Summary

The global coffee market exhibits a clear distinction between production and consumption. Europe emerges as the leading consumer, with Spain being a notable player particularly in decaffeinated and soluble coffee, standing as the second-largest European producer. On the consumption front, Spaniards average 3.2 kilos of coffee per year with a dominant home consumption of around 75%. The COVID-19 pandemic significantly disrupted the market in 2020, particularly affecting the HORECA channel due to prolonged closures. Despite this, home coffee consumption in Spain saw a surge of 9.13% in the same year, with a marked peak increase of 22.9% between March and June. Conversely, 2021 signaled a recovery in out-of-home coffee consumption, with a noteworthy shift in consumer preference towards coffee capsules, overshadowing the sales of soluble and blended coffee..Coffee Consumption Trends in Spain Coffee in Spain is a staple in everyday life, with its consumption woven into the social fabric of the country. On average, Spaniards consume between 3 and 4 kilos of coffee annually, with a significant portion of this, approximately 75%, being enjoyed in the comfort of their homes. This domestic preference has been prominently highlighted during the COVID-19 crisis, which saw a dramatic shift in consumption patterns due to the pandemic's wide-reaching effects. The closure of the HORECA channel (Hotels, Restaurants, and Cafés) through much of 2020, with lingering effects into 2021, has majorly shaped market dynamics. This unprecedented situation curtailed the avenues for out-of-home coffee enjoyment, an otherwise notable segment of the coffee market. Consequently, with people confined to their homes, there was a surge in at-home coffee consumption which saw a rise by over 9% in 2020 compared to the previous year. During the peak pandemic period from March to June, at-home coffee consumption experienced an even more significant increase of nearly 23%. As the country emerged from the initial shock of the pandemic in 2021, a recovery trend began to take shape with out-of-home coffee consumption regaining its popularity. However, this period also witnessed a shift in consumer preferences within the at-home coffee segment. The sales of coffee capsules experienced a substantial growth, overshadowing other types such as soluble coffee and blended coffee. Spain's role in the coffee industry extends beyond consumption. It is recognized for having a robust coffee processing industry, especially in the production of decaffeinated and soluble coffee, standing as the second largest producer in these categories in Europe, following Germany. Nevertheless, the local consumption habits and recent shifts underscore the dynamic nature of Spain's coffee market, with adaptability to consumer trends and external impacts being key to understanding present and future demand..### The Titans of the Coffee Industry: Key Market Players Shaping Global Consumption In the realm of coffee, a few illustrious entities stand out for their significant impact on global consumption patterns and production dynamics. Here we delve into the main players and the distinct roles they play in the industry. **Brazil:** The coffee colossus, Brazil leads the world in coffee production. Its vast plantations are primarily located in the southeastern states, where the climate and soil create perfect conditions for coffee growing. Brazilian coffee is widely appreciated for its chocolatey, nutty profile with a broad mix of varieties, primarily focusing on Arabica beans but also producing Robusta. **Vietnam:** As the second-largest coffee producer, Vietnam is the king of Robusta - a stronger, more bitter bean that's resilient to warmer climates and higher altitudes. Vietnamese coffee is central to the industry, providing a significant quantity of the beans used in instant coffees and various blends. **Colombia:** Famous for its high-quality Arabica beans, Colombia enjoys a reputation for producing some of the finest coffee in the world. The unique geography of its coffee-growing region allows for year-round cultivation and harvest, leading to fresh, rich coffee bearing balanced acidity and sweet notes. **Indonesia:** With its diverse climates across various islands, Indonesia produces a wide array of coffee types, including the world-renowned Kopi Luwak. Indonesian coffees often feature earthy, spicy, and complex flavors, providing a unique contribution to the global palate. **Spain:** Not traditionally recognized as a coffee-growing nation, Spain has carved out its niche in coffee processing, particularly decaffeinated and soluble segments. As the second-largest European producer in these categories, Spain showcases its prowess in the refined aspects of coffee production. **Germany:** Playing a leading role in coffee processing, particularly in Europe, Germany complements its engineering excellence with a strong presence in the coffee sector. German companies are known for innovative approaches to coffee production, contributing to the development of a variety of coffee products. As the world's second most beloved beverage, coffee thrives through a complex market structure, with varying dynamics across consumption, production, and innovation. These key players exemplify the diverse nature of the industry, each bringing their unique flavors, traditions, and expertise to the global coffee tapestry. Their influence shapes the trends, preferences, and future of coffee for consumers worldwide, be it in a traditional brewing pot or through the convenience of revolutionary coffee capsules.
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  • Number of pages : 30 pages
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  • Last update : 08/06/2023
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Summary and extracts

