The food supplements market - Italy

The global dietary supplements market has grown significantly, with a market estimated at $163.9 billion in 2022 and set to grow at a CAGR of 9.0% between 2023 and 2030, potentially reaching $326.6 billion worldwide. Western Europe is a strong performer, particularly Italy, which is the largest European market - valued at 4.06 billion euros in 2021 - and is expected to continue its growth trend with a CAGR of 5.3% to 2025. The European market alone is valued at $38.1 billion in 2022, and could reach $74.5 billion by 2030 at a slower CAGR of 7.0%. The most popular supplement categories are vitamins D and C and magnesium.

The COVID-19 pandemic has had a major impact on the market, with increased health awareness and changing consumer habits contributing to the rise in sales of supplements. sales of supplements designed to boost the immune system, stabilize mood and improve sleep. Italy's leading role is underlined by an ageing population increasingly interested in preventive medicine, with over 60% of Italian adults consuming food supplements. The Italian dietary supplements market saw a considerable increase in the producer price index between January 2022 and July 2023, as well as a sharp rise in consumer prices for food products. Online sales also surged, with the digital channel increasing by 49.4% in sales, while pharmacies retained a dominant role in distribution, accounting for 76.3% of total dietary supplement sales in Italy.

Changing dietary supplement consumption patterns in Italy: embracing health, wellness and sports nutrition

In recent years, Italy has seen significant trends in the consumption of dietary supplements, with the emphasis on health and well-being having a profound impact on market demand. As Italians become increasingly conscious of their well-being, stress management, physical activity and specific health problems are driving the adoption of various categories of dietary supplements. Among the adult population, a significant number - between 25 and 35 million - regularly turn to dietary supplements, revealing strong market penetration and dependence on these products for health purposes. The reasons for this increase in the use of food supplements are manifold, with prevention at the forefront. Many Italians, especially the elderly, are turning to food supplements to guard against cholesterol problems, cardiovascular ailments, bone degeneration and a weakened immune system. Wellness follows close behind, with a focus on detoxification, improved circulation, weight management and aesthetic enhancements.

In addition, a growing segment of the population is engaging in toning, strengthening and energy-boosting activities, reflecting a growing interest in multivitamins.t in multivitamins and electrolytes, while others seek specific treatments for digestive comfort, hormonal balance and peace of mind. Interestingly, almost two-thirds of Italian dietary supplement consumers consider these products to be safe, and an equivalent proportion validate their efficacy. This feeling of confidence is reinforced by the fact that almost three quarters of Italians consider food supplements to be essential health allies, and almost the same number believe that these products encourage the adoption of better eating habits and increased physical activity.

In addition, two-thirds of the population associate the use of food supplements with maintaining their mental and physical well-being. The search for information and the decision to use food supplements are influenced by a variety of sources. Italians generally turn to friends, family and health professionals, but they also make good use of the media and the Internet to find out about these products. The attention paid to sports nutrition, a segment that encompasses both sports and dietary supplements, is a key indicator of the importance attached to health by the Italian market. With a global value of between $40 and $45 billion, the Italian sports nutrition market is booming, signalling a democratization trend in which these products are being adopted not only by athletes, but also by the general population, who are just as concerned about their physical fitness and personal performance. Surfing on the wave of natural living, there is also a marked preference for natural food supplements, seen as beneficial to both individual health and the environment. In short, Italy is a dynamic market for food supplements, driven by a growing awareness of health issues.

Key players in the global dietary supplements market

The dietary supplements market is made up of a dynamic mix of multinational giants and established Italian companies, each contributing to the evolution of the industry and to the development of the Italian market. industry's evolution and catering to a diverse consumer base with a variety of health and wellness products. Here are some of the major players in the landscape, notable for their impact and offerings in the dietary supplements sector:

International powers in the dietary supplements sector

• Pfizer Italy: Pfizer, one of the world's largest pharmaceutical companies, is extending its global reach to the Italian market, offering a range of dietary supplements in addition to its full pharmaceutical products. Known for its commitment to healthcare innovation, the company plays a key role in addressing the nutritional needs and health concerns of consumers.
• Sanofi Italy: Sanofi is a world leader in the health sector, offering a wide range of products, including vitamin and mineral-based dietary supplements. Its presence in Italy reflects its global strategy to improve health outcomes and provide valuable nutritional support to populations.
• Bayer Italy: Renowned for its healthcare and agricultural products, Bayer is also making significant inroads into the dietary supplements market. Its portfolio includes popular supplements that support a variety of health functions, meeting the needs of a health-conscious population looking for trusted names in their quest for well-being.

Leading Italian companies thrive in the dietary supplements market

• Aboca: Aboca, with its emphasis on natural, plant-based products, has carved out an enviable position for itself in Italy and beyond. Its commitment to organic ingredients and herbal wellness options is in line with the growing trend towards natural supplementation.
• Alfasigma: As a company specializing in pharmaceutical and nutraceutical products, Alfasigma offers a varied range of dietary supplements. By combining scientific research with health and nutrition, it has forged a solid position in the Italian market.
• Angelini Group: The Angelini Group, whose aim is to improve quality of life through health solutions, offers a range of health products including dietary supplements. Its products are designed to meet the evolving wellness needs of modern consumers.
• Menarini Group: The Menarini Group, with its focus on research and development, has also entered the dietary supplements market, offering products that complement its wide range of pharmaceutical therapies.
• Giuliani: Specializing in a variety of healthcare products, Giuliani has ventured into the field of dietary supplements, filling the nutritional gaps in modern diets.
• Montefarmaco: Montefarmaco ventured into food supplements, targeting consumers seeking nutritional balance through supplements.

Informazioni

• Pagine : 30 pags
• Formato : Versione PDF e digitale
• Ultimo aggiornamento : 05/10/2023

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