Summary

The global boat rental market starts at a size of $19.4 billion in 2023 and increases to $29.1 billion in 2032, registering a CAGR of 4.61%. This suggests a sustained expansion of the boat rental industry on a global scale. This market operates through rentals between professionals, through specialized agencies, and between individuals, also facilitated by online platforms. Despite the concentration of activity within a few large European operators and specific geographic regions, consumer awareness of and access to boat rentals is increasing, particularly for small boats, which nearly 50 percent of travelers intend to rent. To stimulate interest in boats of all sizes, operators are diversifying their offerings to include corporate events at sea, while facing increasing competition from online sharing services.

Growth of the Italian boat rental market and consumer trends

The Italian boat rental market is experiencing a significant recovery after several years of moderate growth. This recovery can be attributed to a combination of factors affecting both demand and supply in the industry. On the demand side, consumers are increasingly aware of the availability and affordability of charter boats. Particularly in the small boat market segment, about one in two travelers are likely to opt for charter options. This development is indicative of a growing trend toward democratizing recreation and water sports, making them more accessible to a wider audience. On the supply side, operators have proactively expanded their offerings. A diverse selection of boats is now available for rental in various Italian locations, taking advantage of the growing influx of tourists. This development has been reinforced by significant growth in the Italian yachting market as a whole, which has grown by an impressive 10 to 15 percent in recent years. In addition, charter providers are not only targeting the lower end of the market, but are also actively promoting the mid-range and luxury segments. They use various marketing strategies, including campaigns that emphasize the affordability of these recreational activities. In addition, new value-added services, such as on-board seminars and team-building activities, are emerging to attract a more diverse clientele. However, despite this positive momentum, the market is facing increasing competitive pressure, particularly from online sharing platforms. These platforms facilitate peer-to-peer rentals, posing a potential threat to traditional rental services.

Key players in the Italian boat rental market

Within the diverse and dynamic Italian boat rental market, the interaction of different business models and a range of market players defines the dynamism of the industry. As indicated in the previous overview, the market rests on the pillars of professional chartering, agency-facilitated chartering, and burgeoning peer-to-peer chartering via digital platforms.

Professional boat rental companies. Companies that own a fleet of boats and offer rentals directly to consumers or through other companies are the main players in this category. They are characterized by high standards of maintenance, experienced staff, and comprehensive services such as skippers and on-board catering. These companies are generally the mainstays of the industry and sustain and develop the market because of their long-standing reputation and the trust they have earned among customers.
Specialized yacht charter agencies. As intermediaries, specialized agencies organize and simplify charters for consumers, often offering a wider choice in terms of size and type of boat. They focus on ease of booking, personalized customer service, and tailored experiences to meet the diverse needs of their clients. These agencies play a key role in attracting those new to yacht charter by offering them a level of comfort and reassurance about the services offered.
Peer-to-peer yacht rental platforms. Innovation in the industry has been greatly spurred by online platforms that allow private boat rentals. These platforms allow private boat owners to offer their boats for charter, putting them in direct contact with potential charterers. This model has democratized access to boating, significantly lowering barriers to entry for rental companies and enabling boat owners to monetize their assets. As pioneering forces, these platforms not only intensified competition in the market, but also helped expand the market by reaching a broader, more technologically savvy audience.

the boat rental market - Italy

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Number of pages : 30 pages
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Last update : 03/04/2024

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Summary and extracts

1 Market Overview

1.1 Definition and scope of the study

The boat rental market, both recreational and sport, is based on three different business models:

Renting among professionals and renting by professionals to individuals;
Rental through specialized agencies;
Renting among individuals through online platforms.

The market is relatively concentrated around large European players; likewise, boating activities are concentrated in a few specific geographic areas. The sector is a sub-segment of the Italian nautical market as a whole, which grew exponentially by 12 percent in 2019.

The rental market has recently shown signs of recovery after a five-year period of weak growth, driven by a double push on both the demand and supply side as the boating industry gradually democratizes. However, the demand trends affecting the market are different, depending on the sub-segment identified, and also depend on the size of the boats: small, medium and large.

Consumers are becoming aware of the affordability of chartering, especially in the first segment-with nearly one in two travelers inclined to charter; and the supply side is proactively following demand by offering a wide choice of boats in many Italian cities, also taking advantage of growing tourist flows. Industry players are also trying to encourage interest in the second and third segments, through marketing campaigns aimed at communicating the affordability of this leisure activity or offering new services such as organizing seminars or team-building activities at sea; but they are threatened by an increasingly competitive environment with the adoption of online sharing platforms.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Regulations

6 Positioning of players

List of charts

Boat rental market
Boat rental market
Yacht charter market
Active enterprises under Ateco Code 77.21.0 "Rental of sports and recreational equipment"
Employees in active enterprises under Atco Code 77.21.0 "Rental of sports and recreational equipment"
Legal form of active enterprises under Ateco Code 77.21.0 "Rental of sports and recreational equipment"
Nombre de bateaux loués par type
Nombre de bateaux loués par nombre de cabines à bord
Prix de la location de bateaux par catégorie
Evolution des locations de bateaux de plaisance entre 2019 et 2020
Google Trends index of interest for the search for "Boats for rent"
Boating licenses, breakdown by type
Annual trend of first-time licenses issued, trend 2010-2020
Turnover of Sports and recreational equipment rental, including unmanned recreational boat rentals
Average price of boat rental
Import-export of yachts and other vessels intended for pleasure or sport
Top countries for exports of yachts and other vessels for pleasure or sport

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

M.Y.I srl

La Datcha Management s.r.l

Marina Charter s.r.l

Sail Italia s.r.l

North Sardinia Sail s.r.l

Mikasa Luxury Managment s.r.l

Yachting In Sardinia s.r.l

Vm Charter s.r.l

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