Resumo

The global paint market experienced steady growth, with sales volumes reaching 9.8 billion gallons and a total value of $132 billion in 2019, per Sherwin-Williams. The construction and architecture segment, mainly influenced by the health of the real estate and construction sectors, and the industrial sector, such as automotive, dominate the market. The Asian continent has been a significant contributor to this growth, propelled by increases in construction spending and the automotive sector's growth. Environmental awareness has led to innovations such as fire-resistant, chalk, and insulating paints, alongside eco-friendly products. Meanwhile, the Portuguese paint market is less than 1% of the gross value added and is shaped by small companies that are nonetheless consolidating. Portugal imports more paints and varnishes than it exports, with a coverage rate of 44.15% in 2019, and Spain is both the main export and import partner. The Portuguese construction market saw a year-on-year 6% increase to €13.4 billion in 2019, while industrial production has been on a downward trajectory, hitting its lowest index in five years by 2020. Individual demand for paint has risen due to a boom in home renovations caused by the COVID-19 lockdowns. However, the same pandemic negatively affected the construction and industrial production sectors and could impact the paints and varnishes market harshly unless there's a swift economic recovery. The market is led by European giants like Akzo Nobel, BASF, and Jotun, with no Portuguese companies among the top 10 global suppliers, and CIN being the only Portuguese company to feature in Europe's top 20..Trends in the Paints and Varnishes Market in Portugal The Portuguese paints and varnishes market has undergone significant developments, reflecting the prevailing economic conditions across various sectors. The construction and architecture segment commands the lion's share of demand, closely linked to the health of the real estate and construction industries. Meanwhile, the industrial sector, encompassing industrial paints, anticorrosive paints, and the like, is also a substantial contributor to market demand. In recent years, the booming construction sector in Portugal, particularly in 2019, witnessed a 4% increase in activity, contributing to job creation and signaling robust demand for paints and varnishes. With urban revitalization programs like IFRRU 2020 leading to over 203 new revitalization contracts worth more than 1,400 million euros, the market is poised for continued growth. The Portuguese economy's substantial growth further bolsters this positive outlook. Globally, the paint market has flourished, especially in Asia, growing from around 9 billion gallons sold to 9.8 billion gallons from 2015 to 2019. This surge translates to an estimated market worth of approximately 132 billion dollars. The increasing global demand is fueled by expanding construction spending, growth in the automotive sector, and socio-economic factors such as rising urban populations and life expectancy. Environmental awareness is pushing market players to innovate, leading to offerings such as fire-resistant, insulating, and volatile organic compound (VOC)-free paints. Consequently, environmental considerations are reshaping production practices and product offerings, with a growing emphasis on sustainability and user safety. Despite the positive outlook, Portugal's paint market faces challenges such as reliance on imports, with a coverage rate hovering around 44.15% in 2019, suggesting imports are more than twice as high in value compared to exports. On a global scale, leading companies corner over half of the market share, pointing to highly competitive and concentrated market dynamics. Price-wise, the diversity of paint types and quality levels means a broad range of price points exist. Varied factors such as quality, brand reputation, and durability influence pricing, resulting in a spectrum of costs for similar products offered by different companies. Investments in research and development (R&D) remain crucial for market leadership, with top companies funneling significant resources into innovation. The Portuguese market leader CIN, for example, spend upwards of 6 million euros annually on R&D across five countries, underscoring the market's competitive nature and the importance of innovation. The regulatory landscape is.### Profiling the Titans of the Paint and Varnish Industry in Europe Navigating through the colorful landscape of the European paint and varnish market, several names stand out for their impressive dominance and innovative contributions. These industry pillars have set high standards with their extensive product ranges, commitment to quality, and persistent pursuit of sustainability and new technology. #### Akzo Nobel: A Dutch Masterstroke in the Paint World Headquartered in the Netherlands, Akzo Nobel has a rich heritage that dates back to the 17th century. The company is renowned for its diverse portfolio of paints and coatings, serving both consumer and industrial markets. With brands like Dulux, Sikkens, and Interpon, Akzo Nobel is synonymous with durability, vibrant color palettes, and leadership in sustainable practices. It significantly invests in research and development, consistently delivering innovative solutions that address changing customer needs and environmental concerns. #### BASF: The German Giant with a Colorful Chemistry BASF stands tall as a German powerhouse prominently known for its chemical expertise. Its paint and varnish segment only scratches the surface of its vast array of products and solutions. BASF’s coatings division specializes in high-quality solutions for automotive, industrial, and architectural applications. With a strong commitment to sustainability, BASF integrates eco-friendly practices into its manufacturing processes, ensuring that its coatings not only look good but also contribute to a greener planet. #### Jotun: Norway’s Coastal Color Connoisseur Hailing from the rugged landscapes of Norway, Jotun has made a significant splash in the global paint market. Its products are specially formulated to withstand the degrading effects of marine environments, making Jotun a trusted name in marine, protective, and decorative coatings. Their commitment to protection and beauty is matched by their dedication to innovation, which is evident in their advanced solutions for harsh climates and demanding surfaces. #### Hempel: Denmark’s Decorative and Protective Paint Pioneer Danish company Hempel has painted its way to the top with a focus on coatings that protect surfaces from corrosion, fouling, and weather. Its products are used in everything from ships and bridges to wind turbines and containers. Hempel's global presence and investment in research enable it to stay ahead of the curve, constantly paving the way for more effective and environmentally friendly coating technologies. #### DAW: Crafting Coatings with German Precision Germany's DAW, with brands like Caparol and Alpina, excels in architectural paints and energy-efficient thermal insulation systems. Its products are renowned for quality,
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Informações sobre o mercado

  • Número de páginas : 30 páginas
  • Formato : Versões digitais e em PDF
  • Última atualização : 15/12/2020
Detalhes da atualização

Resumo e extratos

1 Market overview

1.1 Definition and scope of study

The market for paints, varnishes and coatings can be divided into different segments depending on the type of product and the customer. A distinction can be made between :

  • The construction and architecture : construction paintings, public and decorative paintings in general
  • The sector industrial : industrial paints, anticorrosive paints, marine paints, bodywork paints
  • Varnishes and various coatings 

This market is closely linked to the economic health of different sectors. For example, levels of activity in the coatings or decorative paint segments are closely linked to the real estate and construction sectors, while the economic performance of the automotive sector directly influences the demand for industrial paints.

