Contenuto dello studio

Lingue disponibili

MARKET OVERVIEW

1.1 Definition and scope of study

The meat market takes into account  :

  • red meat (which includes meat from adult cattle, calves and sheep)
  • white meat (which includes pork and poultry)

In line with increased awareness of a balanced and healthy diet, some types of meat (mainly red) continue to suffer from a decline in demand. However, this same trend is a catalyst for growth in demand for premium products as consumers become increasingly willing to pay more for high quality food they consider to offer greater value.

In Brazil, there is still a rather small niche related to the demand for meat substitutes. Even so, demand registers new records of growth each year both in terms of current value and volume. This is being supported by the growing number of Portuguese consumers who are interested in reducing their meat consumption in line with the country's growing health concerns, in addition to animal welfare and sustainability issues.

According to the Brazilian Association of Meat Exporting Industries (ABIEC), Brazil exports over 1.3 million tons of meat every year, with China being the largest importer of this type of product. Meat consumption, on average, among Brazilians is 42.12kg per year and the sector is responsible for 8.7% of the country's total Gross Domestic Product. It is not a coincidence that 79.6% of meat production is destined to the domestic market. Despite the slow growth of Brazilians starting vegetarian diets, local consumers are increasingly preferring a higher quality of food in relation to quantity. This more premium sub-segment seems to be the biggest entry point for new players, who are representing a fierce competition for the big players already established.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

Per continuare a leggere, compra lo studio completo

Cosa contiene questa analisi di mercato?

  • Quali sono i dati relativi alle dimensioni e alla crescita del mercato?
  • Cosa sta influenzando l'andamento e l'evoluzione del mercato?
  • Quali sono le ultime tendenze che guidano il mercato?
  • Qual'è il posizionamento degli attori di mercato?
  • Cosa distingue le aziende operanti del mercato l'una dall'altra?
  • Segmentazione e profilo delle aziende operanti nel mercato
  • Dati e numeri da una molteplicità di fonti

Compra questo studio di mercato 89€

Disponibilità entro 5 giorni lavorativi

Methodo

Dati
Analisti 1 settore analizzato
in 40 pagine
Methodo
Controlla

Analisti

  • Le migliori università
  • Il parere degli esperti

Dati

  • Base di dati
  • Stampa
  • Rapporti aziendali

Controlla

  • Aggiornamento continuo
  • Orologio permanente

Methodo

  • Struttura sintetica
  • Grafica standardizzata

Analisti

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2

Analyst

Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2

Consultant

Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2

Auditeur

Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2

Consultant

Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti