The coffee pod market - Italy

1.1 Definition and presentation

Coffee pods or encapsulated coffee, is a way of individually packaging coffee (capsule or soft pod); coffee pods are a quick and easy way to make espresso, thanks to a specific small coffee machine. Boiling water, along with coffee, travels through the filter, distributing the coffee into the cup. it is possible to make a cup of coffee with good crema using home pod coffee machines, just as it is with professional espresso machines. There are different types of shapes and materials used to make coffee pods, and each brand tries to create its own design to differentiate itself from other brands. There are three main types of coffee pods, which compete with other main types of coffee, such as ground coffee and instant coffee: The "soft pods" that allow for a commercially available "filter" quality yield, the "hard pods" that allow for a yield similar to "espresso," and the "capsules" that also allow for a certified "espresso" yield. The most commonly used pods contain about 7 grams of coffee.

The trend in global coffee consumption closely tracks that for production. Between 2018 and 2023, annual world coffee consumption grew by 3.4 percent, from 171.2 million packs to 177.0 million packs. Again, the trend is skewed between 2018 and 2022, while between 2022 and 2023 there is an increase of 2.3 percent. L'Europe collects 30.3% of the world's coffee consumption. It is followed by the Asia Pacific region with 25.8% and North America with 17.5%. South America contributes 15.8% of world coffee consumption while Africa and Central America contribute 7.1% and 3.5% of world consumption, respectively.

In 2024 the world market for coffee pods and capsules reached a total value of 28.65 billion dollars. For the period 2024-2029 a compound annual growth rate (CAGR) of 6.91 percent, under which the world market could touch a value of uS$40 billion.

This study focuses on the specific market for coffee pods and capsules in Italy, analyzing consumption trends, competitive dynamics and growth prospects for the sector. For information on related markets, such as the coffee market in general, see the specific studies available in the Businesscoot catalog.

1.2 The Global Market

Market In ****, the global market for coffee pods and capsules reached a total value of $**.** billion. A compound annual growth rate (***) of *.**% is projected for the period ****-****, under which the world market could touch a value of $** billion by the end of the period. Coffee pods and capsules market World, ...

1.3 The Italian market

Regarding Italy and the size of the coffee market, between **** and ****, the total turnover of coffee and tea processing companies grew by **.* percent, from *.** billion euros to *.** billion euros. Growth appears to be steady throughout the entire period, with the exception of ****, when due to restrictions imposed to contain the pandemic, ...

1.4 Import - Export

For the analysis of trade flows in and out of Italy, HS Code **** "Roasted coffee, decaffeinated coffee, and coffee substitute products" during ****-**** is considered.

During the period analyzed, Italian coffee exports grew by **.* percent from $*.** billion to $*.** billion. Imports also registered growth during the same period. Between **** and ****, Italian coffee ...

1.5 The consequences of the Russian-Ukrainian conflict

The outbreak of the Russian-Ukrainian conflict in February **** led to, among other things, a general increase in consumer prices. The sector related to coffee consumption is not exempt. Between January ****and December ****, the consumer price index for coffee rose by *.* points, representing a price increase of *.* percent. Compared with ****, consumer prices ...

2.1 Demand in Italy

Between **** and ****, value sales of coffee in the large-scale retail channel were found to be shrinking. In the perido analyzed, total sales volume decreased from ***.* million kg to ***.* million kg, marking a *.* percent decline. After declining in **** (***), also aided by the price increase described in the previous point.

Coffee sales Italy, ...

2.2 Purchase Drivers and Consumption Mode

Several factors are analyzed by Italians when choosing coffee. YouGov analyzed the main purchase drivers through a survey of *,*** Italians and found that taste, brand and price are the factors that most influence purchase choices.

Coffee purchase drivers Italy, ****, in percent Source: ****

Coffee consumption in Italy is a daily habit for ...

2.3 Geographical distribution of demand

Regarding the geographic distribution of coffee consumption, it can be seen that the values are almost similar across the peninsula. The highest expenditure value is concentrated in the Southern Italy(***) where consumption is around**.* € monthly; this is followed by theCenter, with a value of**,** €and, finally, thenorthern Italy, with an expenditure ...

2.4 New demand trends

A 'Nespresso/Squadrati survey analyzed new trends in coffee pod and coffee consumption patterns in Italy. The first is the North European/American trend of consuming long coffee (***) in mugs, a trend that ** percent of respondents already follow or plan to adopt in the future.

Also increasing is the focus on ...

3.1 The market structure

To analyze the market structure in Italy, enterprises under Ateco Code **.** "Tea and coffee processing" are considered. In particular, the number of active enterprises, the number of employees in active enterprises and the legal form of different activities are analyzed.

Number of enterprises

There is a sustained increase in the number ...

3.2 The value chain

3.3 The main manufacturers

The following is a list of major manufacturers of pods and capsules in Italy:

Nespresso: founded in ****, is a global espresso brand, famous for its coffee machines and single-serve capsules. The brand is distinguished by the quality of its machines, elegant design, and ease of use, making it popular in home ...

3.4 The distribution

As for the main distribution channels for coffee in Italy, **.* percent of sales in **** were within the large-scale retail channel. This is followed by the retail and e-commerce channel with **.* percent of the total. The Ho.Re.Ca and Vending channels collect **.*% and *.*% of total sales, respectively. Coffee sales by volume, ...

4.1 Product overview

Coffee capsules and pods have become popular for their convenience and ease of use, allowing a cup of coffee to be brewed quickly without the need for complicated equipment or messy cleanup. There are many different types of capsules and pods available on the market, each with unique characteristics. Some of ...

4.2 Price Analysis

Prices for some product types are shown below. Specifically, prices are for products are analyzed for large-scale retail and e-commerce channels:

Large-scale retail trade

E-commerce

4.3 New supply trends: sustainability at the core

The supply of coffee capsules made from sustainable and reusable materials is increasing as a result of growing environmental concerns related to single-use capsules. These sustainable capsules are generally made from materials such as stainless steel or compostable bioplastics. Evergreen Caps ules offers a range of reusable coffee capsules compatible with ...

5.1 Regulation

International standards exist for coffee production, trade and consumption. The International Coffee Agreement, concluded among the ** members of the International Coffee Council in **** and entered into force in ****, aims to promote international cooperation in the coffee market in order to develop a sustainable coffee economy and promote coffee quality and consumption. ...

6.1 Segmentation

• Luigi Lavazza s.p.a
• IllyCaffe s.p.a
• Caffè Borbone s.r.l
• Gruppo Gimoka s.p.a
• Caffè Trombetta s.p.a
• Kimbo s.p.a
• Nestlé Nespresso