft brewer

News

BrewDog, the punk beer that's shaking up the European market 15/10/2023

  • In the space of fifteen years, the Scottish company has become Europe's largest craft brewery.
  • Its beers range from IPAs (Indian Pale Ale) to stouts, sours, ambers and blondes, and are sold in 65 countries.
  • BrewDog produces 1 million hectolitres a year,
  • Sales have risen from £3.4 million in 2009 to £286 million in 2021.
  • The company now has 4 breweries: in Ellon, north of Aberdeen in Ohio, in Germany and in Australia.
  • 65% of its beers are sold in supermarkets
  • BrewDog has its own chain of bars.
  • BrewDog opened its first establishment in Aberdeen in 2009. The group now has 125 (Shanghai, Oslo, Sydney, Madrid, Paris, Nice ....
  • Since 2018, BrewDog has also operated hotels (four in Ohio, Edinburgh, Manchester and Aberdeen,
  • the brand employs 3,000 people, and generates 40% of its sales outside the UK, including 15% in the USA.
  • In Europe, France is its biggest market, ahead of Germany.
  • punk IPA accounts for around 60% of sales, with the group's other brands accounting for 40%.)
  • Sale of 22% of BrewDog to venture capital group TSG Consumer Partners in 2017
  • Ambitions: triple sales in the United States
  • Between 2002 and 2019, the proportion of Britons aged 16 to 24 who drink at least once a month fell from 67% to 41%, and 23% are total abstainers

Studies mentioning this company

The craft beer market - France

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