La Redoute AMPM: The latest figures, news and market research on La Redoute AMPM

Turnover: 1.2 billion EUR (2021)

Country: France

La Redoute is an e-commerce company specializing in ready-to-wear and home decoration
La Redoute is the 2ᵉ largest seller of women's clothing and the 3ᵉ largest seller of household linen in France.
Its e-commerce site www.laredoute.com is France's leading clothing and home furnishings site
The company generates 30% of its sales outside France
A former subsidiary of Redcats Group, Groupe Kering (formerly PPR) since 1994, La Redoute was sold to its managers, Nathalie Balla and Eric Courteille, in June 2014.
The company was acquired by Galeries Lafayette

La Redoute makes home and decoration its center of gravity 24/11/2023

Ready-to-wear sales in France have been declining for almost 15 years.
The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
Vinted is the second most visited e-commerce site in France.
During the Covid pandemic, consumers renewed their interest in home decoration.
La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
Six new points of sale will be added to the 60 existing in Switzerland and Italy
35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
La Redoute accounts for around a quarter of home linen sales in France.
La Redoute develops its marketplace

La Redoute launches its second-hand marketplace 12/10/2023

La Redoute sales volume in 2022: €1.07 billion, -8% vs. 2021 and +21% vs. 2019
Average number of products for sale on the site: 800,000
Proportion of sales generated by the company's own offerings: 75% (of which 15% via purchased brands and 25% via the marketplace)
International share of sales: 35%
Weight of physical retail: 5%
Number of stores: 11 (6 AMPM and 5 La Redoute Intérieurs)
Number of corners: 47 (24 AMPM and 23 La Redoute Intérieurs)
Number of employees: 2,000 (including 1,400 in France) Budget invested in technology between 2022 and 2027: €100m
La Redoute, through its La Reboucle site, presents second-hand products selected by the platform and its partners
The La Redoute site attracts around 12 million unique visitors a month.

Furniture: AMPM adjusts its catalog to raise its profile 05/07/2023

The collection of artists' works to be launched this autumn by furniture brand AMPM involves the collaboration of six designers.
La Redoute, of which AMPM is a furniture and decoration brand, generates 70% of its sales volume from the home sector.
AMPM furniture prices generally range from 900 to 1,200 euros
Following the rise in raw material prices, AMPM increased the prices of its products by 8% last year
AMPM has all its sofas made in Europe, and its bedding range is made in France.
Over 21% of AMPM's products come from France, and a total of 60% are of European origin.
The AMPM brand is sold online, in six branded boutiques and in 25 corners at Galeries Lafayette.

La Redoute focuses on the international market to boost sales. 03/10/2022

Controlled by Galeries Lafayette
La Redoute has achieved sales of 1 billion euros by 2021, 1.2 billion including its marketplace, and 100 million euros in profit
10 million active customers
Ambition to double sales within four or five years
Foreign sales: 40% of sales within four or five years, compared with 30% today

La Redoute enters a new era 17/03/2022

Galeries Lafayette, principal shareholder of La Redoute since 2018, takes 100% control of the company
The Balla-Courteille duo, at the helm of the ex-merchandise retailer for eight years, makes way for a new CEO

The business model is based on a balance between the web (90% of sales) and stores (10%)
15 stores for its two home furnishings brands: AMPM (10 stores) and Redoute Intérieurs (5 stores),
Household linen collections ranging from discount to very high-end.
Objective: double the number of stores in France