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MARKET OVERVIEW

1.1 Definition and scope of study

The tobacco market is a very specific market, highly regulated and monitored, yet it affects all segments of the world and Brazilian population. The scope of this study will include the production, distribution and sale of tobacco and its by-products, such as cigarettes, cigars, cigarillos, roll-your-own tobacco, chewing tobacco and snuff. It will also discuss new forms of consumption that have emerged on the market, such as electronic cigarettes.

The tobacco market is dominated by a few leaders such as Philip Morris International (owner of the Malboro and Philip Morris brands), Seita (owner of Fortuna, Gauloises and Gitanes), Altadis Imperial Tobacco, Japan Tobacco International and British American Tobacco. There are also several tobacco growers in Brazil, the main one being Souza Cruz. Finally, the retail sale of tobacco products is regulated by the customs administration.

The cigarette industry produces around 5.4 trillion units a year worldwide. Brazil is the largest consumer market for the product in Latin America, with consumption corresponding to 42% of the total sold on the continent. Despite the importance of tobacco growing for the Brazilian economy, its tobacco plantations occupy less than 1% of the country's total planted area. Tobacco growing is highly concentrated in the Northeast (Bahia and Alagoas) and the South (Rio Grande do Sul, Santa Catarina and Paraná). It is an extremely profitable activity, especially in comparison with other crops. To correspond to the gross yield per hectare of tobacco would require 6.5 hectares of corn or 9.6 hectares of beans, for example. The Brazilian tobacco market is concentrated in two major companies: Souza Cruz (with 62% market share) and Philip Morris (with 15%). Other major players in the Brazilian tobacco industry are Menendez Amerino, Associated Tobacco Company Brazil and Continental Tobacco Alliance.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Cosa contiene questa analisi di mercato?

  • Quali sono i dati relativi alle dimensioni e alla crescita del mercato?
  • Cosa sta influenzando l'andamento e l'evoluzione del mercato?
  • Quali sono le ultime tendenze che guidano il mercato?
  • Qual'è il posizionamento degli attori di mercato?
  • Cosa distingue le aziende operanti del mercato l'una dall'altra?
  • Segmentazione e profilo delle aziende operanti nel mercato
  • Dati e numeri da una molteplicità di fonti

Compra questo studio di mercato 89€

Disponibilità entro 5 giorni lavorativi

Methodo

Dati
Analisti 1 settore analizzato
in 40 pagine
Methodo
Controlla

Analisti

  • Le migliori università
  • Il parere degli esperti

Dati

  • Base di dati
  • Stampa
  • Rapporti aziendali

Controlla

  • Aggiornamento continuo
  • Orologio permanente

Methodo

  • Struttura sintetica
  • Grafica standardizzata

Analisti

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti