The jam market - Spain

The global jam market has exhibited a positive trend post-2020, reflecting growth with a projected increase from a value of US$8.46 billion in 2022 to an expected US$10.45 billion by 2028, representing a compound annual growth rate (CAGR) of 3.58%. The United States leads jam imports with a substantial $607.523 million, while countries like Italy, Turkey, and Spain spearhead exports, with Spain's exports growing by 21% from $217.895 million in 2018 to $263.593 million in 2022. The Spanish domestic market also shows robust performance with the CNAE code 1039 sector (which includes jams) reaching a turnover of €8,142 million in 2020. Organic and artisanal jams are gaining traction, with the Spanish market catering to evolving consumer desires for healthier options and innovative flavors. The over-65 demographic, comprising 31.38% of Spain's population, consumes 36% more jam than individuals under 35, indicating a significant market segment. The HORECA sector accounts for 15.59% of total jam value, showing a preference toward artisanal, organic, and sugar-reduced options. Key players, such as Unilever España and Grupo Ángel Camacho, show substantial turnovers of €489 million and €206.1 million respectively in 2021, emphasizing their prominence in the market..**Trends in the Spanish Jam Market** The Spanish jam market presents a fascinating case study in demand trends, with consumers displaying a preference for a variety of jam types while major life cycle stages significantly influence consumption patterns. On average, Spaniards consume about 0.6 kilograms of jam per person annually, incurring an expenditure of approximately 2.5 euros. This consumption is not uniform across the demographic spectrum—older individuals, particularly those over 65, consume a substantial 36% more jam than younger counterparts under 35 years of age. Interestingly, the age group of over 65 also makes up the largest demographic segment in Spain, accounting for between 30 and 35 percent of the entire population. The demand for jam within the HORECA sector (comprising hotels, restaurants, cafés, and bars) is worth noting, contributing around 15% to the total value of the jam sector in the year in focus. This translates to a per capita consumption of 0.02 kilograms and an expenditure of roughly 6 euros. Jam enjoys a significant presence in hospitality, particularly with the penetration rate in the 15 to 75-year-old bracket being nearly 10%. Observing the growth in the organic product segment, the Spanish market also reflects a burgeoning interest in healthier and more sustainable options. The spending on organic products has surged by 35%, pushing per capita spending to over 50 euros. Encouragingly, jam is poised as the fifth most sought-after item in the organic product space, with around 28% of consumers indicating a preference for organic jams. These consumers tend to buy organic jam less frequently than non-organic versions, with most doing so once a month. The Spanish jam market continues to evolve, responding to consumer preferences for a rich diversity of flavors. Whether opting for artisan-made jams, seeking out organic options with a health-conscious slant, or indulging in innovative flavor combinations, Spanish consumers demonstrate a dynamic engagement with the market that both reflects and drives current trends in consumption. With a stable domestic market and robust international positioning, Spain’s jam sector is ripe with opportunity for producers to cater to the nuanced and sophisticated palates of its consumers..### Key Players Shaping the Spanish Jam Market Landscape The jam market in Spain boasts a range of players, from multinational conglomerates to local artisanal producers, catering to the diverse tastes and preferences of consumers across the country. Let's take a closer look at some of the market's standout participants: **Unilever España, S.A. - Group**: A titan in the consumer goods sector, Unilever brings to the Spanish jam market its popular "Ligeresa" brand, known for merging traditional jam flavors with the demands of health-conscious consumers favoring low-calorie options. **Grupo Ángel Camacho, S.L.**: This group has established itself in the Spanish market with "La Vieja Fábrica" brand, revered for its classic and homely approach to jam-making, preserving the time-honored tastes that many in Spain have grown up loving. **Hero España, S.A.**: Hero España strengthens its position with an array of brands such as "1886," emblematic of the company's long-standing tradition, "0% Hero," catering to those seeking reduced-sugar options, and "Hero Clasica," offering the quintessential jam flavors. **Conservas Pedro Luis, S.L.**: Although smaller in scale compared to some of its counterparts, Conservas Pedro Luis has carved a niche in the market with its dedication to quality and the preservation of homemade-style jams. **Grupo Helios**: With a suite of brands under its umbrella, including "Helios," "Bebé," "Eva," "Mühlhäuser," and "Filito," Grupo Helios offers a wide spectrum of jams, from traditional to innovative flavors, ensuring a stronghold in both domestic and international arenas. **Iberfruta-Muerza**: Known for its "Iberfruta" brand, the company stands out for integrating the industrial efficacy with a touch of the artisanal charm in its range of fruity spreads. **Alcurnia Alimentación, S.L.**: Alcurnia brings to the Spanish jam market a focus on the quality and authenticity of its flavors, priding itself on using select ingredients for a superior taste experience. **Jumel Alimentaria, S.A.**: Jumel's role is notable for offering jam selections that often feature in other food products, suggesting a business-to-business orientation alongside its consumer offerings. **Conservas Lazaya Frutas Dulces, S.A.**: Lazaya's commitment to using sun-ripened fruits

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 27/04/2023

Update Details

---

Summary and extracts

List of charts

• Evolución del mercado global de las mermeladas
• Los 10 países que importan más mermeladas
• Los 10 países que exportan más mermeladas
• Evolución de la facturación del mercado del codigo CNAE : 1039 Otro procesado y conservación de frutas y hortalizas
• Gasto de los consumidores en mermelada en España en 2021
• Comercio exterior español de mermelada (codigo UNcomtrade : 2007)
• Destinaciones de las exportaciones españoles
• Origenes de las importaciones españolas de mermelada
• Consumo per capita por ciclo de vida
• Consumo y gasto de mermelada
• Consumo y Gasto por capita
• Consumo per capita por edad
• Repartición demográfica en España
• Consumo medio y consumiciones por capita
• Repartición del consumo de mermeladas entre la HORECA y el sector alimentario
• Productos ecológicos más comprados en España
• Frecuencia de compra de mermelada y miel ecológico

Show more Hide

---