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MARKET SUMMARY

1.1 Definition and presentation

The academic mentoring market covers all activities for students (primary and secondary education) aimed at enabling them to improve their academic level: private or group mentoring in specific subjects, homework help, holiday internships.

It is at the high school and university level that students make the most use of academic support and studies show that it is the parents who, in most cases, are at the origin of the initiative. A distinction is made between the client (the final recipient of the service: the student) and the applicant (the parents).

The evolution of US market for academic tutoring is driven by the democratization of technology, which has progressively led to an increasing demand for private online courses. Service providers in the industry have indeed been adjusting their offering in order to meet the changing customers’ needs, to unconventional programs available on tablets, smartphones, or laptops that provide greater flexibility and lower cost efforts to the end user.

Companies in the sector, though, have to face the growing relevancy of two alternative solutions which might compromise their positioning: peer-to-peer mentoring and after-school sessions.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analistas

  • Principais Universidades
  • Parecer do perito

Dados

  • Bases de dados
  • Imprensa
  • Relatórios da empresa

Controle

  • Actualização contínua
  • Vigilância permanente

Método

  • Estrutura sintética
  • Gráficos padronizados

Analistas

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti