Summary
The heating market has undergone significant transformation since 2020, against a backdrop of energy crisis and inflation concerns. EU households continue to have heating and hot water as their predominant energy consumers, accounting for 79% of total final energy consumption, with a notable 23% of heating and cooling in the sector produced from renewable energies. On the French market, sales of installation work for heating and air-conditioning equipment exceed 20 billion euros in 2021, indicating stability despite a drop in the number of manufacturing plants from 64 in 2011 to 48 in 2022.
The renewable heat sector, notably wood energy and aerothermal heat pumps, is booming. Consumers are clearly moving towards energy-saving measures.
The French market is strongly oriented towards electric and gas heating for private homes, and natural gas, electricity and fuel oil remain the main energy sources for heating needs in the tertiary sector. The manufacturing, distribution and installation sectors reflect these trends, with notable growth in installations.
Manufacturers like Groupe Muller and Atlantic lead the market, while retailers like Leroy Merlin and installers like Idex are key players. Connected heating solutions are gaining ground, with installation costs ranging from around 150 euros for basic packages to over 1,000 euros for sophisticated models.
Regulations such as RT2012 and the Ecodesign Directive, as well as economic incentives such as Fonds chaleur and MPrimeRenov', are encouraging reduced consumption and the adoption of renewable energies.Trends and movements in the French heating market.
The French heating market is undergoing a significant transformation, characterized by increased attention to ecological considerations and the introduction of renewable heating options.
This evolution is a response to growing consumer awareness of the environment and the influence of an energy crisis associated with inflation rates approaching 7% by 2022. While French consumers are increasingly cost-conscious, the trend remains towards energy efficiency and ecologically sustainable heating solutions. The wood industry generates sales of between 4 and 5 billion euros, aerothermal heat pumps reach around 6 billion euros, and the solar heat sector generates sales of over 1 billion euros. The geothermal energy market is also very active, with sales of around 280 million euros.
These figures underline the considerable interest in renewable heating solutions, which also reflects the many job opportunities in these sectors. Data on household heating consumption show that heating accounts for between 60 and 65% of household energy expenditure, with a drop of around 5 to 10 percentage points since 2000. Electricity and gas remain the two main sources of domestic heating, with fuel oil next in terms of prevalence of use. The data suggest a decreasing reliance on traditional heating sources and a move towards more sustainable options.
Heating consumption in the commercial sector showed a slight decline, partly due to the 2020 health crisis which had an impact on business activities. However, there appears to be a structural decline in overall consumption and a gradual interest in renewable heating sources in the tertiary sector. French society is clearly increasingly aware of the importance of energy, with 90% expressing concern about energy and heating consumption. Despite this growing concern, a significant number of people do not adjust heating temperatures at night to save energy.
In terms of production, the French landscape includes a variety of manufacturers specializing in different types of heating solutions, which show a stable trend despite a decline in the number of manufacturing establishments. In the wholesale and installation sectors, there was a rebound in the number of establishments after 2014, reflecting the resilience and adaptability of the market. Major market players include groups such as Muller, De'Longhi and Atlantic, each holding around 13% of radiator sales, underlining the competitiveness and diversity of the market. Retailers and installers also play a vital role, with professionals the preferred resource for consumers seeking advice and installation services.
With their emphasis on sustainable development, French regulations and economic incentives are steering the market towards low-energy and renewable-energy solutions.
Key players shaping the heating market landscape
The heating market reveals a diverse range of companies that play a substantial role in shaping industry trends, consumer preferences and technological advances. Here's a closer look at some of the major market players who have carved out a place for themselves in the heating sector:
- The Muller Group is a major player in the heating industry, known for its versatile range of products designed to meet a wide range of heating needs. Its reputation for quality and innovation has won it a significant market share, as it offers a variety of heating systems that appeal to both environmentally conscious consumers and those looking for reliable, efficient heating solutions.
- Vaillant Notable for its rich heritage and commitment to sustainable development, Vaillant is recognized as a leader in heating and hot water solutions. Its product range extends from boilers to renewable technologies such as heat pumps. Vaillant is known for its constant pursuit of excellence, providing high-quality products that are both durable and environmentally friendly.