1 Market overview

1.1 Definition and presentation

Coffee is the second most consumed beverage in the world after tea. Known for its bitterness, there are many types of coffee, depending on the variety (Arabica or Robusta) but also on the origin of the coffee beans and the type of processing to which they are subjected.

There is a strong distinction between coffee production and consumption on a global scale. Europe is the largest consumer market, followed by Asia and Oceania, the United States and South America. In terms of production, Brazil, Vietnam, Colombia and Indonesia represent the majority of world production.

Spain has a strong coffee processing industry in the decaffeinated and soluble coffee segments, in which it is the second largest European producer after Germany. In terms of consumption, Spaniards consume an average of 3.2 kilos of coffee per year, of which around 75% is consumed at home.

The covid-19 crisis has had a major impact on the sector with the closure of the HORECA channel, which has remained closed for much of 2020, and to a lesser extent in 2021. by contrast, coffee consumption at home grew by 9.13% in 2020 compared to the previous year, peaking at +22.9% in the period from March to June. The year 2021, however, marked a break from the previous year, with a recovery in out-of-home consumption. Capsule sales grew strongly, mainly at the expense of soluble coffee and blended coffee sales.

1.2 Le Marché mondial

En ****, le marché mondial du café était estimé à **,* milliards de dollars. Avec un taux de croissance annuel moyen estimé à *,**% pour la période ****-****, le marché devrait atteindre la valeur de ***,** milliards de dollars en ****.

Evolution du marché mondial de café Monde, ****-****, milliards de dollars Source: ****

L'Amérique du sud ...

1.3 Le marché national

Entre **** et ****, le chiffre d'affaires du secteur de la fabrication de café, thé et infusions en Espagne a connu une croissance globale. En ****, le chiffre d'affaires était de *,*** milliards d'euros, puis il a augmenté à *,*** milliards d'euros en ****, soit une évolution de *,**%. En ****, le chiffre d'affaires a atteint *,*** milliards d'euros, marquant une ...

1.4 Importations et exportations

La classification HS des Nations Unies, nous permet de connaitre la valeur du commerce extérieur espagnol vis-à-vis du café. Pour cela, nous regarderons la valeur des échanges associés au code HS **** " Café, même torréfié ou décaféiné ; coques et pelures ; succédanés du café ...

2 Demand analysis

2.1 Consumer typology

2.2 Consommation domestique de café

En ****, la consommation domestique de café en volume se répartissait de la manière suivante : le café torréfié représentait *,*%, le café naturel **%, le café mélangé **%, le café décaféiné **,*%, le café soluble **,*%, le succédané de café *,*% et les infusions *,*% de la consommation. Cette répartition ...

2.3 Consommation de café au travers de la HORECA

Au cours des trois dernières années, la consommation de café a connu des fluctuations entre les secteurs de l'alimentation et de la HORECA (***). En ****, **% de la consommation de café provenait de l'alimentation, tandis que **% provenait de la HORECA. En ****, la consommation de café dans l'alimentation a augmenté à hauteur de ...

3 Market structure

3.1 Chaine de valeur

Le processus de production du café est constitué de * étapes :

La récolte : La récolte consiste à récolter les fruits mûrs du caféier, que l’on appelle communément cerises pour leur couleur rouge orangé. Les périodes de cueillette peuvent durer plusieurs mois. En moyenne, on considère ...

