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The global candle market has exhibited significant growth in recent years, with a market value of approximately $8.33 billion in 2023 and a projected compound annual growth rate (CAGR) of 2.7 percent from 2024 to 2030, anticipated to reach $10.03 billion by 2032. This upward trend is driven by an increased focus on personal well-being, mindfulness practices, and the desire for enhancing air quality and personalizing living spaces for a cozy ambiance. Social media trends have also contributed to the rise in candle popularity, particularly as symbolic items of relaxation and decor. The candle industry has adjusted to technological advancements with innovations like Candle Touch, blending historic functionalities with modern tech.
On the Italian front, the candle market saw a striking 84.3 percent increase from 2011 to 2022 in production sold, with the trend supported by international trade, where exports grew by 49.3 percent from 2018 to 2022, surpassing the import growth of 33 percent during the same period and reflecting a strong domestic production capacity. Demand is influenced by therapeutic uses such as aromatherapy, home care, and religious settings, predicted to grow at a CAGR of 12.4 percent through 2030. The geographical distribution of demand within Italy is highest in regions like Basilicata and Veneto.
Evolving Trends and Influencing Factors in the Candle Market
In the ever-changing landscape of the Italian candle market, there has been significant growth in recent years, underpinned by multiple demand determinants that shape consumer behavior. Seasonal spikes in demand are evident, with particular interest around the winter holidays, as evidenced by Google Trends data indicating a substantial increase in candle-related searches during the November-December period. This highlights candles' popularity as ideal gifts for occasions and holidays. Beyond seasonal trends, the candle market has seen a surge driven by their use in medical, therapeutic, religious, and personal care contexts, leveraging their effectiveness in inducing relaxation and improved air quality in living spaces.
The aromatherapy market, intrinsically linked to this sector, was valued at between $2 and $2.5 billion in 2023 and is expected to grow substantially in the coming years. Scented candles play a vital role in this growth, with their demand increasingly tied to the therapeutic and relaxation benefits they offer. The home care industry is another significant contributor, with the global market valued at over $100 billion in 2023 and forecasted to grow further. Scented candles have found their niche despite the proliferation of digital and electric candles; they remain sought after for their ability to create inviting atmospheres and add a sense of warmth and personal touch to home décor.
Moreover, there's an observable influence of social media trends that propagate candles as elements of well-being and self-care, alongside the traditional functions they hold. This trend is noted for its contribution to the market boost, with social networks playing an integral role. As the Italian candle market evolves with the times, it displays a remarkable ability to adapt and cater to a wide set of preferences and applications, maintaining its relevance and significance in both traditional and modern-day contexts.
Pioneering Artisans and Innovators: Key Players in the Italian Candle Market
Italy's rich tradition of craftsmanship and design excellence is embodied in its vibrant candle industry, where historical roots intertwine with contemporary innovation. The market is home to a diverse array of businesses, from time-honored artisanal workshops to modern enterprises that have mastered the art of candle-making. Here is an insight into some of the main players who have illuminated the path of the Italian candle market with their unique blends of artistry and ingenuity.
- Lac Waxworks Cereria L.A.C. has illuminated the candle-making scene since 1973, specializing in the production of decorative and ornamental candles. Over the years, the company has forged a name for itself not just in the European market, but also across the ocean in the United States, thanks to its focus on creating hand-decorated artistic candles of indisputable quality. The company operates from a cutting-edge facility equipped to cater to large-scale distributors and individual customers alike, with a wide array of prestigious products that undergo rigorous quality checks.
- Cereria Ronca With roots stretching back to 1855, Cereria Ronca's heritage is deeply intertwined with the production of lighting and ecclesiastical candles. Today, the company has expanded its repertoire to include an eclectic mix of products such as citronella candles and decorative candles for diverse applications, ranging from festive occasions to home care. Based in Trento, Italy, Cereria Ronca is committed to crafting high-quality candles with certified raw materials, while also producing alcohol solution stick room diffusers, marrying tradition with modern aromatic experiences.
- Nappi Carlo Cereria Having begun its journey in 1948, Nappi Carlo Cereria s.r.l. continues to expand and innovate within its 15,000-square-meter facility, equipped with state-of-the-art machinery. The company specializes in an extensive range of candles, including citronella torches, tealights, and scented candles for various settings. A point of pride for the company is its eco-friendly firelighters, marketed under the brand Fiammelle, showcasing its devotion to ecologically sustainable solutions for modern consumers.
- Cereria S. Alessandro Cereria S. Alessandro, established in 1997 by Livio Cortinovis, started with a noble goal: to serve the wax needs of parishes in the Diocese of Bergamo.
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- Pagine : 30 pags
- Formato : Versione PDF e digitale
- Ultimo aggiornamento : 08/02/2024
Riepilogo ed estratti
1 Market Overview
1.1 Definition and presentation
A candle is a lighting device composed of a wick wrapped in wax. Its purpose has transformed over time and today candles essentially have a dual function: aesthetic and decorative, both generating a source of light and giving off an odor. The candle market is seeing the emergence of electric candles but also digital candles to the detriment of traditional historical candles. However, there are other types of candles such as tealights, birthday candles, cartridge candles, etc.
Over the past few years, the global candle market has shown remarkable and sustained growth, standing at about $8.33 billion in 2023. Recent projections indicate that we are on course for steady growth, with a compound annual growth rate(CAGR) of 2.7 percent projected over the period 2024-2030, culminating in a market value of $10.03 billion by 2032. This expansion is fueled by a multitude of factors, including a renewed interest in mindfulness practices, the search for solutions to improve home air quality, and a growing desire to personalize living spaces with elements that convey warmth and coziness.
Candles, once simple lighting tools, are now considered true statements of personal style and well-being, thanks in part to their increasingly central role in medical, therapeutic, religious, and personal and home care contexts. The candle market has benefited significantly from a rising trend on social networks, where they are celebrated as symbols of relaxation and self-care, as well as decor elements capable of creating a harmonious and inviting atmosphere.
In an era dominated by technology and the relentless pursuit of connectivity and intelligence in every everyday object, an innovative product emerges that reinvents one of the oldest and most traditional lighting tools: the candle. Since the time of the ancient Romans, candles have played a fundamental role in human life, serving as reliable and accessible sources of light before the advent of electricity. Today, thanks to pioneering initiatives like Candle Touch, the traditional candle is being transformed into a smart object, combining historic functionality with the latest technology.
1.2 The global candle market
he global candle market has emerged as a dynamic and evolving segment within the consumer goods industry, combining tradition and innovation amid growing interest in personal well-being and home décor. Originally conceived as primary sources of lighting, candles have spanned centuries of history, transforming from simple practical tools to true ...
1.3 The Italian candle market
The Italian candle market has undergone a profound transformation in the last decade, going from being a stable and unpopular sector to an opportunity in which high-fashion companies, startups, and investors have bet with great success. The graph below reports this radical change in market value by going to analyze the ...
1.4 Imports and exports
Candle market trends during ****-**** reveal interesting dynamics in terms of international trade. Although the value of imports is higher than that of exports, a more pronounced growth of exports is observed, with an increase of **.* percent against ** percent for imports. This figure suggests a strengthening of the productive and competitive ...
2 Demand analysis
2.1 Overview of demand
Besides being a product with many therapeutic and relaxing functions, candles are also a perfect gift. Given the general appreciation of candles, they are a perfect solution for occasions and holidays. The graph below represents the proportion of searches for a given term in a given region over a given period ...
2.2 Determinants of demand
There are multiple determinants of demand, such as medical and therapeutic uses, home care, personal care, but also the use of the product in specific contexts (***). In addition, it is interesting to note that the market has been greatly boosted by the creation of a real candle trend rooted in social ...
2.3 Geographical distribution of demand
To visualize the distribution of regions' interest at the geographic level, an overview of the search performed through Google Trends by search item is proposed. Values are calculated on a scale of * to ***, where *** indicates the location with the highest search frequency as a proportion of total searches for that location, ...
2.4 New demand trends: the candle massage
Candle Massage represents an innovative and particularly popular technique in holistic therapies and wellness treatments. This method makes use of specific candles, specially formulated for massage, which, once lit, transform into a warm, fragrant oil. The particularity of these candles lies in their composition, rich in natural butters and essential oils, ...
3 Market structure
3.1 Market structure
To visualize the market size of the candle industry in Italy, consider Ateco Code **.**.**, comprising:
manufacture of globes; manufacture of lighters; manufacture of articles for personal use: pipes, combs, hair clips, toilet sprayers, thermos and other isothermal containers for personal or household use; manufacture of miscellaneous articles: candles, lanterns and the ...
3.2 Value Chain
The process of candle production and distribution has several stages; first, new product design and experimentation with different types of cra (***), fragrances, dyes, and wicks are carried out.
Raw material supply: main raw materials include various types of wax, wicks, containers (***), fragrances and dyes. Sustainable sourcing and supply chain ethics are ...
3.3 Main players in the industry
Italy also has a long history of manufacturing excellence in the field of candles: some of today's leading wax factories producing design and furniture products were established more than two centuries ago to supply the population and churches with candles for religious services and home lighting. These artisans have managed to ...
4 Supply analysis
4.1 Overview of the offer
The types of candles are manyfold, as are their uses.
[***]
4.2 Prices
The following is an indicative overview of prices by product taken under analysis:
The trend of candles as a decorative object has also involved major high-fashion brands, giving rise to a new segment in the candle market. This segment, characterized by extremely refined products, has emerged in recent years and has ...
4.3 Candle Touch: industry innovation
In the age of technology, where the goal seems to be to make "smart" and connected all objects of daily life, from shoes to a wide variety of accessories, a surprising innovation has emerged that reinvents one of the oldest lighting tools: the candle. For centuries, candles have been a fundamental ...
5 Regulations
5.1 Regulation
European context
The candle market requires consideration of various regulations designed to ensure the safety, quality and sustainability of the products offered to consumers. These laws and regulations may relate to the composition of candles, labels, chemicals used, and safety standards.
REACH Regulation (***) Regulation is a European Union regulation that aims ...
6 Positioning of players
6.1 Segmentation
- IKEA Italia
- Gucci
- Gianni Versace
- Salvatore Ferragamo
- Giorgio Armani
- Dolce & Gabbana
- Yankee Candle
- Cereria Di Giorgio
- Cereria Pernici
- Cereria S. Alessandro
- Cereria Carlo Nappi
- Cereria Ronca
- Cereria L.A.C.
Grafica
- La taille du marché des bougies
- Production de bougies
- Consommation de bougies
- Consommation de bougies par habitant
- Production vendue de bougies et de chandelles
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