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SYNTHÈSE DU MARCHÉ

1.1 Definition and scope of the study

Gluten is a substance resulting from the processing of certain cereals (wheat, rye, barley, oats) which can be harmful for people diagnosed as intolerant. This is referred to as the Coeliac Disease; unlike popular belief, this is not synonymous to an allergy, but rather intolerance.

Included in the scope of the most frequently sold gluten-free products are:

  • Beer;
  • Aperitif biscuits;
  • Pasta;
  • Bread;
  • Sweet groceries;
  • The salty groceries;
  • Prepared meals.

The world market for gluten-free food is booming and the value growth between 2016 and 2021 is expected to reach 11.6%. The market is dominated by the US which in 2019 accounted for over 40% of the market share. Moreover, bakery products dominate the global demand for gluten free products.

Driven by a diversification of the offer of gluten-free products, the market is also benefiting from a positive image among consumers, as gluten-free products are often associated with a healthier diet. Going forward, this health trend is expected to contribute to the growth of the market.

In the UK, one in ten people avoid gluten and 15% of households avoid gluten and wheat. [foodanddrinktechnology] The market is expected to grow parallel to an increased consumer awareness around health. Moreover, an increasing number of restaurant outlets are offering gluten-free alternatives which will boost sales in this distribution channel as well.

The market structure in the UK is fragmented; there are many companies with niched products. Still today, gluten-free alternatives are relatively expensive.

ANALYSE DE LA DEMANDE

STRUCTURE DU MARCHÉ

ANALYSE DE L'OFFRE

RÈGLEMENTATION

POSITIONNEMENT DES ACTEURS

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What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
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Analistas

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  • Parecer do perito

Dados

  • Bases de dados
  • Imprensa
  • Relatórios da empresa

Controle

  • Actualização contínua
  • Vigilância permanente

Método

  • Estrutura sintética
  • Gráficos padronizados

Analistas

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.