3.2 Production

Entre **** et ****, le secteur de la fabrication de thé, de café et d'infusions en Espagne a connu une légère évolution dans le nombre d'entreprises. En ****, il y avait *** entreprises dans ce secteur, et ce chiffre est passé à *** en ****, soit une augmentation de *,*%. Cependant, en ****, le nombre d'entreprises a légèrement ...

3.3 Distribution

Secteur alimentaire :

En ****, la distribution de café en Espagne se répartit au travers de différents canaux. Les supermarchés représentent **,*% du volume total distribué, suivis des hypermarchés avec **,*%. Les magasins discount et les magasins traditionnels représentent respectivement **,*% et *,*% de la distribution. Les autres canaux, tels que ...

4 Offer analysis

4.1 Typologie des différents types de cafés

Cafés que l'on peut retrouver dans le secteur de la HORECA :

Source: ****

Variété de café

Source: ****

4.2 Variétés de café

Les différents variétés de cafés consommées en Espagne :

Entre **** et ****, la part des importations espagnoles de café a évolué entre les deux principales variétés cultivée dans le monde, l'arabica et le robusta. En ****, les importations de robusta représentaient **,*% du total, tandis que ...

4.3 Prix

Au cours de la période ****-****, on observe une tendance à la stagnation des prix du café en Espagne. Sur cette durée, l'indice n'augmente que d'*,** points. On constate cependant un hausse significative des prix au cours de l'année **** : l'indice augmente de **,** points.

Evolution de l'indice des prix industriels ...

4.5 Les Tendances de l'offre

Quelques tendances de l'offre :

Éthique et durabilité : Les consommateurs sont de plus en plus sensibles aux questions de durabilité économique, sociale et environnementale. Plus de la moitié des personnes interrogées dans une étude réalisée par GlobeScan intitulée "Fairtrade Consumer Insights" ont déclaré avoir changé leurs ...

5 Regulation

5.1 Cadre règlementaire

Il existe des normes internationales pour la production, le commerce et la consommation de café. L'accord international sur le café, conclu entre les ** membres du Conseil international du café en **** et entré en vigueur en ****, vise à promouvoir la coopération internationale sur le marché du café afin de développer une ...

6 Stakeholder positioning

6.1 Segmentation

  • Starbucks coffe Deutschland
  • Coca-Cola Groupe
  • Nestlé Groupe
  • Nespresso (Nestlé)
  • Grupo Calidad Pascual Div. Café
  • Grupo Nabeiro (Deltas cafés)
  • Café baqué, S.L.U.
  • Café Las candelas SL
  • Grupo Cafento
  • UCC coffee Spain, SLU
  • Productos Solubles SA
  • Seda Outspan Iberia SL

List of charts

  • Consommation par tête de café en fonction de la classe sociale
  • Consommation par tête de café en fonction de l'âge
  • Consommation par tête de café en fonction du cycle de vie
  • Consommation en volume de café
  • Consommation en valeur de café
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Latest news

