The egg market - Italy

The global egg market is experiencing significant growth, with a total production volume exceeding 86.67 million tons in 2020, an increase from 74.14 million tons in 2016. China leads global egg production with 596 billion eggs, followed by India, Indonesia, the United States, and Brazil. The European egg market, valued at 22.49 billion euros in 2022, is predicted to grow at a CAGR of 4.81% from 2022 to 2027. France, Germany, Spain, Italy, the Netherlands, and Poland are the major egg producers in Europe. The demand for organic eggs is on the rise; in Italy, organic eggs grew by 11% in 2019 while cage-farmed eggs decreased by 25%. During the COVID-19 pandemic in 2020, egg sales in Italy increased by 13.6%, indicating a heightened demand for this nutritious and affordable food source. Italy, as a largely self-sufficient egg-producing country, exports mainly to Poland and Russia while importing substantially from Spain and France. The consumer trend gravitates towards ethically and healthily produced eggs, with a growing preference for free-range and certified organic eggs..Market Trends and Dynamics in Italy's Egg Industry Italy is a significant player in the European egg market, showcasing both robust domestic production and consumption trends. With a market value estimated at approximately 1.75 to 1.80 billion euros, Italy ranks as the fourth largest egg producer in Europe, following France, Germany, and Spain. The Italian market has experienced a modest growth trajectory, with production expansion estimates hovering around 0.5 to 2.5 percent. The demand for eggs in Italy reflects a strong preference for easy-to-prepare and nutritious options. On average, Italians consume roughly 13 kilograms, equivalent to 210 to 220 eggs per person annually. This figure sits just below the European average, yet it underscores the integral role of eggs in the Italian diet. The past few years, particularly 2020—marked by the COVID-19 pandemic—saw an unprecedented surge in egg sales, which soared to over 900 million euros, an increase of roughly 10 to 15 percent from the previous year. A remarkable shift in consumer preferences has taken the Italian market by storm, where emphasis on ethical and sustainable farming practices is shaping purchasing habits. Free-range and organic eggs are gaining traction, with sales of free-range eggs capturing 56 percent of the market and an impressive 25 percent increase recorded over the previous year. Similarly, organic egg sales, accounting for 10 percent of market volume, witnessed an 11 percent hike, indicating a gradual decline in the popularity of eggs from enriched cage farms. As Italians become increasingly mindful of animal welfare and environmental impacts, the demand for eggs from alternative farming systems is projected to stay on an ascending path. This trend is further evidenced by the dwindling presence of enriched cage farming, which has dropped to 42 percent from a preceding 45 percent. Italy's egg production is predominantly concentrated in the northern regions, most notably in Veneto, Lombardy, and Emilia-Romagna, which collectively contribute to 75 percent of the national output. The industry's structure is bifurcated between contract producers linked to packing centers and independent producers overseeing their own packing operations. The distribution of eggs in Italy is dominated by supermarkets, which account for more than 35 percent of packaged egg sales. This is followed by discount stores, hypermarkets, and free services. The noteworthy role of the modern retail distribution network is evident, with supermarkets alone selling over 900 million euros worth of eggs in 2020—an increase of over 13 percent from the previous year. Approximately 40.### Key Players Shaping the Italian Egg Market The landscape of the Italian egg and poultry market is characterized by prominent industry players who not only contribute significantly to the domestic market but also influence the trends and practices within the sector. Below, we delve into the profiles of some of the main companies that are pivotal in driving the Italian egg market forward. #### Veronesi Group - Pioneering Poultry Excellence At the forefront of the Italian egg market is the Veronesi Group, an esteemed brand recognizable under the Aia label. Founded in 1968 by the entrepreneurial spirit of Apollinare Veronesi, the company has evolved to represent innovation and quality in the poultry sector. Based in Quinto di Valpantena, in the province of Verona, the Veronesi Group has expanded its reach across the nation, underpinned by a commitment to sustainability and ethical practices which are reflected in their meticulously certified Sustainability Reports. The group emphasizes not only financial growth but also places an intrinsic value on environmental and social responsibilities. #### Amadori Spa – Tradition Meets Innovation in Poultry Amadori Spa, another major player in the poultry sector, has continued to demonstrate robust performance and steadfast growth through the years. With a history that echoes tradition and a strategy that embraces innovation, Amadori has captured substantial market share and has shown an impressive ability to adapt to changing market conditions. Their diverse range of products caters to a variety of consumer needs, and their rise in sales is a testament to their enduring popularity and the trust they have cultivated among Italian consumers. These key players extend their influence beyond the realm of production; they are vanguards in setting industry standards and promoting humane, sustainable farming practices. As they command a significant portion of the market, their actions have a ripple effect, shaping not just consumer choices but also the practices of smaller market participants. Overall, the dynamism of the Italian egg market can be accredited significantly to these major players. Their focus on quality, innovation, and sustainability is set to continue propelling the industry towards a future that values ethically produced, high-quality egg products.

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 07/12/2021

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