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Summary
The global garden furniture market, estimated at $48.40 billion in 2022, is set to grow at a steady 5.30% through to 2030, driven by rapid urbanization and rising living standards, particularly in developing countries. Consumer preferences are shifting towards durable, lightweight and easily transportable furniture. In France, the garden furniture market showed remarkable dynamism in 2022, with sales reaching 680 million euros, an increase of 5.5% on the previous year and higher growth than the overall furniture market (2%). The French market saw an increase in demand due in part to the confinement of 2020, which led consumers to place greater value on their gardens, transforming them into a "fifth room" in their homes. Despite this growth, the French market faces a declining production coverage rate, indicating a high level of import dependency.
Demand for garden furniture is highly seasonal, centered between March and June, in line with seasonal trends and weather-driven purchasing behavior. The market is competitive, with players ranging from garden center chains to DIY stores and superstores, all competing in a sector where the "Do It Yourself" (DIY) movement is gaining ground due to its profitability and consumers' growing ecological awareness.
Evolving trends in the French garden furniture market
As we delve into the dynamic realm of the French garden furniture market, it's essential to align ourselves with current advances and elucidate the trends that flow from the analysis specified. French consumers, who have experienced containment in the year 2020, have unequivocally demonstrated an amplified penchant for improving their outdoor living spaces. Demand for garden furniture in France, which encompasses a wide range of products from chairs to shelters and lamps, has seen a remarkable boom during the confinement period, as garden owners recognize the value of their outdoor spaces - collectively referred to as the "outdoor living space".it has been observed that a majority of French homeowners take pleasure in maintaining their garden, and that around 70% of them will own one by 2023.
The French appreciate not only the aesthetics of their green spaces, but also the opportunities they offer for relaxation. The analysis revealed a significant increase in sales, with the French garden furniture market growing by 25.9% between 2019 and 2022, reaching a market value of between €650 and €710 million. Testifying to the importance of this sector, the share of garden furniture in the overall furniture market stood at around 4.6%. The preferences of the French public are as eclectic as they are dynamic. Gray has emerged as the leading color choice for garden furniture, supplanting the long-favored beige, and teak has established itself as the most sought-after material. Interestingly, the study also highlighted the growing interest in DIY garden furniture, indicating a trend towards customization and craftsmanship.
Although the French market demonstrates robust domestic production, with renowned manufacturers such as Fermob and Lafuma Mobilier, it's worth noting that the import rate has overtaken the export rate, with a coverage rate of just over 75% in 2022. This highlights a dependence on imports to meet consumer demand and indicates a strong presence of foreign products on the French market.
To sum up, the French garden furniture market is characterized by seasonality, with peak demand from March to June, the post-confinement boom in gardening intérêts pour le jardinage, a penchant for do-it-yourself approaches, and an increase in the consumer price index of around 15 to 20 points between 2016 and 2022. This combination of factors underpins an evolving market, driven by new consumer habits and a growing appreciation of outdoor living.
Key market players shaping the garden furniture landscape
The garden furniture market is thriving thanks to the activity of a variety of key players, each bringing their own unique style and product offerings to create diversity within the industry. Below are the main companies that have had a significant impact on the outdoor furniture market:
- IKEA A global titan of affordable furnishings, IKEA offers a complete range of outdoor furniture from practical folding chairs to modular sectional sofas. Thanks to its "flat-pack" and "assemble-it-yourself" approach, the Swedish giant has made stylish, functional outdoor furniture accessible to a wider audience.
- Century Furniture, known for its luxury products, has established itself as a benchmark for high-end outdoor living spaces. Its furniture often combines traditional craftsmanship with modern aesthetics, offering consumers durable and sophisticated options for their gardens.
- Agio International Company Limited Specializing in outdoor furniture, Agio International offers a range of products including dining sets, fireplaces and lounges designed to transform patios and gardens into elegant retreats. A focus on quality and design innovation keeps the company at the forefront of the industry.
