The candle market - Spain

Since 2020, the global candle market has shown resilience and growth despite the COVID-19 crisis, which saw a market value reduction from $8.4 billion in 2018 to $6.8 billion in 2020. However, the market rebounded with an evaluation of $7.56 billion in 2022 and is projected to grow at a rate of 5.28% annually from 2023 to 2028. The European region remains the largest and most mature market, with increasing exports from countries like Spain to other European nations and to the rapidly growing US market. Spain's per capita candle consumption stands at 0.76 kg/year, translating to approximately 160 hours of burning time. The demand for candles surged during the pandemic as people sought to enhance their home environments, turning to decorative and scented candles as a form of comfort and wellbeing, a trend reflected in the significant increase in Google Trends searches for "candles" during lockdown periods. Scented candles, driven by aromatherapy trends, and sustainable options like handcrafted soy candles have gained popularity among consumers, while higher energy prices have led some Spaniards to resort to candle usage as a lighting source. Despite seasonal fluctuations, with peaks around holidays like Christmas, the market has seen more consistent year-round sales, catering to the decorative and ritualistic uses of candles. Regulations within the European Union have tightened, with updated standards emphasizing fire safety and correct labeling to inform consumers of candle risks and safe usage..**Trends in the Spanish Candle Market: A Luminescent Revival** In recent years, the Spanish candle market has witnessed a significant resurgence, driven by the advent of decorative and olfactory candles that have captivated a new demographic. These modern candles are not only serving their traditional lighting purpose but are also becoming a centerpiece of home decor and ambiance enhancement. With a variety of shapes and scents, they've transformed into a stylish accessory for Spanish homes and retail spaces, and specialized companies like Pampa, OCTAEVO, and Yui Brooklyn are reaping the rewards through a unique product offering. The use of social media as a primary channel for marketing and sales has proven vital, particularly for brands that initiate their presence online. Despite the challenges posed by the COVID-19 pandemic, the Spanish candle market did not wane. On the contrary, confined Spaniards sought solace in improving their home environment, which led to a steady demand for candles. Overseas, exports flourished, with dynamic growth observed in other European nations and notably in the United States. When it comes to consumption, Spaniards burn through approximately 0.76kg of candles per capita annually, translating into around 160 hours of candlelight. As customers indulge in scented candles to embrace the benefits of aromatherapy or select them as appealing gifts, the demand factors are multifaceted. The desire for handcrafted, locally produced, and natural candles has also escalated, with soy wax candles, in particular, becoming popular due to their sustainable and long-lasting attributes. The demand for candles in Spain exhibits certain seasonal patterns, with pronounced spikes around Christmas and gift-giving occasions, as well as during times of heightened religious observance. Moreover, recent hikes in energy prices have propelled the use of candles as an alternative light source, adding a practical dimension to their aesthetic and atmospheric appeal. Regulatory compliance within the European Union is stringent, with particular focus on the safety and labeling of scented candles and related products. Recent revisions to standards concern the fire safety specifications and clarity of safety labeling, ensuring that consumers are well-informed about the potential risks associated with the use of candles. The production landscape of the market is varied, with a mix of traditional manufacturers and contemporary start-ups, as well as fashion and home care brands diversifying into the sector. While the Spanish market forms part of the larger European candle production economy—which climbed from an annual value of around €1.5 billion to approximately €1.88 billion from 2020 to 2021—it retains distinct.### "Illuminating the Market: Key Players in the Candle Industry Landscape" In the vibrant arena of the candle industry, several luminaries stand out, shaping the market with their distinct contributions and innovations. These players range from esteemed historical manufacturers to dynamic new entrants, each carving a niche in this rekindled market space. **Historical Players: Italian Craftsmanship and Elegance** At the forefront of the historical players are the traditional Italian ceramics factories, which have become synonymous with craftsmanship and luxury. Their legacy and artisanal prowess lend a touch of elegance to candles, often combining the time-honored art of ceramics with the warm glow of candlelight. These candles are not just sources of light but pieces of art that encapsulate Italian finesse and cultural heritage. **New Players: Trailblazers in the Digital and Innovative Arena** In contrast to their seasoned counterparts, a new wave of start-ups has emerged, driven by innovation and a strong online presence. These companies, such as Pampa, OCTAEVO, and Yui Brooklyn, are making a name for themselves by targeting younger demographics like millennials and Generation Z through savvy use of digital marketing and social media platforms. Their product lines are trendy and inventive, offering decorative and scented candles in unique shapes and designs that resonate with a modern consumer base. **Fashion Giants: Venturing into the Haute-Couture of Candles** Prominent fashion houses have also expanded their empires into the high-end candle market segment, bringing their sense of style and luxury to home decor. By infusing their distinctive brand aesthetics into candle product lines, these companies are redefining the intersection between fashion and home ambiance. Their foray into candles underscores the potential they see in complementing fashion with fragrant and decorative home accessories. **Home Furnishings and Care Companies: Blending Utility with Aesthetics** Lastly, established home furnishings and home care companies continue to hold a significant stake in the market. They have traditionally offered a range of home products and have adeptly included candles as part of their ever-expanding inventory. These players often focus on combining utility with aesthetics, offering candles that not only serve as functional sources of light but also enhance the home environment through scent and style. Together, these candle industry players – historical and new, fashionable and functional – light up the market, each contributing their unique flame to the collective glow. As they continue to innovate and adapt, they cater to a burgeoning demand for candles that represent not just illumination, but also decoration, fragrance, and a

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 11/03/2024

Update Details

---

Summary and extracts

List of charts

• Candle market trends
• Candle consumption
• Evolution du marché national de la bougie en Espagne
• Comparaison entre la taille de marché de la bougie et du code CNAE 3299
• Main sources of candle imports
• Main destinations for candle exports
• Candle market trade balance
• Impact of containment on google searches for the subject "candle"
• Consumer use of candles
• Evolution of interest in "bougie" on Google
• Candle production
• Evolution du nombre d'employés du code CNAE 3299
• Nombre d'entreprises du code CNAE 3299

Show more Hide

---