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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 27/02/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
Nail polish is a liquid that is applied to the nails to beautify and protect them. There is a wide variety of nail polishes depending on the colors, brands or substances they contain.
Worldwide, the nail polish market is growing, benefiting from women's interest in nail polish and the increasing diversification of supply. Brazil is the world's leading market by volume and could also become the world's leading market by value in the coming years. Traditional nail polishes are losing ground to permanent or semi-permanent alternatives, which now account for more than a third of the market, up from 5-10% in 2014.
Spain ranks as the fifth European country by turnover in the broader perfumery and beauty market, of which the nail polish segment is a part. Nail polishes are growing with less frequent use but with longer-lasting products and an increase in online purchases. Around 3.8 million Spanish women reported applying nail polish less than once a month in 2020, 1.7 million once a month, 3.6 million two or three times a month, 2.7 million once a week and 750,000 several times a week. The proportion of women who report using nail polish once a month or less has increased, mainly at the expense of using nail polish several times a week. Among the most popular brands in the Spanish market is MIA Cosmetics Paris, which accounts for about one in two sales in pharmacies.
1.2 The world market
The global cosmetics market:
The global cosmetics market, of which the nail market is a part, is growing rapidly:
Annual growth rates of cosmetic products World, ****-****, in Source: ****
The market had been growing for several years, until ****, when it recorded an *% decline compared to **** because of the impact of the ...
1.3 The Spanish market
To estimate the size of the nail polish market in Spain, we will focus on the distribution of the different products within the cosmetics sector in Spain, which will allow us to determine the share of nail polish and deduce the market turnover in ****.
In Spain, the cosmetics sector is divided ...
1.4 Imports and exports
Evolution and geographical distribution of exports :
Spanish cosmetics exports reached a volume of €*.* billion in ****. During the whole period ****-****, the trade balance was positive and the trade surplus increased to reach *.* billion euros in ****. The coverage ratio (***) is ***% in ****.
The cosmetic products that increased the most in terms of exports ...
2 Demand analysis
2.1 Consumption patterns and demand trends
Nail polish demand in figures :
Evolution of cosmetics demand Spain, ****-****, in millions of people Source: ****
In ****, ** million Spaniards bought at least one beauty product, *% more than in **** and *.*% more than in ****. On average, in ****, a Spaniard made **.* beauty product purchases per year.[***]
The average expenditure on cosmetics amounted to *** euros ...
2.2 Favorite colors
OPI, one of the world's leading nail polish brands, has released its ranking of the ** best-selling nail polishes in ****:
the ranking reads from left to right, from the first line to the last.
These are the names of the polishes, from *st to **thᵉ: Bubble Bath, Big Apple Red, Tickle My ...
2.3 Increased demand on the Internet
The demand for nail polish on the Internet is increasing rapidly:
The evolution of the Google Trends index in the period ****-**** for the search "nail polish" shows that the number of searches has increased strongly. However, a slight decrease is observed in **** due to the Covid-** crisis. Indeed, confinements and ...
3 Market structure
3.1 Manufacture of nail polish
The Product
According to Cosmetic OBS, nail polish is manufactured from "room temperature mixtures of constituents and dispersions of pigment particles in high-voltage equipment such as bead mills."
Source: ****
The nail polish production scheme thus follows five stages:
Preparation of a transparent colorless varnish The preparation of a thixotropic gel Preparation ...
3.2 Number of companies and number of employees in the industry
The sector in figures:
The cosmetics sector in Spain has *** companies. Eighty-four percent of them are small or medium-sized companies (***). Sixteen percent are large international groups.
The sector directly employs **,*** people and there are ***,*** indirect jobs[***]
where are the players located?
Most of the companies in the nail polish sector are ...
3.3 The different distribution channels
The main distribution channels:
Reflecting the breadth of supply in the nail polish market, more or less high-end and responsible, the distribution channels are very varied in the market.
Among the distribution channels of the nail polish market in Spain we find :
Large-scale distribution (***) Selective distribution (***) Specialized cosmetic brands (***) Department stores ...
3.4 Marks
Example of nail polish manufacturers :
IL Cosmestic: number * in Europe in nail polishes and number * in the world[***].
Fiabila: number * worldwide, Fiabila is a global nail polish supplier with ** factories in * countries[***].
Top nail polish companies:
Top ** cosmetics companies in Spain:
Ranking of companies by sales Spain, ****, in millions of euros Source: ...
4 Offer analysis
4.1 Different types of nail polish
Different types of nail polish :
Classic "nail polish: a few days of fixation Semi-permanent nail polish Nail prosthesis: acrylic, gels, acrygels, gel varnish, modelling powder, false nails, capsules
Different types of nail polish for different application phases:
Base: applied before nail polish Color: the nail polish that gives color to the ...
4.2 Heterogeneous prices
Nail polish prices vary greatly depending on the brand and type of polish. Prices range from less than * € for entry level to **-** € for high-end nail polishes, per liter we can see a price range from *** € per liter from Kiko to *.*** € per liter from Dior for classic nail polishes.
We updated ...
4.3 Coating products: nail polish remover, care, accessories and electrical appliances
There are many products to complement the use of nail polish:
Nail polish removers:
It's one thing to put on nail polish and another to take it off, and that's what nail polish removers are for. There are nail polish removers with or without acetone or foam nail polish removers, a ...
5 Regulation
5.1 Cosmetics and nail polish legislation in Spain
The AEMPS, Agencia Española de Medicamentos y Productos Sanitarios, is responsible for the regulation of cosmetic products and nail polishes in Spain.
The main regulations are as follows (***):
Royal Decree **/**** regulating cosmetic products Regulation (***) No. ****/**** on cosmetic products Regulations amending the annexes of Regulation (***) No. ****/**** Frequently Asked Questions and Answers ...
6 Stakeholder positioning
6.1 Agent segmentation
- L'Oréal Groupe
- Yves Saint Laurent Parfums (Groupe L'Oréal)
- ESSIE (L'Oréal Groupe)
- OPI
- Sephora
- Fiabila
- IL Cosmetics
- Rocher Groupe (Yves Rocher)
- 3INA
- Douglas
- Druni
List of charts
- Nail polish market size in value and forecast
- Annual growth rates for cosmetic products
- The main players in the cosmetics market by turnover
- Breakdown of turnover in the cosmetics sector
- Breakdown of turnover in the make-up sector
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