The serious game market | france - France

The serious games market has expanded rapidly, as this tool integrates education, information or training objectives with attractive game elements. First appearing in the United States in 2002, the market has now been adopted in several developed countries and is set for significant growth. According to Meetari's projections, the market is set to grow fivefold by 2023, reaching around 17 billion euros. However, Allied Market Research offers a more conservative estimate, forecasting a market of $9.1 billion by 2023. The region with the greatest growth potential is South America, Africa and the Middle East, with a forecast average annual growth rate of 23.9%. Market growth is largely driven by increasing demand for user engagement across all sectors, the rise of mobile educational games and improved learning outcomes.

Training simulations are identified as the main global application segment, followed by advertising. The use of serious games is also becoming popular in the fields of research, planning and human resources, with new applications such as recruitment processes. One example of industry engagement is PwC's launch of its "GameChangers" serious game in May 2019, aimed at engaging young graduates and showcasing the firm's innovative approach. The market is experiencing diverse interest and application, underlining its broad appeal and potential for continued growth beyond 2020.

expanding the horizons of the serious games market

The serious games market is a unique blend of entertainment technology and educational purpose, targeting diverse fields such as training, advertising, research and human resources. This market, which emerged in the USA in 2002, has undergone significant global expansion, with applications in a wide range of professional fields. The integration of serious games into business strategies and processes reflects an evolving approach in the educational and professional sectors, largely influenced by the growing demand for immersive and engaging learning experiences. One of the key trends in this market, as the analysis points out, is the exponential growth it is set to experience over the coming years. The market is set to soar, with projections estimating that it will be worth around 17 billion euros by 2023, five times more than in previous years.

This growth is attributed in part to the increased need for user engagement in companies and the effective learning outcomes that these games facilitate. Training simulations dominate this market as the largest global application segment, while advertising via serious games is identified as the second largest application area worldwide. The versatility of serious games is further enhanced by their use in internal corporate research, planning and integration into human resources processes, particularly recruitment. Leading players in the serious games industry have taken advantage of these tools to rejuvenate their brand image and attract younger, more digitally inclined talent. One notable example is PwC's "GameChangers" initiative, aimed at attracting the attention of recent graduates. The use of serious games as recruitment tools underlines the industry's innovation in assessing interpersonal skills through digital means. Despite Allied Market Research's cautious estimates of the market's value at around $9.1 billion by 2023, the upward trend remains undeniable. South America, Africa and the Middle East are expected to be the fastest-growing regions, with an average annual growth rate of 23.9%.

In conclusion, the serious gaming market in the country in question is experiencing a resurgence of activity due to both technological advances and changing business needs. With an expected market valuation of between 15 and 20 billion euros by 2023, the sector stands out as a dynamic and fast-evolving facet of digital learning and business development. The proliferation of serious games in a variety of professional roles underlines their growing relevance and effectiveness in today's digital economy.

Key players in the expansion of the serious games market

The serious games market is experiencing a remarkable increase in adoption across a range of industries, primarily due to its effectiveness in training, education, marketing and recruitment processes. Key companies have strategically positioned themselves to capitalize and contribute to market growth, providing innovative solutions that revolutionize traditional approaches. Although the above text doesn't explicitly name specific companies, we can deduce from the context and roles that some key entities may be leading the charge.

Chief among these is PwC, a multinational professional services network that has demonstrated its commitment to innovative recruitment strategies by launching "GameChangers". This serious game aims to engage and attract young talent, demonstrating that PwC recognizes the importance of gamification in today's competitive job market.

Other entities playing an important role in this booming market could be software developers specializing in educational and training simulations. These companies are likely to be at the forefront, creating immersive, interactive content that appeals to the market's largest application segment.

Marketing companies could also be heavily involved, developing serious games that serve as advertising tools, thus occupying the second largest segment. In addition, the research and planning departments of various organizations can work closely with developers to create in-house serious games designed to facilitate strategic decision-making processes. Furthermore, human resources departments in various industries are likely to advocate the integration of serious games into their recruitment processes to improve candidate engagement and assessment.

As the market continues to grow, these innovators are likely to make substantial inroads, particularly in regions such as South America, Africa and the Middle East, where the highest growth rates are expected. These companies are expected to help shape the future landscape of the serious games market by constantly advancing technology, improving user engagement and optimizing learning outcomes.

Although the text refrains from mentioning specific companies other than PwC, the general trend indicates that a multitude of companies in different sectors - from technology start-ups to established educational institutions - are contributing to the dynamic and rapid growth of the serious games market. As this niche market approaches a multi-billion dollar valuation, the synergy between these players will undoubtedly be a key factor in its continued expansion and global success.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 24/07/2023

Summary and extracts

List of charts

• Trends in the size of the global serious game market
• French video game market size
• Estimated size of the French serious game market
• Breakdown of development studios by year of existence
• Breakdown of studios by sales
• Types of games developed by studios
• Trend in the proportion of studios developing serious games
• Video game companies by main activity
• Average production budget per game by platform
• Percentage of development studios wishing to further integrate VR/AR/mixed media
• HR priorities for professional training
• Plans to take a training course in the next 12 months
• Employees' and HR's views on what training should become
• Length of time using digital learning methods
• Feedback on the effectiveness of different types of training
• Percentage of companies with training that is predominantly ...
• The needs that will mobilize the most fromation
• Breakdown of video game market share by hardware type