The car seat market - Italy

1.1 Definition and scope of study

The child car seat market involves all the seats that are produced to ensure the safety and well-being of a young child in a vehicle. According to Globenewswire, a child car seat is designed to protect children in accidents or vehicle collisions. The market for child car seats is segmented into different types of products and distribution channels: for example, there are booster seats car seats for baby, handsets seats, and convertible seats. The booster car seats have long dominated the market, and it comprehends the categories of backless booster seats and high-back booster seats. 

The global child car seat market was valued at $5.4 million in 2020, and it is expected to reach a value of $8.5 million by 2026, growing at a CAGR of 7.95%.

In Italy, child car seats have been produced since 1930 but, at first, their main purpose was not that of protect and save a child in case of car accident, but simply to raise the child so that he or she could be more easily seen by the driving parent. Naturally, such products undergone a huge evolution and, nowadays, anti-abandonment devices have been introduced, which are automotive safe devices designed to prevent the unintentional abandonment of small children transported on motor vehicles, and which activates if the driver leaves the vehicle. In Italy, their use has been made mandatory since 2019.

In the Italian market, Peg-Perego is the most known and famous company specialized in the production of goods for children care, of which car seats occupy a relevant part. The company was started right after the Second World War, when the use of such devices spread. Nowadays, Per-Perego has subsidiaries in Brazil, Canada and USA, opened as a result of the huge export trades of their Made in Italy products especially in the west markets.