The market for shotguns - Italy

The global shotgun market, valued at $1.8 billion in 2020, is projected to grow at a CAGR of 2.5% to reach $2.1 billion by 2027, with the Americas dominating the civilian-owned guns market with 54.6% in 2018, while Europe accounted for 11.2%. Italy plays a significant role as a producer, with a positive trade balance highlighted by a 38% surge in shotgun exports between 2020 and 2021, amounting to an additional $111.1 million in value. In Italy, the hunting gun market was estimated at €1.77 billion in 2016. Domestic production showed a +55% increase over 10 years, with exports constituting 63% of production value in 2020. The sector experienced a downturn in the number of companies from 261 to 157 between 2010 and 2019, even though revenue began to slightly increase again after a significant drop in 2016. Market leaders in Italy in 2020 included Horizon Naval Systems with a 39% share and Fabbrica d'Armi Pietro Beretta with 13%. The Italian hunting landscape is dominated by men under 35, mostly in the South, with spending estimated at billions of euros annually, reflecting diverse contributions such as food away from home and hunting dog training. Public opinion on hunting has become more favorable, with a two-thirds majority supporting sustainable hunting. Pricing for shotguns ranges considerably based on type and brand, with Beretta being a key manufacturer with a turnover of $212 million in 2020..**Trends and Dynamics in the Italian Shotgun Market** In Italy, the shotgun market continues to hold significance within the broader firearms industry, manifesting a blend of tradition, sportsmanship, and regulated utility. As a vital component of outdoor sporting activities, particularly hunting—which transitions between a hobby and a regulated sport—shotguns serve a dual role. They cater to a population that, while shrinking when compared to historic highs in the 1970s, still boasts approximately 700,000 rifle owners with hunting licenses, signaling a community invested in the activity. The Italian market is particularly intriguing due to its distinction as not only a consumer base but also an influential producer, with local heavyweight Beretta standing out as a key exporter in Europe. Notably, Italy's exports of shotguns have demonstrated a dramatic increase, as evidenced by a more than 35 percent uptick between the years 2020 and 2021, equating to an additional export value of over $100 million. Demand within Italy paints a picture of a hunter majority that is male, under 35, and residing in smaller municipalities, particularly in the south. Hunters' spending habits display a clear engagement with the associated lifestyle, with sizable expenditures on hunting activities, including the upkeep of hunting dogs, food, and equipment. On the production side, Italy has witnessed a notable dip in the number of companies operating in the industry over the past decade, yet the turnover has shown resilience and even modest growth post-2016. The regulatory environment steers the market significantly, with ownership revolving around strict adherence to the law, necessitating a 'porto d'armi per uso venatorio' for hunters, and legally binding renewal requirements. Such regulations imbue the market with an air of responsibility and sustainability, tied to the wider socio-economic fabric of the country. Italian public sentiment towards hunting and associated firearm use seems to be softening, with an increasing portion of the population expressing either favorability or neutrality toward hunting. This shift can be attributed to effective communication and educational efforts about hunting, heightened awareness regarding environmental responsibilities amongst hunters, and responsive legislation geared towards sustainable practices. In conclusion, the Italian shotgun market is characterized by a strong production base, marked by substantial exports and a notable domestic demand rooted in a deeply embedded hunting culture. Despite a reduction in the number of manufacturers, the industry's health is relatively stable, bolstered by regulatory bodies and shifting public perspectives that foster an environment supportive of responsible hunting practices..### Key Players in the Global Shotgun Market The shotgun market is comprised of a number of influential manufacturers and retailers recognized for their contribution to the industry's growth and innovation. Renowned for high-quality craftsmanship and centuries of tradition, these key players have established a prestigious reputation, not just within their local markets but on an international scale. **Beretta**: An Italian Giant Pioneering Firearms Excellence Standing tall among the titans of the shotgun industry, Beretta, an Italian company with a remarkable history stretching back to the 16th century, is universally acknowledged. As one of the oldest active firearms manufacturers, Beretta is a household name in the domain of hunting rifles and pistols. Known for a blend of timeless craftsmanship and modern innovation, their products are held in high esteem both by connoisseurs of classic firearms and enthusiasts of modern shooting technology. **Winchester**: America's Legendary Firearm Maker Across the Atlantic, the name Winchester evokes the rugged spirit of the American frontier. As an iconic brand deeply rooted in American history and folklore, Winchester has played a pivotal role in shaping the development of firearms. Their product range extends beyond shotguns, encompassing rifles and ammunition, all synonymous with reliability and robust performance. Winchester's lasting influence in shaping the image of the American West has cemented its status as a beloved and legendary manufacturer. **Baikal**: The Russian Powerhouse Under Kalashnikov Concern Baikal, operating under the giant umbrella of Kalashnikov Concern, is Russia's tribute to the global shotgun market. Known for creating durable and functional firearms, Baikal offers a practical solution for hunters and sport shooters who value reliability without the need for excessive embellishments. Baikal's reputation for producing straightforward, no-frills shotguns has garnered them a dedicated following, particularly among those who appreciate a more utilitarian approach to firearm design and use. **Decathlon (Solognac brand)**: Democratizing Shooting Sports Moving on to the retail and ancillary segment of the shotgun industry, Decathlon's Solognac brand has become synonymous with making hunting and shooting sports accessible to a wide audience. As a multinational corporation, Decathlon has used its Solognac brand to offer a variety of cartridges, accessories, and maintenance equipment at competitive prices, ensuring that shooting sports enthusiasts can find everything they need under one roof. With a focus on quality and affordability, Decathlon, through Solognac, is carving a niche in providing comprehensive solutions to the hunting and shooting community. Each of these companies plays a

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 15/07/2022

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Summary and extracts

List of charts

• Distribution of civilian firearms stockpiles by continent
• Foreign trade in shotguns
• Destinations of shotgun exports
• Origins of shotgun imports
• Turnover and number of enterprises in the "Manufacture of arms and ammunition" sector
• Annual production of shotguns by value
• Outlets for Italian shotgun production
• Market shares of enterprises in the "Manufacture of arms and ammunition" sector
• Annual expenditure of hunters
• Population distribution in relation to hunting
• Population distribution in relation to hunting
• Perception of hunters by non-hunters

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