- Atlantic has established itself as a major player in the heating market with a wide range of products including electric radiators, water heaters, heat pumps and boilers. The company's success is attributable to its focus on energy efficiency and user comfort, as well as the integration of green technologies into its product ranges.
- Leroy Merlin is a generalist brand offering a complete range of heating products for both DIY enthusiasts and professionals. The company offers a wide range of heating systems, from traditional radiators to cutting-edge intelligent heating solutions, positioning itself as a one-stop shop for customers looking to modernize their existing systems or introduce new, energy-efficient heating solutions to their homes.
- Castorama, another major generalist retailer, offers heating solutions to a wide audience. Its commitment to affordability without compromising on quality has made it a preferred destination for consumers wishing to make informed choices about their heating needs, whether for renovation projects or new installations.
- Idex is emerging as a major player in the installation sector, with a solid track record in the provision of tailor-made energy solutions. Its expertise extends from the design and installation of heating systems to maintenance and operation, enabling customers to optimize their energy consumption while benefiting from the latest advances in heating technology.
- Garanka Specializing in the servicing and maintenance of heating systems, Garanka is known for its customer-centric approach. Its extensive network of professionals gives individuals and businesses access to first-rate expertise to keep their systems running smoothly.
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Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 15/01/2024
Summary and extracts
1 Market overview
1.1 Market overview and definition
The heating market covers all devices designed to produce and transmit heat for thermal comfort or industrial purposes.
There are different types of heating energy:
- wood-fired ;
- gas-fired ;
- fuel oil ;
- pellet ;
- electricity.
The types of heating used vary according to geographical area, but also according to end-user: for example, heating consumption in the tertiary sector is clearly distinct from that of households. Within French households, habits vary. Although price often remains a key criterion, there is a growing focus on ecological issues.
There are many players in the market: heating system manufacturers, distributors and installers. They offer a wide variety of products: heat pumps, gas boilers, oil boilers, pellet boilers, wood pellet stoves and electric radiators. In addition, a renewable heating offer is emerging to meet a demand that is increasingly concerned about the environment.
The French radiator manufacturing market is stable overall, while the value of radiator installation work is rising. Generally speaking, the heating market is on the rise, and the range of heaters on offer is diversifying to make way for new, more environmentally-friendly and ergonomic products.
In 2022, against a backdrop of energy crisis and inflation (7%), the heating market in France is undergoing a profound transformation.
1.2 The European market
In EU households, heating and hot water alone account for **% of total final energy consumption. In industry, **.*% of energy consumption was used for space heating and industrial processes, compared with just **.*% for lighting and electrical processes such as machine motors, and *.*% for cooling. According to Eurostat figures for ****, **% of heating and ...
1.3 The French market
Sales (***) for the **.**B activity France, ****-****, in billions of euros Source: ****
This graph represents sales for thermal and air conditioning equipment installation work. These are activities grouped under NAF code **.**B. This category includes the installation in buildings or other construction projects of the following:
heating systems (***) boilers, cooling towers non-electric ...
1.4 The renewable heat market
Sales by renewable heat sector France, ****/****, in millions of euors Source: ****
according to the Panorama de la chaleur renouvelable et de récupération published by Ademe in ****, the wood industry represents *.* billion euros in sales. Sales of aerothermal heat pumps will reach *.* billion euros in ****. Geothermal energy as a whole ...
1.5 The impact of COVID-19 and the Russian-Ukrainian conflict on energy consumption
The effects of the health crisis:
With the health crisis of ****, energy consumption nationwide is estimated to have fallen by **-**%, due to the reduction in economic activity and, in particular, the closure of shops and businesses. [***] In fact, heating accounts for the lion's share of electricity consumption.
The confinements and ...
2 Demand analysis
2.1 Household heating consumption
Breakdown of household consumption in the home France, ****-****, % (***) Source: ****
in ****, heating accounted for **% of household energy expenditure, down * points on **** and ** points on ****.
Main heating in primary residences by energy type France, ****, in electricity and gas are the two main energy sources used to heat homes in France, followed by ...
2.2 Heating consumption in the commercial sector
in ****, the sector's total heating consumption was **.* TWh, down on **** (***) and other years, notably due to the cessation of business activity during the **** health crisis. Nevertheless, we note a slight structural decline in total heating consumption by companies in the tertiary sector, and a willingness on the part of companies to ...