- Brown Jordan International:: As a leading lifestyle brand, Brown Jordan International is synonymous with exceptional design and craftsmanship. Its extensive collection of outdoor furniture exudes a sense of luxury and comfort that allows consumers to create an upscale outdoor space that is both inviting and elegant.
- Barbecues galore: Although primarily known for its grills and outdoor cooking equipment, Barbeques Galore also supplies a range of garden furniture suitable for dining and entertaining. Their offerings aim to complement the outdoor dining experience with comfort and convenience in mind.
- Fermob: Hailing from France, Fermob brings a touch of color to gardens around the world with its metal outdoor furniture. Their products, including the iconic bistro chairs and tables, are appreciated as much for their design as for their ecological credentials, as they are made from recycled materials and recyclable steel and aluminum.
- Grosfillex: Another French company, Grosfillex has carved out a place for itself on the market with its resin-based products. Known for their practicality and weather resistance, Grosfillex furniture is a must for those seeking durable, low-maintenance options for their outdoor spaces.
- Lafuma Mobilier: Focusing on comfort and durability, Lafuma Mobilier offers a selection of outdoor furniture ideal for relaxation. Their products, which range from recliners to camping accessories, are designed with portability and versatility in mind.
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Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 12/12/2023
Summary and extracts
1 Market overview
1.1 Definition and scope of study
The garden furniture market covers all outdoor furnishings, from garden chairs and sheds to lamps, tables and garden furniture. The market can be segmented according to furniture type, material or quality.
The global market, estimated at $48.40 billion in 2022, is growing rapidly, with a CAGR of 5.30% to 2030. Demand is driven by strong urbanization and rising global living standards. In France, the garden furniture market is also booming. Although it only accounts for 4.6% of the furniture market, it is a very dynamic sector in which many different players are positioned: specialist furniture stores, garden center stores, mid/high-end furniture stores, supermarket chains... France is also increasingly dependent on imports, with a coverage rate of only 75.5% by 2022.
French demand is strong, boosted by the confinement of 2020, which has made all garden owners realize the importance of this"5ᵉ piece". Demand is also highly seasonal, concentrated between March and June, forcing distribution outlets to empty their stocks at the end of this period, or else to stock their products for an entire year until the following season. Trends evolve rapidly in this segment, changing with each season, so players need to adapt quickly to these changes and offer a variety of products.
New consumer habits are emerging: Do it Yourself (DIY) and second-hand, once again forcing players in the segment to adapt their offer to take advantage of this new demand.
1.2 Steady growth for the global outdoor furniture market
The outdoor furniture market was estimated at $**.** billion in **** and is expected to grow at a CAGR of *.**% to ****.
Estimated sales growth for the global outdoor furniture market World, **** - ****, in $ billions Source: ****
Rapid urbanization and rising living standards, particularly in developing countries, are driving this market. Industry players are keeping ...
1.3 The French market
In ****, sales of garden furniture in France reached *** million euros, an increase of *.*% on the previous year, outstripping overall furniture market growth of *%. From **** to ****, garden furniture sales growth was **.*%.
Size of the French garden furniture market France, **** - ****, in millions of euros Source: ****
According to IPEA (***), this growth is due ...
1.4 Foreign trade in furniture
This section covers French furniture imports and exports in general. In fact, no data are available for outdoor furniture alone. Although the figures in this section cover a broader scope than that of this study, they still provide a better understanding of foreign trade in garden furniture.
Exports:
French furniture exports ...
2 Demand analysis
2.1 The French and their gardens
In the wake of confinement, the French are increasingly keen to have and maintain their own gardens. Indeed, by ****, **% of people in France will own their own garden, with an average surface area of *** m², a larger size than gardens in Germany or the Netherlands. The growing popularity of gardening activities ...
