The furniture market - Italy

The global furniture market, valued at $558.1 billion in 2020, is expected to grow at a compound annual growth rate (CAGR) of 5.1%, reaching $715.6 billion by 2025. The main drivers of this market are increasing urbanization, rising disposable income, the affordability of furniture, growth in the real estate and hospitality sectors, the penetration of build-it-yourself furniture, and demand for luxury furniture in certain sectors. The market is segmented by furniture type, material and application, with residential furniture making up the majority. It's a highly fragmented market with a mix of small and large players, including such notables as Herman Miller, Ikea, and Ashley Furniture Industries.

Italy, as one of the world's leading furniture manufacturers and exporters, saw its market reach almost 20 billion euros, indicating a 4% increase on the previous year. The Italian market, characterized by a strong preference for furniture among the population, consists largely of home furnishings, followed by office furniture, kitchen and garden furniture, and mattresses, occupying smaller portions of the market. Italy is a net exporter of furniture, with significant exports to France, Germany, the USA and the UK, and its market is influenced by national trends, online shopping habits and the growing demand for eco-sustainable products

The Italian furniture market: trends, traditions and transformations

In recent times, the Italian home furnishings market has seen a myriad of trends reflecting the population's changing lifestyles and aesthetic preferences. Traditionally, Italy has been recognized the world over as a center of high-quality furniture manufacturing, a fact borne out by its high export figures. In fact, the country is one of the world's leading furniture exporters, with export values reaching approximately $10-15 billion. The Italian market shows a great affinity for furniture, an observation corroborated by the fact that the country ranks just behind Germany in terms of household furniture expenditure. Italians attach great importance to their domestic environment, particularly the living room, kitchen and dining room, and often devote considerable financial resources to their improvement. Sustainability has become a central theme, with a growing demand for eco-friendly and recycled materials.

In addition, there is a growing trend towards the personalization and individualization of interior design, foreshadowing an evolution from generic to more individualistic, bespoke furniture. Another trend to note is the growing interest in outdoor living spaces, accelerated by the changes inflicted by the COVID-19 pandemic. This segment has seen an increase in demand for versatile, weather-resistant furniture, adding a new level of requirements for manufacturers and sellers. The search for a blend of rustic and industrial design, known as "rustrial", signifies a taste for a fusion of comfort and minimalist industrial appeal.

The advent of e-commerce has not escaped the furnishings market, with a substantial proportion of Italians - around 30% - choosing to buy online or at least to research before making in-store purchases. Significantly, mobile commerce is becoming increasingly widespread, indicating a shift towards consumer behavior that is more comfortable with technology. Despite this move towards online marketplaces, the Italian home furnishings scene remains highly fragmented. With several thousand players, most of them small and medium-sized enterprises operating locally, the market is characterized by its diversity and competitiveness. Major Italian manufacturers, such as Poltronesofà and Natuzzi, maintain a significant presence, while international retailers like Ikea carve out considerable market share.

In conclusion, the Italian furniture market, while steeped in tradition and craftsmanship, is undergoing a transformation influenced by changing consumer preferences, a growing penchant for eco-friendly practices and digital consumerism. These trends serve as pivots for market players, who must navigate through fragmentations and changes to meet the needs of a market that strongly values innovation, personalization and sustainability.

Key players in the Italian furniture market

The Italian furniture market, known for its rich tradition of craftsmanship and design, is home to an eclectic mix of big international names and well-established local giants. Among the major competitors shaping the market, certain names stand out for their reputation, market presence and distinctive product offerings.

• Ikea - A world-famous brand, Ikea has also made its mark in Italy. Known for its affordable, functional do-it-yourself furniture, the Swedish company appeals to a broad public looking for modern, practical design.
• Iris - A name associated with a wide variety of home improvement products, Iris offers a wide range of furniture options that appeal to cost-conscious customers who don't want to compromise on style and reliability.
• Poltronesofà - An Italian company, Poltronesofà specializes in sofas and armchairs. Its emphasis on comfort, combined with an Italian flair for aesthetics, makes it a popular choice among those seeking a blend of functionality and design.
• Natuzzi - Renowned for its luxury leather furniture, Natuzzi is the emblem of Italian craftsmanship. With products that exude elegance and sophistication, Natuzzi caters to the high-end segment of the market.
• Château d'Ax - Another staple of the luxury furniture sector, Château d'Ax offers an exquisite range of products renowned for the quality of their materials and their timeless design, attracting a clientele with a penchant for opulence and comfort.
• Armani Furniture - When haute couture meets furniture design, Armani Furniture is the result. This high-end brand offers furniture and home accessories that reflect the sophisticated, minimalist ethos of the iconic fashion house.
• Zanaboni - A brand renowned for its classic furniture, Zanaboni offers pieces rich in detail and steeped in tradition, appealing to lovers of ornamentation and history.
• Roche Bobois - Although a French brand, Roche Bobois also enjoys great popularity in Italy, where it is renowned for its innovative, high-end furniture, often featuring bold, contemporary designs.
• Design Holding - Italy's largest manufacturer of furniture and design, Design Holding boasts a portfolio of prestigious brands and has carved out a significant market share thanks to its varied, high-end offering.
• Leroy Merlin - Originally a French retailer, but with a strong presence in Italy, Leroy Merlin extends its DIY approach to home furnishings. Its stores offer a range of products that enable customers to personalize their homes.

Informazioni

• Pagine : 30 pags
• Formato : Versione PDF e digitale
• Ultimo aggiornamento : 25/03/2024

Riepilogo ed estratti

Grafica

• Mercato dei mobili per la casa
• Mercato dei mobili per la casa
• Mercato dell'arredamento, ripartizione per tipologia di prodotto
• Valore e volume della produzione venduta di sedie e sedili imbottiti, con intelaiatura di legno per uffici ed altri usi (Codice Prodcom 31001250"
• Spesa totale delle famiglie per arredo, mobili e tappeti
• Fatturato totale delle imprese sotto il Codice Ateco 31 "Fabbricazione di mobili"
• Valore della produzione venduta di mobili
• Fatturato totale delle imprese attive sotto il Codice Ateco 47.59 "Commercio al dettaglio di mobili, di articoli per l'illuminazione e altri articoli per la casa in esercizi specializzati"
• Import - export mobili (Codice HS 9403)
• Principali paesi di destinazione dell'export di mobili (Codice HS 9403)
• Principali paesi di provenienza dell'import di mobili (Codice HS 9403)
• Indice dei prezzi al consumo per i mobili per la casa
• Indice dei prezzi alla produzione per la fabbricazione di mobili
• Variazione YoY dei volumi di vendita dei mobili
• Fonti di ricerca su tendenze, costi e altro ancora, su mobili e articoli per la casa
• Criteri per l'acquisto di un mobile per la casa
• Spazi domestici per i quali gli italiani sono disposti a spendere di più
• Gli stili di arredamento preferiti dagli italiani
• Numero di produttori di mobili italiani
• Quota di mercato dei principali distributori italiani di arredamento per la casa
• Distribuzione dell'offerta, per segmento
• Imprese attive sotto il Codice Ateco 47.59.1 "Commercio al dettaglio di mobili per la casa"
• Imprese attive sotto il Codice Ateco 31 "Fabbricazione di mobili"
• Addetti nelle imprese attive sotto il Codice Ateco 31 "Fabbricazione di mobili"
• Forma giuridica delle imprese attive sotto il Codice Ateco 31 "Fabbricazione di mobili"
• Imprese e addetti sotto il Codice Ateco 31.09.3 "Fabbricazione di poltrone e divani"
• Indice dei prezzi al consumo per i mobili per la casa
• Indice dei prezzi al consumo per i mobili per soggiorno e sala da pranzo
• Indice dei prezzi al consumo per i mobili per camera da letto
• Indice dei prezzi al consumo per i mobili per cucina
• Mercato dei mobili eco-sostenibili
• Mercato dei mobili di seconda mano