The sunglasses market - Spain

The global sunglasses market has been experiencing significant growth, recovering from a drop in activity of over 15% in 2020 due to the COVID-19 pandemic. In 2021, worldwide sunglasses accounted for 17.9% of total eyewear sales, with a market size projected to reach $40.1 billion by 2027. The Spanish sunglasses market, in particular, rebounded strongly in 2021, with the optical sector grossing sales of €1.67 billion, representing a 9.2% increase from the previous year. Despite this recovery, a slowdown in growth is anticipated by 2023 driven by inflationary pressures. The Spanish market demonstrates robust demand, fueled by the sunny climate and high levels of tourism. In 2022, Spain recorded 71.7 million international tourist arrivals, indicating a strong potential customer base for sunglasses. Categories 3 and 4 sunglasses, offering protection against strong sunlight, dominate the market due to the country's high exposure to solar rays. Despite the challenges posed by illegal street sales—or "top manta"—the average selling price for sunglasses in Spain has risen to €76.15 in 2021, evidencing the market's resilience and consumers' willingness to invest in quality eye protection..### Prominent Demand Trends in the Spanish Sunglasses Market In the vivid market of sunglasses within Spain, notable trends have emerged, shaping consumer behavior and purchase patterns. The Spanish climate, marked by ample sunlight, and the country's historic appeal to tourists have been pivotal drivers in magnifying the demand for sunglasses—making it more pronounced than in many other developed nations. The allure of sunglasses extends far beyond mere fashion accessories as they are recognized for their protective attributes against the sun’s rigorous impact on the eyes. Notably, during 2019, it was observed that frames and sunglasses held a substantial share—approximately between 30% and 40%—of the total optical market volumes in Spain. However, the unforeseen advent of the pandemic in 2020 led to an activity decline of over 15%, which only began to recover in 2021. Despite this setback, the sunglasses market has demonstrated resilience. It rebounded with a 6% growth in 2022, surpassing the levels seen before the pandemic. Leading this resurgence are factors like the lifting of COVID restrictions and the end of mandatory mask mandates, which foster a conducive environment for the purchase and usage of sunglasses. Search trends reveal the cyclical nature of demand, with peaks during the sunny seasons of May to July and troughs in the colder, less sunny months. Aside from seasonality, the significant influx of international tourists, which tallied up to a staggering 71.7 million arrivals in 2022, provides a consistent demand for sunglasses. The tourist hotspots like the Canary Islands, Catalonia, and the Balearic Islands manifest concentrated spots for sunglasses-related commerce. When dissecting the use of sunglasses among the Spanish populace, reports indicate that a vast majority, which is over 85%, frequently utilize sunglasses. About 38% of Spaniards reportedly purchased their recent pair within the last year or less, suggesting a dynamic market influenced by changing fashion trends and new model introductions. The Spanish market exhibits a diverse offering, characterized by a spectrum of sunglasses meeting various protective, aesthetic, and usability needs, with prices witnessing a general upward trajectory—averaging around 76 euros in 2021. This variety reflects the market's response to different consumer preferences and the importance of protection adequacy, especially for the vulnerable young consumer demographic. In terms of market players, a combination of major international brands and domestic Spanish companies have been vying for consumer attention. Among them, the likes of the Krys Group, GrandOptical, and Opticalia have made their mark with.### The Key Players Shaping the Sunglasses Landscape The sunglasses market is not just about fashion and trendsetting; it's also an arena where major players exert substantial influence through innovation, production capacity, and strategic market positioning. Here's a closer look at some of the most prominent companies that are pivotal to driving the sunglasses industry forward. #### Krys Group With a strong presence and solid reputation, Krys Group stands as a dominant figure in the optics and sunglasses sector. Their extensive network of stores and commitment to quality products resonate with consumers looking for trusted eyewear solutions. #### GrandOptical (Groupe Grand Vision) GrandOptical, under the umbrella of Grand Vision, presents a sophisticated range of sunglasses that cater to diverse consumer preferences. With establishments across various locations, they ensure accessibility for those seeking both protective and stylish eyewear options. #### Alain Afflelou Renowned for innovation, Alain Afflelou is a name synonymous with contemporary eyewear designs. Their sunglasses embody a combination of modern aesthetics with the practicality of sun protection, making them a go-to for the style-savvy crowd. #### Optic 2000 Optic 2000 offers consumers a wide array of sunglasses that emphasize both functionality and fashion. Their customer-centric approach ensures that each pair of sunglasses is not only trendy but also tailored to the customer’s individual needs. #### Atol Atol has carved out a niche for itself by providing high-quality sunglasses at competitive prices. Their diverse collection ensures that there's something for everyone, whether it's for fashion, sports, or everyday use. #### Generale d'Optique Generale d'Optique is recognized for its extensive range of sunglasses that are well-aligned with the latest fashion trends. They focus on delivering both style and protection, thereby appealing to a broad clientele. #### Opticalia Opticalia stands out for its strong identity and a vast selection of designer sunglasses. With exclusive collaborations and unique designs, they attract customers who seek individuality and distinction in their eyewear choices. #### Multiópticas A leader in the Spanish market, Multiópticas prioritizes customer satisfaction with their personalized service and diverse product range. Their commitment to quality is evident in the variety of sunglasses they offer, which cater to different styles and preferences. #### Soloptical Soloptical, although not detailed with sales figures, is presumed to be another key company in the industry. Likely focusing on providing a broad range of sunglasses, they would contribute to the market by catering to various

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 05/06/2023

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Summary and extracts

List of charts

• Top 10 spending per head in the sunglasses market
• Global market size for sunglasses
• Optical sector sales
• Breakdown of sales by product type
• Foreign trade in sunglasses
• Main countries supplying sunglasses by value
• Main sunglasses customer countries by value
• International tourist arrivals
• Europe's 10 sunniest cities
• International tourist spending
• Trend in the number of sunglasses sold
• Interest in searching for "gafas de sol" on Google
• It is essential to wear glasses to protect your eyes...
• Use of sunglasses depending on activity
• When was the last time you bought a pair of sunglasses?
• Which distribution channel do you prefer when buying sunglasses?
• Sunglasses price trends

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