Conteúdo do estudo

Idiomas disponíveis

MARKET SUMMARY

1.1 Definition and presentation

The market for website development includes services for the creation and improvement of websites. This includes a variety of professions, from web development itself to graphic identity design, improving the user experience in general, or database security. In 2017, the number of websites in the world exceeded 1.4 billion, while the number of e-commerce sites in Europe reached 645,000 according to the Federation of Electronic Commerce and Distance Selling (FEVAD). In Italy the market has considerable potential, as many businesses still do not have a developed website. Currently, in Italy, there are two main types of service providers active in the website development market:

  • Website hosts, which offer various options ranging from sharing to so-called "turnkey" hosting, which allows a company to maintain control over the content of its website;
  • Web agencies, which are part of a communication group or are independent. They target customers in all sectors and offer a variety of services tailored to the size and needs of companies. They rely primarily on their expertise in terms of digital communication and marketing.

However, the market for website creation is under threat. In particular, we note that the technological expertise associated with website creation has become more democratic, even more common.

Faced with these changes, service providers need to develop their expertise in marketing strategy and digital communication. They must also adapt their content to the advent of mobile phones as a web browsing tool.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

Para ler mais, compre o estudo completo

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Compre esta pesquisa de mercado 89€

Disponibilidade em 10 dias úteis

Método

Dados
Analistas 1 sector analisado
em 40 páginas
Método
Controle

Analistas

  • Principais Universidades
  • Parecer do perito

Dados

  • Bases de dados
  • Imprensa
  • Relatórios da empresa

Controle

  • Actualização contínua
  • Vigilância permanente

Método

  • Estrutura sintética
  • Gráficos padronizados

Analistas

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

Vincent D. logo 1 Vincent D. logo 2
Eva-Garance T.

Eva-Garance T.

Eva-Garance T. logo 1 Eva-Garance T. logo 2
Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.