Turnover: 9.2 million EUR (2022)
Country: France
- BonneGueule is a French men's fashion website founded by Benoît Wojtenka and Geoffrey Bruyère and launched as a blog in 2007. It became a clothing brand in 2014, with the stated mission of "helping men feel good in their clothes".
- The brand claims independence of the site's editorial line, with no affiliate links or sponsored articles, and monetizes itself through its clothing brand and digital content.
- In 2020, the brand raised 6.5 million euros from Generis Capital.
- The Bonne Gueule brand is operated by BG Group.
Studies mentioning this company
The men's ready-to-wear market - France
Other companies mentioned:
- Kiabi Europe
- Fast retailing Group Unoqlo
- Jack & Jones
- GAP
- Armand Thiery
- Celio
- Inditex groupe (Zara)
- C&A France
- Ralph Lauren
- Intersport France
- Go Sport France
- Bonne Gueule
- Asphalte
- 1083
- Zadig et Voltaire
- Brice (groupe Mulliez)
- Jules (groupe Mulliez)
- Devred
- Eden Park
- Massimo Dutti (Inditex groupe)
- H&M Groupe
- Decathlon Groupe
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