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MARKET OVERVIEW

1.1 Definition and scope of study

Local products refer to food products considered an integral part of Brazilian gastronomy, with a traditional and local component.

The market for local products is characterized by its diversity of products (dairy products, meat, fruit and vegetables, etc.) and its large number of players with a high competitive intensity (private labels, agri-food giants, local producers, innovative SMEs, etc.). In the local product market, the performance of companies depends heavily on the commitment of regional consumers to these products, while attracting customers across borders.

A Unilever study concluded that 21% of people prefer to support brands that adopt sustainable practices in the production and dissemination of products and services. With Brazilians it is no different, they listed their main reasons for choosing local producers over big businesses :

  • Freshness and taste, thanks to smaller distances covered by the products
  • Reduction of waste and thus a lesser impact on the environment
  • The fact that small and medium companies are responsible for 75% of formal jobs in the country
  • Encouraging the economy of the city and region itself

Furthermore, small businesses already account for 27% of national GDP. Even so, the high prices and the difficulty of meeting these producers in the big cities have proved to be the biggest obstacle to the growth of this market. Those who are able to overcome these barriers are more likely to succeed in the short and medium term.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Cosa contiene questa analisi di mercato?

  • Quali sono i dati relativi alle dimensioni e alla crescita del mercato?
  • Cosa sta influenzando l'andamento e l'evoluzione del mercato?
  • Quali sono le ultime tendenze che guidano il mercato?
  • Qual'è il posizionamento degli attori di mercato?
  • Cosa distingue le aziende operanti del mercato l'una dall'altra?
  • Segmentazione e profilo delle aziende operanti nel mercato
  • Dati e numeri da una molteplicità di fonti

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Methodo

Dati
Analisti 1 settore analizzato
in 40 pagine
Methodo
Controlla

Analisti

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  • Il parere degli esperti

Dati

  • Base di dati
  • Stampa
  • Rapporti aziendali

Controlla

  • Aggiornamento continuo
  • Orologio permanente

Methodo

  • Struttura sintetica
  • Grafica standardizzata

Analisti

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti