The cider market - Italy

The global cider market is displaying an upward trend, estimated to grow from a value of $1.49 billion in 2021 to $2.08 billion by 2028 at a CAGR of 4.89%. Europe is at the forefront, holding a significant market share of over 35% as of 2021. Italy, in particular, is experiencing a cider renaissance with sales growth of 3.4% annually, aligning with international trends. The Italian market is competitive, with Heineken via its Strongbow Gold brand leading the market. Notably, the cider sector within Italy is marked by secrecy in production data due to confidentiality under ATECO code 11.03. However, Italy is a strong exporter, especially to the US, which is the largest recipient of Italian fermented beverages, including cider. An increase of 217% in exports over the last five years contrasts with a steady, albeit more modest, 42% increase in imports. Consumption trends in Italy further support market growth, with alcohol consumption per capita rising from 29.2 liters in 2014 to 35.2 liters in 2019. Domestic producers are adapting their strategies to make cider an all-season drink, focusing on diversifying product ranges, targeting younger consumers, bolstering eco-friendly labels, and considering export-oriented sales strategies to tap into rising foreign demand..Title: Evolving Trends in the Growing Italian Cider Market In recent years, there has been a significant resurgence of interest in cider within Italy. This traditional, fruity alcoholic beverage has seen its sales align with international growth rates, particularly enjoying an annual increase of approximately 3.4 percent. Currently, Italy is recognized as one of the world's fastest-growing cider markets, a notable eight in terms of sector development. Italian cider consumption trends have revealed that a significant portion of the market, nearly two-thirds, is represented by males. The age demographic most engaged with cider spans from 18 to 35 years old. Furthermore, there is a marked preference for consuming cider outside the home, often as a post-dinner refreshment. The Northwestern region of Italy is highlighted as the predominant consumer of cider. A major player in the Italian cider market is the Heineken Group, which dominates through its Strongbow Gold brand. Data suggests that Italian cider enjoys a unique position on the market, often associated with social gatherings and moments of joy. Despite this, any new entrants to the market face the challenge of competing against the well-established Heineken. In terms of trade, Italy exhibits a robust export activity for fermented beverages, with a staggering increase of over 200 percent over the past five years. The United States stands as the leading importer of Italian fermented drinks, claiming over 80 percent of Italy's export market in this category. On the import side, Italy primarily sources fermented beverages from Germany, China, and Japan, indicating a stable yet steadily growing demand for these imports by around 42 percent from 2017 to 2021. The domestic alcohol consumption trend in Italy paints a picture of growth, with per capita consumption escalating from around 29 liters to 35 liters annually between 2014 and 2019. This increase suggests a conducive environment for the expansion of the cider market, which falls under the broader category of alcoholic beverages. The production value of fermented beverages in Italy, including cider, is sizable, placing the country fifth in Europe, with an estimated annual production value between 50 and 70 million euros. However, a lack of specific national data due to confidentiality hampers precise assessment in this sector. Nonetheless, international success stories have confirmed the rising prestige of Italian cider, with exports experiencing significant growth, marking a 70.1 percent increase, especially in contrast to declining sales of other spirits. Analyzing the pricing dynamics, Italy has experienced a notable hike in the producer price index for the industry of cider and.### The Heavyweights of the Italian Cider Market Landscape Italy’s burgeoning cider industry is graced with key players who have significantly influenced the market dynamics and consumer preferences. Among these influential actors, several stand out for their diverse contributions ranging from raw production to sophisticated marketing. **Bio Italy Nature** is a notable name in the cultivation sector, famed for practicing organic farming methods that contribute richly to the raw materials needed for cider production. Their commitment to sustainable agriculture and organic certification places them at the forefront of providing quality, eco-friendly apples and pears. **Mordillo Fruit** joins the ranks as another major contender in the cultivation space. They bring to the table a solid foundation in agronomy and a deep understanding of varietal selection, ensuring that the apples harvested are of premium quality and suitable for producing exceptional ciders. Not far behind is **Terre del Sole Agricultural Cooperative Society**, embodying the collaborative spirit of Italian farmers. They pool resources to achieve economies of scale in production, which ultimately benefits the cider-making process with a steady and reliable supply of fruit. In the niche of cider production and other fruit-based wines sits **Ecomela La Carnica**, whose specifics may not be common knowledge yet their contribution to the diversity of Italian cider specials is undeniable. Crafting cider from locally sourced apples, they add a distinct regional flair to the drink. **Sidritaly** takes on cider production with a clear vision and creative approach. Their smaller scale allows for a focus on innovation and experimental batches that may yield the next big flavor to hit the market. A true connoisseur in cider making, **Maley**, crafts its ciders with a blend of tradition and modern sophistication. Despite a smaller operation scale depicted by their revenue, they bring unique and artfully crafted ciders that appeal to the discerning palate. **The Forbidden Fruit** straddles the line between production and retail, also delving into the realm of fruit and vegetable processing and preservation. Their foray into cider production harnesses their expertise in fruit handling, ensuring that their ciders are of high purity and flavor. Similarly, **Lucia Maria Melchiori** employs their knowledge of fruit to venture into the cider market. Their successful juice business is a testament to their quality standards, which they carry over into their cider products, thus enhancing the range available to consumers. Lastly, the large-scale retail chain trio of **Carrefour**, **Conad**, and **Esselunga** ensures that cider products reach consumers far and wide. These giants provide a

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 30/11/2021

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