Contenuto dello studio

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MARKET OVERVIEW

1.1 Definition and scope of study

A smartphone is a phone that combines the functions of a mobile phone and a laptop on a device. Smartphone accessories include the range of products that are complementary and compatible with your smartphone with aesthetics, protection, efficiency, performance enhancement or additional functions.

Among these accessories, some of the most common are :

  • Covers and protections
  • Tripods, holders (car, bike), hands-free kits
  • Headphones, headsets, watches

The segment of accessories for smartphone charging is the subject of a specific study by Businesscoot.

Within this market, it is necessary to clearly define the headset sub-sector, which due to its added value constitutes an important segment of the smartphone accessories sector. Audio headsets are electronic devices that allow listening to a variety of sound content.

In the wake of the iPhone frenzy, other manufacturers like Samsung or Sony are developing increasingly demanding ranges of accessories, with a growing trend towards customisation and design.

According to the 30th Annual Survey of IT Management and Use in Companies, there are more than 230 million active cell phones in Brazil today, with an increase of 10 million in the number of active smartphones compared to 2018. With the increase in the purchasing power of the Brazilian population, added to the lower cycle of devices renewal, the perspectives for the accessories market are more and more positive. This is because the sale of smartphones is highly correlated with that of their accessories. [Fundação Getúlio Vargas]

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Cosa contiene questa analisi di mercato?

  • Quali sono i dati relativi alle dimensioni e alla crescita del mercato?
  • Cosa sta influenzando l'andamento e l'evoluzione del mercato?
  • Quali sono le ultime tendenze che guidano il mercato?
  • Qual'è il posizionamento degli attori di mercato?
  • Cosa distingue le aziende operanti del mercato l'una dall'altra?
  • Segmentazione e profilo delle aziende operanti nel mercato
  • Dati e numeri da una molteplicità di fonti

Compra questo studio di mercato 89€

Disponibilità entro 10 giorni lavorativi

Methodo

Dati
Analisti 1 settore analizzato
in 40 pagine
Methodo
Controlla

Analisti

  • Le migliori università
  • Il parere degli esperti

Dati

  • Base di dati
  • Stampa
  • Rapporti aziendali

Controlla

  • Aggiornamento continuo
  • Orologio permanente

Methodo

  • Struttura sintetica
  • Grafica standardizzata

Analisti

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
Linkedin logo

Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.