Compro lo studio completo
Sintesi
The global boat rental market starts at a size of $19.4 billion in 2023 and increases to $29.1 billion in 2032, registering a CAGR of 4.61%. This suggests a sustained expansion of the boat rental industry on a global scale. This market operates through rentals between professionals, through specialized agencies, and between individuals, also facilitated by online platforms. Despite the concentration of activity within a few large European operators and specific geographic regions, consumer awareness of and access to boat rentals is increasing, particularly for small boats, which nearly 50 percent of travelers intend to rent. To stimulate interest in boats of all sizes, operators are diversifying their offerings to include corporate events at sea, while facing increasing competition from online sharing services.
Growth of the Italian boat rental market and consumer trends
The Italian boat rental market is experiencing a significant recovery after several years of moderate growth. This recovery can be attributed to a combination of factors affecting both demand and supply in the industry. On the demand side, consumers are increasingly aware of the availability and affordability of charter boats. Particularly in the small boat market segment, about one in two travelers are likely to opt for charter options. This development is indicative of a growing trend toward democratizing recreation and water sports, making them more accessible to a wider audience. On the supply side, operators have proactively expanded their offerings. A diverse selection of boats is now available for rental in various Italian locations, taking advantage of the growing influx of tourists. This development has been reinforced by significant growth in the Italian yachting market as a whole, which has grown by an impressive 10 to 15 percent in recent years. In addition, charter providers are not only targeting the lower end of the market, but are also actively promoting the mid-range and luxury segments. They use various marketing strategies, including campaigns that emphasize the affordability of these recreational activities. In addition, new value-added services, such as on-board seminars and team-building activities, are emerging to attract a more diverse clientele. However, despite this positive momentum, the market is facing increasing competitive pressure, particularly from online sharing platforms. These platforms facilitate peer-to-peer rentals, posing a potential threat to traditional rental services.
Key players in the Italian boat rental market
Within the diverse and dynamic Italian boat rental market, the interaction of different business models and a range of market players defines the dynamism of the industry. As indicated in the previous overview, the market rests on the pillars of professional chartering, agency-facilitated chartering, and burgeoning peer-to-peer chartering via digital platforms.
- Professional boat rental companies. Companies that own a fleet of boats and offer rentals directly to consumers or through other companies are the main players in this category. They are characterized by high standards of maintenance, experienced staff, and comprehensive services such as skippers and on-board catering. These companies are generally the mainstays of the industry and sustain and develop the market because of their long-standing reputation and the trust they have earned among customers.
- Specialized yacht charter agencies. As intermediaries, specialized agencies organize and simplify charters for consumers, often offering a wider choice in terms of size and type of boat. They focus on ease of booking, personalized customer service, and tailored experiences to meet the diverse needs of their clients. These agencies play a key role in attracting those new to yacht charter by offering them a level of comfort and reassurance about the services offered.
- Peer-to-peer yacht rental platforms. Innovation in the industry has been greatly spurred by online platforms that allow private boat rentals. These platforms allow private boat owners to offer their boats for charter, putting them in direct contact with potential charterers. This model has democratized access to boating, significantly lowering barriers to entry for rental companies and enabling boat owners to monetize their assets. As pioneering forces, these platforms not only intensified competition in the market, but also helped expand the market by reaching a broader, more technologically savvy audience.
per comprendere questo mercato
Dettaglio del contenuto
Informazioni
- Pagine : 30 pags
- Formato : Versione PDF e digitale
- Ultimo aggiornamento : 03/04/2024
Riepilogo ed estratti
1 Market Overview
1.1 Definition and scope of the study
The boat rental market, both recreational and sport, is based on three different business models:
- Renting among professionals and renting by professionals to individuals;
- Rental through specialized agencies;
- Renting among individuals through online platforms.
The market is relatively concentrated around large European players; likewise, boating activities are concentrated in a few specific geographic areas. The sector is a sub-segment of the Italian nautical market as a whole, which grew exponentially by 12 percent in 2019.
The rental market has recently shown signs of recovery after a five-year period of weak growth, driven by a double push on both the demand and supply side as the boating industry gradually democratizes. However, the demand trends affecting the market are different, depending on the sub-segment identified, and also depend on the size of the boats: small, medium and large.
Consumers are becoming aware of the affordability of chartering, especially in the first segment-with nearly one in two travelers inclined to charter; and the supply side is proactively following demand by offering a wide choice of boats in many Italian cities, also taking advantage of growing tourist flows. Industry players are also trying to encourage interest in the second and third segments, through marketing campaigns aimed at communicating the affordability of this leisure activity or offering new services such as organizing seminars or team-building activities at sea; but they are threatened by an increasingly competitive environment with the adoption of online sharing platforms.
1.2 A dynamic rental market
The marine tourism sector, along with the rapidly expanding recreational yachting segment, has proven to be a significant lever for global economic growth. Through tax revenue generation, job creation and contribution to the local economy, marine tourism provides tangible benefits. Such activities not only promote economic development, but also encourage social ...
1.3 The boat rental market in Italy
The graph shows the evolution of the turnover of Sports and Recreational Equipment Rental, including unmanned recreational boat rentals, from **** to **** in millions of €. in ****, the turnover was ** million €. This gradually increased in subsequent years, reaching *** million € in ****, *** million € in ****, and *** million € in ****. In ****, there was a significant increase in turnover ...
1.4 Trade flows
Italy is a well-known exporter of boats; in this section we analyze data on HS code ****, which includes yachts and other boats intended for pleasure or sport, rowing boats, and canoes.
Between **** and ****, the pleasure or sport boat sector experienced significant growth in exports, which increased by **.* percent from ****.* million to ...
1.4 The impact of Covid-19 on the boat rental market
Despite the **** health crisis, Sailogy, a digital player in the boat rental market, reported a ** percent increase in sales in June **** compared to the same period in ****. [***] The explanation for this dramatic and somewhat surprising increase may be the concordance between the (***) boat rental model and the social distancing rules encouraged ...
2 Demand analysis
2.1 The popularity of boating in Italy
In the taballe below, the Italian regions are distinguished by the number of registered recreational boats. The Mediterranean coast is much richer in terms of number of boats than the Adriatic Sea. It should be noted that these figures are not representative of the number of boats moored in the regions, ...
2.2 A seasonal practice
The graph shows the index of interest on Google Trends for the search "Boats for rent" in Italy from **** to ****. A clear seasonal pattern can be seen, with peaks occurring each year in the summer months, when demand for boat rentals is highest due to the tourist season. The index values ...
2.3 Italy's port infrastructure: distribution of berths
The graph presents data regarding the total number of berths and the number of infrastructure in the various Italian regions. Liguria is the region with the largest number of berths, with a total of **,***, followed by Sardinia with **,*** berths and Tuscany with **,*** berths. On the contrary, the region with the least ...
2.4 Nautical Licenses
One of the drivers of demand for boats, whether in buying and selling or chartering, is obtaining a boat license. As will be seen in section *.*, the most popular rental in summer **** was the catamaran without the presence of a skipper, assuming the possession of a boat license by the person ...
2.5 Boat rental and cruise data
According to GlobeSailor, an agency specializing in cruises and boat rentals, the summer season of the Italian boat rental market ended **** with a **% decrease compared to ****.
Italians' favorite destinationsin summer ****, were Italy in first place with ** percent of bookings, followed by Greece, Croatia and Spain. In Italy, the most popular destinations ...
2.6 Booking rate of sailboats and yachts
The average booking rate is the percentage ratio of the number of booked to the number of all. The highest booking rate is in the week from **/**/****, and the lowest is in the week from **/**/****. The graph presents data on the average booking rate for sailboats in ****, broken down by the ...