2.2 Highly seasonal demand
The garden furniture market is characterized by strong seasonality, with the bulk of purchases concentrated between March and June, a period during which consumers are often influenced by good weather.
trends in interest in the term "garden furniture France, Sept ****-Sept ****, Google Trend index Source: ****
A value of *** represents the moment ...
2.3 The most popular items
In March ****, price comparison provider Idéalo published an article on its website entitled: Garden furniture: **** trends. This article reports the results of a study based on traffic on its platform in ****, **** and ****.
Please bear in mind that these data relate to the Idealo platform, and are therefore not necessarily representative ...
2.4 The Do It Yourself craze
The "homemade" or Do it Yourself (***) phenomenon, which grew in popularity during the first confinement in ****, continues to attract the attention of the French in ****. This trend, reinforced by inflation, is appreciated for its practical, economical and fun aspects. The DIY market in France is now worth *.*** billion euros, testifying to ...
2.5 The second-hand furniture market
According to statistics, **% of French people said they had bought a piece of second-hand furniture in their lifetime, while **% said they had sold one. Over the last two years, *.* million households were recorded as buying second-hand furniture, representing **.*% of the ** million households in France.
The average annual budget devoted to the ...
3 Market structure
3.1 Sector value chain
Below is a simplified value chain for the garden furniture market, the various stages of which are detailed in sections *.*, *.* and *.*.
Source: ****
3.2 Garden furniture production: French manufacturers face off against foreign manufacturers
France is home to a number of outdoor furniture manufacturers, including Fermob and Grosfillex.For Fermob, production is concentrated at the Thoissey plant in the Ain region. Similarly, Grosfillex has two production sites, one at La Plaine Oyonnax, and the second at Montréal la Cluse, both in the Ain.
A ...
3.3 Intense competition in distribution
As the garden furniture market is included in the furniture market, we're going to look at the distribution channels for this market.
Distribution channels in the furniture market:
The share of the various distribution channels in the furniture market is detailed in the graph below. Although it concerns a broader market ...
3.4 Garden furniture and e-commerce
The IPEA also notes that e-commerce is growing steadily, even as certain furniture brands are gradually withdrawing from the market. And sites such as Cdiscount, La Redoute and Vente-Privée are increasingly diversifying their field of action.
We've identified around a hundred sites that now offer a very diverse range of ...
4 Offer analysis
4.1 Types of garden furniture products
Garden furniture products are first and foremost designed to create moments of relaxation and conviviality between friends and family. The product range has developed over time, and today includes a wide variety of products, which can be divided into four main categories.
Garden furniture
This category includes "typical" outdoor furniture, as ...
4.2 A slight increase in prices
The consumer price index for garden furniture, which estimates the average annual change in prices for these products, has been rising steadily since ****. In fact, between **** and ****, prices have risen by almost ** index points.
Consumer price index for garden furniture France, **** - ****, base *** = **** Source: ****
However, between **** and ****, there will be a ...
4.3 Supply trends
Garden furniture is a set of outdoor furniture that usually includes a sofa, armchairs and a coffee table. It can also include additional, less traditional elements such as a small swing, footstools, a sun lounger or a bench. This furniture ensemble has become a must-have for designing and enjoying your outdoor ...
5 Regulations
5.1 Standards for garden furniture
When selling new furniture, it is compulsory to label a certain number of characteristics:
price and list of items offered for this price, such as whether or not delivery is included, main materials, manufacturing process, finish, etc. ; overall dimensions; environmental eco-contribution; biocidal properties; if the furniture is made of leather, additional ...
5.2 Regulatory testing
Numerous mechanical, material and safety tests are required on garden furniture products before they can be marketed:
Tests on furniture materials Regulatory tests PCP / Pentachlorophenol content in wood and textile products Cadmium / Cadmium content without materials DMFu / Dimethylfumarate content EN *****-* / Glass fragmentation test **-* / Migration of certain components (***) Performance tests Hardness ...