The world paint market is growing rapidly, notably thanks to the Asian continent. This growth is also explained by the increase in construction spending or the growth of the automotive sector. It is also necessary to include socio-economic factors, such as the continuing increase in urban population or, in general, the increase in life expectancy.

Paint manufacturers regularly innovate in the composition of their paints and offer new uses other than the simple function of coating. For example, there are fire-resistant paints, chalk paints or insulating paints on the market. And due to growing environmental awareness, manufacturers in the market must develop new products that are more environmentally friendly or free of volatile organic compounds.

The paint market in Portugal represents less than 1% of the gross value added. The sector is mainly made up of small companies, although concentration has increased in recent years. The sector continues to have its most important market segment in construction, whether through the construction of new housing estates or urban renewal. In 2019 alone, production in construction increased by 4%, with more than 2,000 operations underway, generating between 20,000 and 30,000 jobs in the country. In addition, a regulation for urban rehabilitation and revitalization (IFRRU 2020) has already concluded more than 203 new urban revitalization contracts, which include new paints for old spaces, for a total of more than 1,400 million euros of investments . These factors, together with the substantial growth of the Portuguese economy, should stimulate demand in the coming years.

1.2 Global Market

The global paint market is a market that has been quietly growing for the past * years. If we look at it at a first glance in terms of volume, after hovering around * billion gallons sold worldwide in **** and ****, we’ve seen those numbers grow every year since then, reaching *.* billions gallons ...

1.3 The Portuguese Market

The Portuguese paints and varnishes market has been having its up and downs ever since the beginning of the **st century. It had its first big drop after the financial crisis in ****, when it dropped from over *** million euros to just *** only a year after.

Sales of product : manufacture of paints ...

1.4 International Trade

To analyse Portugal's international trade ofr paints and varnishes, the following UN Comtrade commodity codes were used : 

**** : Paints, varnishes; (***) based on synthetic polymers or chemically modified natural polymers, dispersed or dissolved in a non-aqueous medium **** : Paints and varnishes (***) based on synthetic or chemically modified natural polymers, dispersed or dissolved in ...

2 Demand Analysis

2.1 The Construction Market

As we saw in our analysis of the Portuguese paints and varnishes market, construction plays a huge role on this sector's demand. After ** years of stagnation and sometimes even recession, the Portuguese construction market has had a good last few years. **** marked the year where Portuguese construction started turning the page. ...

2.2 Industrial Production

The other big key driver in the national demand for paint is industrial production. This, along with construction is also why it is reasonable to believe that covid-** had a big impact on this market. Contrary to construciton though, industrial production in Portugal wasn't really on a upwards trajectory. Taking **** as ...

2.3 Individual Demand

Even though most of the demand in the paint market comes from professionals and groups in the private sector, some of it still does come from individuals. Ranging from people that want to repaint their houses or cars to others that just need paint for their personal projects, there is still ...

3 Market structure

3.1 Market Structure Overview

The Portuguese paint market is made up essentially of little or meidum business. Novertheless, the top ** companies account for **% of the total turnover and the top * comapanies hold **% of that number, showing an unbalanced share of the market. **% of the companies have an annual turnover of under * million euros and another ...

3.2 Production

Companies in the paint and varnishes sector have to take in different raw materials to make their product, which is why they are considered to be a transformative industry. Paints are generally made of a dry extract (***) and a volatile liquid which interact chemically and physically to make the paint have ...

3.3 Competition

As we've touched on the subject before, competition is fierce in the paint market. Even though there are thousands of companies worlwide, the top ** global suppliers hold **% of market shares, with no Portuguese companies and * Europeans cracking that list. These giants are headlined by Sherwin-Willimams, PPG and Akzo Nobel.

If we ...

4 Analysis of the offer

4.1 Prices

Given that there are so many different types of paint, with different qualities and properties, it is difficult to give an average price for this market. Thta being siad, we compared price points from a few portuguese players for a select number of products to give an idea of how much ...

'.2 Research and Development

Being a market where products can quickly be copied by the competition, paints and varnishes rely heavily on research and development to make the best available product but also products with new properties that rival companies can't offer quite yet. The best way to make a name for yourself in this ...

5 Regulations

5.1 Legislation

Portugal mostly follows European directives to make sure that their paints and varnishes are safe for the consumer and for the environment. Amongst other things, they check for 

Residues : Residue from products and their packaging must be classified and listed along the lines of the European List of Residues. Portuguese companies ...

6 Positioning of the players

6.1 Market Leaders

In Europe : 

  • Corporação Industrial do Norte (CIN)

Lista de gráficos

  • Le marché mondial de la peinture
  • Vente de peintures, de vernis, de mastics et et de produits connexes (sauf encres d'imprimerie)
  • Les exportations portugaises de peinture, par pays de destination
  • Les principaux importateurs des produits de peinture portugais, par pays
  • Les segments du marché de la construction
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