Nestlé sells its Natur baby food products to FNB - 06/02/2024
  • nestlé is the world's leading food company.
  • FNB is a French investment fund specialized in SMEs in the food sector.
  • Nestlé is in exclusive negotiations with FNB for the sale of its baby food business in France.
  • The products concerned are NaturNes baby foods, Babicao and Babivanille baby powders and the P'tit yogurt range.
  • These products are manufactured at the Arches plant.
  • Worldwide sales of Nestlé infant formulas have increased by more than 10%.
Nestlé France sells its baby food products to Mousline - 02/02/2024
  • Nestlé is negotiating exclusively with the French investment fund FnB the sale of its baby food business.
  • These include the ranges of soups, purees, desserts and breakfast powders under the NaturNes, Babicao and Babivanille brands, as well as the P'tit franchise.
  • Infant milks, the bulk of the portfolio - with Laboratoires Guigoz and Nestlé Nidal - remain in the Nestlé France fold.
  • The infant nutrition products that are the subject of this sale are produced in a factory in the Vosges region of France that employs 230 people.
  • FnB, the potential buyer, specializes in supporting French SMEs in the food industry.
  • The baby food market fell by 6% in volume last year in France due to the falling birth rate, with a sharper decline in milks than in diversification foods.
  • Nestlé has 14 factories in France.
Nespresso wants to make its coffee pods greener - 05/01/2024
  • Thirty-seven years ago, Nestlé launched the Nespresso concept.
  • The Swiss giant dominates the world of small coffee pods.
  • Last year, the market approached the 4 billion euro mark in France, up 10% year-on-year and even 17% by 2021.
  • New competitors, such as Switzerland's Migros with its Café royal brand, and the rise of bean-to-cup machines,
  • Nespresso has invested in a pilot line of compostable paper capsules. In Switzerland, the rate of recycled capsules is already approaching 70%.
  • For the moment, these compostables are only available in France and Switzerland
Nespresso steps up its support for Café Joyeux - 30/11/2023
  • Café Joyeux has managed to grow at an unhoped-for rate since its launch 6 years ago, while its team members with mental and cognitive disabilities, in particular Down's syndrome or autism spectrum, will number nearly 170 by the end of the year
  • Nespresso' s support acts as a gas pedal for this not-for-profit company
  • Café Joyeux employs 300 people, not counting volunteers.
  • It is present in 17 locations, including three outside France, in Belgium and Portugal.
  • The next openings are scheduled for Saint-Philippe-du-Roule in Paris in January, followed by Marseille, Strasbourg and Angers. s the fight against food insecurity
  • Café Joueux has installed its own-brand coffee references at Carrefour, on the shelves of some 800 convenience stores and 36 hypermarkets.

Nespresso in search of growth - 13/06/2023
  • Nespresso sales in 2022: 6.5 billion euros.
  • Sales growth in 2022: 3.5%.
  • Covid years: increase in home consumption offsetting the closure of boutiques and restaurants.
  • Nespresso present on every continent.
  • united States: Nespresso's largest market
  • France: Nespresso will not open new boutiques.
  • Office coffee consumption: promising market of 7 billion cups a year, slowing to 6.4 billion cups in 2022 due to the health crisis.
  • Launch of the "Créastista" machine in 2023.
  • Launch of compostable paper pods in France in mid-June.
  • Partnership with the "Café Joyeux" company.
  • Subscriptions in France: currently represent 9% of customers
  • Limited price increase in 2022: 5% increase.
Nestlé wants to conquer the vitamin market. - 19/04/2023
  • Nestlé has made more than 60 acquisitions since Mark Schneider took the helm in 2017.
  • Nestlé Health Science sales have nearly tripled in 5 years, from CHF 2.6 billion to CHF 6.6 billion in 2022.
  • The global vitamins and minerals market is valued at 140 billion Swiss francs (€142 billion).
  • Nestlé has increased its market share in vitamins from 1% to 4% between 2018 and 2021, while increasing its market share in medical nutrition from 18% to 19% over the same period.
  • Nestlé acquired The Bountiful Company in 2021 for CHF 5 billion.
  • Nestlé controls 14% of the U.S. market for vitamins and food supplements.
  • The French vitamins and food supplements market reached €2.6 billion in 2022, up 3%.
  • Nestlé is the leader in clinical nutrition in France, with a 30% market share.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Starbucks coffe Deutschland
Coca-Cola Groupe
Nestlé Groupe
Nespresso (Nestlé)
Grupo Calidad Pascual Div. Café
Grupo Nabeiro (Deltas cafés)
Café baqué, S.L.U.
Café Las candelas SL
Grupo Cafento
UCC coffee Spain, SLU
Productos Solubles SA
Seda Outspan Iberia SL

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