2.3 The French and heating
In ****, energy and heating consumption is a concern for nine out of ten French people. [***]
Implementing gestures to save energy and heat
Main actions to reduce heating consumption France, ****, in Source: ****
even though practices are changing and the French are making more and more effort in their daily actions, **% of them ...
3 Market structure
3.1 French production
We are interested here in the data provided by INSEE and ACOSS for NAF code **.**Z entitled "Manufacture of radiators and boilers for central heating". According to the details provided by INSEE, this activity code includes the following sub-categories:
manufacture of central heating boilers for hot water, pressurized water or steam, ...
3.2 Heating supplies and installation
Wholesale of plumbing and heating supplies
Here we consider the data provided by INSEE for the activity code: **.**B Wholesale of plumbing and heating supplies[***].
Number of establishments registered under activity code **.**B France, ****-**** Source: ****
this graph shows the number of establishments registered under activity **.**B. This is the wholesale ...
3.3 Market players
The manufacturers
* players stand out in terms of market share: the Muller group, De'Longhi SpA and Atlantic lead the way with around **% of heater sales respectively. Newell Brands Inc and Groupe SEB account for around **% of heater sales in France in ****.
Distribution
Main purchasing channels for electric heaters France, ****, % of ...
3.4 The French heating industry: equipment
Electric heating
Segmentation of electric heating equipment sales France, ****, % of sales volume Source: ****
The share of towel radiator sales increased slightly between **** and ****.
Fuel oil and gas
Heating deliveries by type France, ****-****, in thousands of units Source: ****
In ****, the number of boilers delivered has fallen compared with ****: in fact, in ...
3.5 Focus on the single- and dual-flow CMV market
from the *nd half of ****, information will be available on the various types of work carried out by owner-occupiers benefiting from MaPrimeRénov' Sérénité. Of the **,*** homes concerned, **% have replaced windows and **% have installed a boiler or heat pump: attic insulation (***) is less common, as these are more often ...
4 Offer analysis
4.1 A classification of heating systems
There are two main categories of heating systems: "centralized" and "decentralized".[***]
Source: ****
Centralized" systems are made up of three components:
the generator that produces the heat ; the distribution system, which transports this energy from the generator to its place of use (***); the emitter, which delivers the heat to the user.
Decentralized" ...
4.2 Price overview
Heating generator prices
There are a number of heating generators using different sources of supply, the prices of which have been estimated by Quelleénergie.fr, an online energy-saving advice service:
The air-to-air heat pump, which extracts thermal energy from the outside air and releases it into the house or apartment ...
4.3 Connected heating
To connect an existing heating system, there are several types of equipment available: [***]
The connected thermostat , which lets you manage your home's temperature via an application The connected radiator which, thanks to sensors and a Wifi connection, sends information to the thermostat so that it can adjust the temperature as accurately ...
5 Regulations
5.1 Regulations
Thermal regulations for buildings
The **** thermal regulations (***) requirement for single-family homes, multi-family housing and commercial buildings. Multi-family housing is exempt until December **, ****.under RT****, new single-family homes are required to install a minimum amount of renewable energy, usually in the form of wood-fired heating equipment, a heat pump, solar thermal panels, ...
5.2 Economic incentives
Economic incentives for collective, tertiary and industrial buildings
The Fonds chaleur provides financial support for the development of renewable heat production for collective housing, local authorities and businesses. Between **** and ****, *,*** installations have received support from the Fonds chaleur, representing a total investment of *.** billion euros, out of a total budget of ...
6 Positioning the players
6.1 Player segmentation
- Vaillant Group (Saunier Duval)
- Atlantic Groupe
- Poujoulat
- Butagaz
- Intuis (Muller Groupe)
- Saunier Duval (Groupe Vaillant)
- Ariston Thermo
- Axenergie
- Eisox
- Yahtec
- Cedeo
- Chappée (BDR Therma)
- BDR Thermea (De Dietrich, Remea, Baxi)
- Chaffoteaux (Ariston)
- Wilo
List of charts
- Sales (excl. VAT) for activity 25.21Z
- Sales (excl. VAT) 46.74B
- Sales (excl. VAT) for activity 43.22B
- Trends in furnace sales
- Sales by renewable heat sector
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The heating market | France
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