Turnover: 7 million EUR (2020)
Country: France
BonneGueule is a French men's fashion website founded by Benoît Wojtenka and Geoffrey Bruyère and launched as a blog in 2007. It became a clothing brand in 2014 so the claimed mission is to "help men feel good in their clothes". The brand claims the independence of the editorial line of the site, without affiliate links or sponsored articles, and monetizes itself through its clothing brand and digital content.
Studies mentioning this company
The men's ready-to-wear market - France
Other companies mentioned:
- Kiabi Europe
- Fast retailing Group Unoqlo
- Jack & Jones
- GAP
- Armand Thiery
- Celio
- Inditex groupe (Zara)
- C&A France
- Ralph Lauren
- Intersport France
- Go Sport France
- Bonne Gueule
- Asphalte
- 1083
- Zadig et Voltaire
- Brice (groupe Mulliez)
- Jules (groupe Mulliez)
- Devred
- Eden Park
- Massimo Dutti (Inditex groupe)
- Massimo Dutti (Inditex groupe)
The Bonne Gueule brand is operated by the BG Group.