Summary

The global industrial coatings market has been experiencing significant growth post-2020, with the estimated market size rising from $85.2 billion in 2020 to an expected $103.2 billion by 2025. Italy, being the third-largest market in Europe for paints and varnishes, has also demonstrated robust market dynamics. 

Despite the pandemic, Italian industrial paint manufacturers managed to maintain operations, thus limiting losses and ensuring the continuity of the supply chain. The Italian exports of industrial paints have shown a growth rate of 8.8% between 2018 and 2022, reaching $1.8 billion in 2022, and a substantial trade surplus is indicated by a coverage rate of 247%. The resilience of the market is also evidenced by the increase in the value of total turnover for enterprises active in the production of paints and varnishes, which saw continuous growth, with a slight decline in 2020.

Italian Industrial Paint Market Dynamics and Trends

In the analysis of the industrial paint market in Italy, we see several key trends and dynamics shaping the landscape of demand. First, Italy's market is prominently placed as the third largest in Europe, demonstrating a significant consumption rate of just under 500 million liters. The market for industrial paints is diverse and caters to a wide array of end-use industries, from automotive to aerospace and general industrial segments. One of the fastest-growing segments in quantity within this market is interior wall paint, which indicates a strong competitive and territorially fragmented landscape yet is concentrated in terms of production. Such growth is indicative of the market's responsiveness to aesthetic and protective needs across various applications. The industrial coatings market in Italy has witnessed fragmentation with around 600 companies engaged in the sector. Despite this fragmentation, the top ten companies still dominate, holding about 43 percent of the market share. Turning towards the financial aspects, the industrial coatings market is expected to expand from a value around $85 billion to over $100 billion in the mid-2020s, with a compound annual growth rate of approximately 3.9 to 5 percent. This projected growth signals an optimistic future for the industry post the challenges posed by the pandemic. Italian imports and exports of industrial paints have also followed an upward trajectory, growing annually to reach figures between $700 million and $1.8 billion, respectively.

Notably, Italy has maintained a high coverage rate in the industrial paint market, reaching 247 percent, which signifies its role as a global exporter of this commodity. When examining the performance of the market actors, there has been a slight decrease in the number of enterprises from 2016 to 2021; however, the total turnover of these enterprises has shown a general increase up, dropping slightly in 2020 to reach about $6.4 billion. This resilience in turnover suggests that although the market may be consolidating, overall revenues remain strong. Moreover, the distribution channels for industrial paints, particularly retail trade, have not been affected negatively by the pandemic as turnover continued to grow, marking a figure close to $13 billion in the latest figures. The value chain encompasses raw material suppliers, industrial paint manufacturers, and manufacturing industries, highlighting a traditional product pathway from inception to end consumer. In conclusion, Italy's industrial paint market demonstrates robust demand, with an encouraging outlook for growth and a strong position in international trade despite the hurdles brought on by global events. The ability to maintain and even increase turnover during these times indicates a sustained.

Key Market Players in the Global Industrial Paint Landscape

Spanning across various regions and catering to a multitude of industries, the key players in the industrial paint market exhibit diverse strengths, technological expertise, and strategic positioning to meet the demands of this vibrant sector.

  • Sherwin-Williams: As a leader in the field, the U.S.-based Sherwin-Williams stands tall with its extensive portfolio catering to both industrial and consumer sectors. With a long history of innovation, Sherwin-Williams offers a broad range of coating solutions, from traditional paints to advanced materials that provide protection and aesthetics to a variety of surfaces. The company's commitment to sustainability and eco-friendly practices has also strengthened its reputation in the market.
  • AkzoNobel: With a global footprint, AkzoNobel has established itself as a formidable presence in the coatings industry. Its products are engineered to cater to various end-use sectors, including automotive, aerospace, and construction. AkzoNobel's dedication to innovation is evident through its investment in R&D, which has enabled the company to develop coatings that offer superior performance and environmental benefits.
  • Cromology: Cromology is a well-known entity in the market, particularly lauded for its vertical integration, which includes production sites, laboratories, logistics platforms, and a network of retail outlets. The French conglomerate's expansion into diverse paint and coating products has made it a go-to for customers seeking comprehensive solutions across Europe and beyond.
  • Axalta Coating Systems: Axalta Coating Systems prides itself on over a century's worth of experience in developing, manufacturing, and selling a wide spectrum of performance and transportation coatings. Their expertise in color matching technology and durable finishes has made them a preferred partner for automotive and industrial manufacturers worldwide.
  • Maestria: As a player devoted exclusively to the production of paint, Maestria brings forth expertise and quality in its offerings. The company ensures that its coatings meet industry requirements and standards, thereby providing clients with reliable and effective solutions.
  • Beckers Group: Beckers Group navigates the industrial paint domain with a keen focus on coil coatings that are used extensively in construction and household appliances. Their tailored solutions aimed at specific industries have paved the way for the company's growth and customer satisfaction.
  • PPG Industries: PPG Industries demonstrates its versatility by not only producing paints and coatings but also delving into various related chemical products.
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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 12/07/2023
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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Industrial paint is any liquid, liquefied or solid pigmented composition of mastic that, after application in a thin layer, turns into a solid film. it is mainly used to protect, color or give texture to objects. Industrial paint has two distinct objectives: first, it protects the substrate to which it is applied from the various physical or chemical aggressions to which it is exposed, and second, it provides an aesthetic appearance that is important in certain markets. The industrial paint market can be segmented by resin (polyurethane, epoxy, acrylic, alkyl), technology (solvent-based, water-based, powder), end-use industry (general industrial, protective, automotive, aerospace, wood, packaging), and region.

