Summary

The global horseback riding market has experienced growth, particularly following the increased popularity of the sport after the 2012 London Olympics. As of 2020, the market saw substantial financial activity, with an estimated worth of approximately $300 billion globally and involving around 1.6 million full-time jobs. Europe held the largest market share, valued at $133 billion, followed by the United States at $102 billion, with Canada at $16 billion. In the U.S., the industry employed the most people (460,000) and had the highest number of horses (9.2 million). The riding equipment market, within this larger industry, has shown a steady increase with a CAGR of 2.2% from 2016 to 2021, expected to rise from $2.4626 billion in 2019 to $2.8728 billion in 2026. The COVID-19 pandemic, however, has had a profound impact, causing monetary losses, employment instability, and challenges in equine welfare due to movement restrictions. In Italy, FISE reported a significant rise in memberships during 2021, with an average expenditure by practitioners amounting to 9646 euros, contributing considerably to the GDP and direct annual spending. Despite pandemic-induced disruptions, the market has shown resilience, with innovations and tech start-ups emerging to enhance various aspects of the sport, from fitness analysis to safety improvements..Growth and Trends in the Equestrian Market The equestrian market in the concerned country exhibits significant growth, attributed largely to the rising popularity of horseback riding as a recreational and competitive sport. Post the 2012 London Olympics, there has been a noticeable surge in interest, with young children and adolescents between the ages of 12 to about 17 increasingly participating. The boost in demand can be linked to various factors, notably the enforced lockdowns during the COVID-19 pandemic, which led people to seek outdoor and physically distanced sports. Riding meets these criteria, and the attraction to equestrian activities has benefited from strategic collaborations between different federations, leading to an increase of approximately 66 percent in enrollments. The introduction of facilitated membership modes has also contributed to this uptrend, especially within smaller clubs. The market size of the riding equipment segment alone is witnessing a steady increase, with expectations to grow from a valuation of around USD 2.46 billion to about USD 2.87 billion within a span of a few years. This growth aligns with the overall upward trajectory in the broader horse industry market, placing at nearly USD 300 billion, involving between 1.5 and 2 million full-time jobs. Regarding expenditures, participants in horseback riding must navigate significant costs for maintenance, equipment, lessons, and competition-related expenses. The average yearly cost per active horse can be approximately between USD 7,000 and USD 7,500, encompassing care, grooming, nutrition, veterinary services, and more. Equestrian centers also face hefty ordinary maintenance expenses ranging upwards of USD 30,000. Practitioners themselves spend on average between USD 1,230 for lessons and just over USD 1,850 for competitive pursuits when considering club affiliations, clothing, and licensing. Events and races related to horseback riding are a lucrative segment, with prestigious races around the world offering prize money ranging from USD 1 million up to USD 12 million, making horse racing one of the largest avenues for gambling globally. With the burgeoning interest and increasing enrollments, the number of equestrian centers or clubs is also on the rise, reaching over 2,000 registered organizations. These centers are spread across regions with a majority being in places like Lombardy and Lazio. The equestrian market also intertwines with other sectors like animal care, where saddlery and boot stores proliferate, and horse feed manufactures and distributors have a significant presence, though numbers vary by region. With such.### Key Players Shaping the Equestrian Landscape in Italy The vibrant equestrian market in Italy is sustained by a diverse array of players, each contributing unique services that bolster the industry’s growth. From prestigious equestrian centers offering comprehensive riding programs to racecourses that host exhilarating competitions, the following companies are notable entities in the Italian horseback riding market. **Equestrian Centers and Riding Schools:** - **San Martino Equestrian Center:** A dynamic facility that not only offers a range of riding lessons for various skill levels, but also extends its facilities for events like parties. Their program encompasses everything from show jumping to private lessons aimed at obtaining patents for competitive and novice riders alike. - **The Knight Country Club:** This multifaceted center provides a sweeping range of equestrian services. Along with its riding school, it offers horse boarding, hippotherapy, and programs for taming and training horses. Is also involved in the issuance of licenses and patents for riders. - **Horse Club Rapallo:** Focused on the art of equestrianism, this club delivers an opportunity for enthusiasts to partake in riding lessons designed to cater to diverse riding interests and proficiency levels. **Racecourses and Racing Facilities:** - **HippoGroup:** With three premier racetracks and training centers located in Bologna, Cesena, and Rome, HippoGroup is a significant player in Italian equine sports. It creates venues that facilitate high-profile races and training spaces for thoroughbreds. - **Agnano Racecourse:** Situated in the vicinity of Naples, the Agnano Racecourse contributes to the region's horse racing legacy by hosting a range of racing events that draw crowds and participants from far and wide. - **Ippomed:** This racecourse in Syracuse is renowned for its trotting and gallop races, thus forming a pivotal part of the local and national horse racing community. **Horse Training and Stables:** - **Grizzetti Gallop:** With a focus on training thoroughbred racehorses, this trainer is prominent in the racing segment, making a vital contribution towards preparing equines for prestigious national and international competitions. - **Scuderia Giglio Sardo Stable:** This professional stud farm is deeply immersed in the world of equestrian jousting competitions. With a specialty in breeding and preparing horses for various equestrian sports, its presence is felt prominently both locally and on the global stage. These entities collectively provide the indispensable infrastructure, services, and expertise necessary to
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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Horseback riding is defined as the art, technique and activity of riding. Horseback riding as a sport has several disciplines and some of them are recognized at the Olympic level. The sport can be practiced either individually or in groups, within outdoor riding stables, racetracks or finally in the countryside.

Globally, the horseback riding market can be described as growing. One of the reasons for this growth is certainly the growing popularity of horseback riding as a sport after the 2012 London Olympics.

In the United States, the horseback riding market is estimated to be worth about $102 billion.

In Italy, the equestrian market can also be considered to be growing.

In 2021, FISE, or the Italian Equestrian Sports Federation, said that between January and April 2021, equestrian sports enrollments increased a great deal, from 66,624 members in the same period in 2020 to 101,034 in 2021 (marking an increase of about 66 percent).

This increase is due to both the promotional activities carried out by FISE and the impact of the pandemic that forced Italians into their homes for many, many months. Horseback riding represents a perfect sport for this historical moment as it can be done outdoors and spaced out, in total safety.

Those who enroll in this type of sport are mainly young children but lately also older boys, from 12 to 16-17 years old.

Another reason for this increase in enrollment has been the collaboration between different equestrian federations, which has enabled smaller clubs to get supports to overcome the difficulties of the pandemic and make horseback riding more accessible to the public. a new facilitated membership mode was also introduced, which increased enrollment even more, especially in smaller circles.

This growth has also brought an increase in requests from circles for school horses to cope with the increasing number of students.

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Antica Selleria Racasi
Lara Broggi Benessere Equino
Mangimi Moretti
Ippomed
Ippodromo partenopeo S.r.l
Hippo Group
Horse Club Rapallo
Il Cavaliere Country Club
Centro Ippico San Martino

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