6 Positioning the players
6. Segmentation
- Ikea Group
- Conforama France
- Adeo Groupe
- La Redoute AMPM
- InVivo
- Kingfisher (Castorama, Bricodépot, KingFisher , Screwfix)
- Jardiland (Groupe Teract)
- Truffaut
- Hespéride (Meubles De Jardin Design)
- Pro Loisirs
- Fermob
- Silvadec
- Au Jardin de Chloé
- Ozalide
- Sklum
- Lafuma Mobilier
- Grosfillex
- Unopiu
- JJA Groupe
- Burger Groupe - Jardipolys
- Gamm Vert (Teract Groupe)
- Botanic
- BUT International
- Maisons du Monde
- Mr. Bricolage
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Forest Style
List of charts
- Estimated sales growth in the global outdoor furniture market
- France's favorite shared garden activities
- Personally, do you currently use your garden for the following activities?
- Profile of the French garden owner
- Evolution of interest in the term "garden furniture"
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Latest news
Mr.Bricolage expected to decline in 2023 - 14/03/2024
- Mr.Bricolage group sales in 2023: 2.31 billion euros
- In France, 902 stores generated sales of 1.96 billion euros in 2023
- Number of stores by brand in 2023:
- - Mr.Bricolage: 331 stores
- - Les Briconautes: 101 stores
- - Independent chains: 470 stores
- Total number of stores at January 1, 2024: 1088 stores
Leroy Merlin and Saint-Maclou: general manager hands over the reins - 30/11/2023
- Leroy Merlin is part of the Adeo Group, which is present in 23 countries.
- The Adeo Group employs 150,000 people.
- The group generated sales of almost 38 billion euros last year.
- Philippe Zimmerman's successor is Thomas Bouret, who also served as Managing Director of Leroy Merlin France from 2014
- Adeo is considered the European leader and the world's third-largest player in the DIY market.
La Redoute makes home and decoration its center of gravity - 24/11/2023
- Ready-to-wear sales in France have been declining for almost 15 years.
- The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
- Vinted is the second most visited e-commerce site in France.
- During the Covid pandemic, consumers renewed their interest in home decoration.
- La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
- La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
- Six new points of sale will be added to the 60 existing in Switzerland and Italy
- 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
- La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
- La Redoute accounts for around a quarter of home linen sales in France.
- La Redoute develops its marketplace
Closure of five Bricorama stores - 14/11/2023
- Takeover of Bricorama by ITM Equipement de la maison (Mousquetaires group) almost six years ago.
- The targeted stores are located in Meaux (77), Colombes (92), Saint Germain-lès-Arpajon (91), Belfort (90) and Guilherand-Granges (07).
- In 2018, when Bricorama was taken over, 170 stores were part of the transaction.
- Six years later, only 106 Bricorama outlets remain.
- In 2020, there were 131 Bricorama stores.
Ikea lowers its prices, Maisons du monde struggles - 27/10/2023
- Ikea competitor Maisons du Monde saw its sales fall by 9.4% to 252.3 million euros in the third quarter of its 2023 financial year.
- Maisons du Monde sales fell by 13.6% internationally, while in France they were down by only 5.6%.
- Maisons du Monde's sales for the first 9 months of 2023 were 795.7 million euros, a decline of almost 10%. Maisons du Monde forecasts a 10% drop in sales for 2023
- Ikea, the French furniture market leader, has posted record sales of 3.8 billion euros for its 2022-2023 financial year, an increase of 16% on the previous year.
- In 2021, Ikea has raised its prices by an average of 9% worldwide.
- In France, Ikea opened its 34th major store in Nice.
- In 2021-2022, Ikea achieved sales growth of 13.4% in France
- Growth was driven by bedroom (+34%) and kitchen (+14%) sales.
Furniture: But takes over Morin | But takes over Morin - 26/10/2023
- March 2023 - Announcement of the takeover of the Morin group by But.
- 37 stores from the Morin group join the But group.
- But plans to lease these stores out over time.
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