The global industrial coatings market is estimated to grow from $85.2 billion in 2020 to $103.2 billion by 2025, with a CAGR of 3.9 % during the forecast period.

The industrial coatings market in Italy is highly fragmented, with leading estimates indicating about 600 companies active in the sector, ranging in size from large multinationals to small local companies. it is very difficult to estimate the number of painters and applicators, as these are mostly micro-businesses, often artisans. However, the Italian paint market is the third largest in Europe, after Germany and France, and has a total consumption of just under 500 million liters. In particular, interior wall paint is the fastest growing segment in terms of quantity, but it is extremely competitive and territorially fragmented, although well concentrated in terms of production.

In the Italian market landscape, the top ten companies by size account for a 43 % market share. Extending the survey values to companies with a turnover of more than 2 million euros in production value, the threshold rises to 49 %. In addition, industrial paint manufacturers are among those who managed not to stop their business during the pandemic, so they were able to contain losses, give continuity to production and focus on consumer sectors to ensure the continuity of the supply chain.

List of charts

  • Global industrial coatings market value
  • The world's leading paint and coatings companies by revenue
  • Production value of paints, varnishes and enamels, printing inks and synthetic adhesives
  • Exports, Imports, Paint Coverage Rate
  • Number of enterprises engaged in the manufacture of paints, varnishes and enamels, printing inks and synthetic adhesives
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Latest news

BASF: the Ludwigshafen giant sinks into crisis - 22/01/2024
  • BASF profits: 45% fall between 2022 and 2023.
  • BASF earnings before interest and taxes in 2023: 3.8 billion euros.
  • BASF sales in 2023: €68.9 billion, a decline of 20%.
  • Proposed transaction: sale of Wintershall Dea to Harbour Energy for approximately $2.15 billion.
A new BASF boss to tackle a number of mammoth projects - 21/12/2023
  • BASF employs around 111,000 people
  • BASF is currently cutting 2,600 jobs
  • BASF has sales of €87.3 billion, but profits have fallen by 40%.
  • BASF has embarked on a far-reaching restructuring program that extends to its three main business sectors: crop protection, battery materials and coatings.
  • Construction of a new €10 billion site in China.
  • BASF generates 45% of its sales in Europe.
Historic turn at German giant BASF | BASF pivots towards the future - 08/12/2023
  • BASF is the world's largest chemical company, with 111,000 employees.
  • The group generated sales of 87.3 billion euros.
  • BASF makes three main activities commercially independent: crop protection, battery materials and coatings.
  • 230 production sites worldwide.
  • The world's largest chemical complex, with around 40,000 employees, is located in Ludwigshafen in Rhineland-Palatinate.
Paints: AkzoNobel invests 20 million euros in France - 12/07/2022
  • AkzoNobel invests 20 million euros in two of its seven sites in France, at Pamiers (09) and Montataire (60)
AkzoNobel Paints set for strong growth in 2021 - 09/02/2022
  • AkzoNobel sales up 6.9% in 2019 to €20.4 billion
  • Integration of US company PPG
  • redeployment of paint business to higher-growth markets
  • Net income 1.5 billion euros

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Akzo Nobel
BASF
OBI Italia
Industria Chimica Adriatica S.p.a
MAPEI S.p,a
Bricomen Italia S.r.l

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