Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 22/02/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
Spirits are categories of alcohol made by distilling agricultural raw materials. Simple" spirits, such as tequila, vodka, rum or whisky, result directly from the distillation of the raw material. Compound" spirits, such as gin or aniseed, are obtained by adding an aromatic substance to a neutral alcohol or brandy.
Worldwide, the spirits market is enjoying strong sales growth. The Asia-Pacific region now accounts for more than half of the global market, with very strong growth momentum, followed by North America and Europe. Leading companies in the sector include Pernod-Ricard, Remy Cointreau, Diageo, Brown-Forman, Marnier Lapostolle and Belvédère. Several countries have their own particular areas of excellence, such as Cognac in France or Whisky in Scotland.
In Spain, sales of spirits fell by 33% in 2020. At that time, they represented 3% of the total volume of alcoholic beverages sold in the country. The market was particularly affected by the health shutdowns: bars and nightclubs being a particularly important distribution channel for companies. Vodka (-48.2%), gin (-36.5%) and rum (-33.3%) plummeted, while brandy (-29.8%), liqueurs (-29%) and whisky (-28.9%) held up a little better. Sales recovered well in 2021, however, with a revival of sales through the Horeca channel and an upturn in tourism, though without reaching 2019 levels. Gin, liqueurs and whisky remain the three most consumed spirits in Spain.
1.2 Global market
The global spirits market is set for strong growth over the next decade. Between **** and ****, sales in this sector could rise from US$** billion to US$*** billion, an increase of +**.*% per year.
trend in spirits sales World, ****-****, US$ billion Source: ****
Despite growing health awareness, demand for spirits continues unabated. The ...
1.3 Domestic market
The Spanish spirits market has suffered greatly from the restrictions imposed by the health crisis. In ****, total sales in the sector were still **% lower than in ****. Sales for ****, **** and **** are obtained from INE data through CNAE activity code ****: "Distillation, rectification and blending of alcoholic beverages."
spirits manufacturing sales trend Spain, ****-****, ...
1.4 International trade
Spirits flows can be analyzed on the UN Comtrade website under HS code ****: "Undenatured ethyl alcohol of an alcoholic strength by volume of less than **% vol; spirits, liqueurs and other spirituous beverages".
In terms of imports, Spain spent US$ *** million in **** importing liqueurs, rum and other spirits. The leading country of ...
2 Demand analysis
2.1 Household demand
The government's report on Spanish diet, entitled"Informe del consumo alimentario en España ****", provides information on the quantities and prices of spirits consumed by households. The beverages analyzed are whisky, brandy, gin, rum, aniseed and others. The other category includes liqueurs, vodka and tequila.
Despite a drop in the quantities ...
2.2 Socio-economic characteristics
The middle classes account for most of the demand for spirits, representing **.*% of quantities consumed. However, the lowest and highest socio-economic categories consume the most spirits per capita, buying on average *.*% more than the national average, or around *.* liters per year.
Breakdown of spirits consumption by volume and socio-economic category Spain, ...
2.3 Out-of-home consumption
Outside the home, households frequently consume spirits in bars and other stores. In total, this channel generated €**.* million in revenues in ****.
Spirits consumption by value in bars Spain, ****, € thousand Source: ****
This product range is highly profitable for bars, restaurants and hotels. In fact, **% of these establishments' revenues come from the sale ...
3 Market structure
3.1 Companies
The market is dominated by leading international companies.
Local sales of world leaders in the spirits market Spain, ****, € million Source: ****
3.2 Distribution by channel
The distribution channel preferred by Spanish households for the purchase of spirits is the supermarket, which accounts for more than half of sales.
Breakdown of volumes by distribution channel Spain, ****, % of sales Source: ****
3.3 Geographical distribution
The Autonomous Communities where inhabitants consume more than *.* liters per person per year are the Balearic Islands, Catalonia, La Rioja and Cantabria. By contrast, average spirits consumption in Navarre is the lowest, at just *.* liters per person per year, **.*% below the national average.
4 Offer analysis
4.1 Average price
Consumption of spirits is cyclical. It rises sharply during the festive season in December, driving up the price to over €**/liter. In ****, a liter of spirits was worth an average of €**.**/liter, ** cents less than in **** and ****. by way of comparison, a liter of wine was worth €* on average, and a ...
4.2 Product variety and geographical indications
There is a wide range of spirit drinks produced in Spain. The main protected geographical indications are listed in the following table:
Source: ****
Below, we give orders of magnitude for the proportion of each protected spirit drink in total national production. Brandy de Jerez is the variety with the highest market ...
4.3 Innovations
According to Kantar's"Radar de la Inovación ****", alcoholic beverages, and spirits in particular, are the categories with the highest number of successful innovative products. This marketing success is measured by product penetration rates and innovation repeat rates.
Of the ** most innovative products, * are beverages, * of them alcoholic and * in the ...
5 Regulations
5.1 Current regulations
The standards governing the production and sale of spirit drinks are both EU and national.
Regulation (***) ***/****, concerns the denomination of spirit alcohols. It ensures that not only geographical designations but also the agricultural origin of distilled liquids are respected. Regulation (***) n°****/**, concerns the presentation and labeling of spirit drinks. The Royal ...
6 Positioning the players
6.1 Segmentation
- Mercadona
- Bacardi
- Brown Forman
- Rémy Cointreau
- Pernod Ricard Groupe
- Diageo
List of charts
- Spirits sales trend
- Local sales of the world's leading spirits companies
- Sales trends in spirits manufacturing
- Change in spirits sales
- Change in consumption by beverage
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The spirits market | Spain
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) ES Spain
- 5 reports at €75.6 excluding VAT per study to choose from our Spanish catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.