3 Market structure
3.1 The market structure
In order to analyze the structure of the rental boat market in Italy, active enterprises under Ateco Code **.**.* "Rental of sport and recreational equipment," which also includes enterprises active under Ateco Code ***.**.** "Unmanned rental of pleasure boats (***)," are analyzed. In particular, the number of active enterprises and the number of employees ...
3.2 The value chain
3.3 The main actors
The following is a list of the main players active in the Italian boat rental market:
M.Y.I s.r.l: based in Olbia, Sardinia, specializes in unmanned pleasure boat rentals. Founded on August **, ****, this limited liability company has seen a surge in turnover in recent years, reaching €**,***,*** in ****. With ...
4 Supply analysis
4.1 Types of charter boats
Most charter and chartering companies offer a wide range of pleasure boats and destinations, even at different times of the year, thanks to a small fleet and a network of contacts with various operators in the various domestic and foreign tourist locations.[***]
There are * types of charters; bareboat, captained, and ...
4.2 Variety of the type of rental offered
There are several types of pleasure boats that can be rented, varying in length, value, and equipment. The choice ranges from pedal boats to ocean-going sailboats and mega-yachts. Depending on the boat rented, there will be different customers and rates.
Boat rental is a key activity in the recreational boating market, ...
4.3 Rental rates
Prices for boat rentals start from about ** euros per day per person for a small dinghy, up to **,*** euros per day per person for a yacht.
In general, rates are divided into "low, medium and high season" and differ according to the type of pleasure boat available and the location. Discounts ...
4.4 Supply trends
Italy's first environmentally friendly boat sharing service
Innovation in the shared mobility sector now extends to the aquatic context, while maintaining a strong commitment to sustainability. This new development is being led by Michele Lauriola and Leonardo Caiazza, founders of Essence, the first electric boat sharing service. This project emerged from ...
4.5 Prices
Based on statistics published by YatchRent we can give an overview of the price trend of boat rentals in Italy.
The average price is ****€ per week is lower than Spain, Turkey and Greece. However, the maximum average price of ****€ in the second week of August is higher than all other countries ...
5 Regulations
5.1 Boat rental regulations
From a legislative point of view, the number of recreational boats in Italy is divided into the following categories: watercraft , for which the length is up to * m or * t gross tonnage, embarcazzioni , for which the total gross tonnage is up to ** tons, pleasure vessels (***), of more than ** t gross tonnage. ...
5.2 Boating license
A boat license is required when the engine power or total engine power exceeds ** kW (***), or the displacement exceeds *** cc if two-stroke carbureted or fuel-injected, *,*** cc if outboard four-stroke, *. *** cc if the engine is four-stroke carbureted or fuel-injected, *,*** cc if the diesel engine is supercharged, or *,*** cc if the diesel engine ...
6 Positioning of players
6.1 Segmentation
- M.Y.I srl
- La Datcha Management s.r.l
- Marina Charter s.r.l
- Sail Italia s.r.l
- North Sardinia Sail s.r.l
- Mikasa Luxury Managment s.r.l
- Yachting In Sardinia s.r.l
- Vm Charter s.r.l
Grafica
- Mercato del noleggio di barche
- Mercato del noleggio di barche
- Mercato del noleggio di yacht
- Imprese attive sotto il Codice Ateco 77.21.0 "Noleggio di attrezzature sportive e ricreative"
- Addetti nelle imprese attive sotto il Codice Atco 77.21.0 "Noleggio di attrezzature sportive e ricreative"
Tutti i nostri studi sono disponibili online e in PDF
Ti invitiamo a consultare un esempio del nostro lavoro di studio su altri mercato!
Aziende citate in questo studio
Questo studio contiene un panorama completo di società di mercato con le ultime cifre e le notizie di ogni azienda :
Perché Scegliere Questo Studio :
Accedi a più di 35 ore di lavoro
I nostri studi sono il risultato di oltre 35 ore di ricerca e analisi. L'uso dei nostri studi ti consente di dedicare più tempo e aggiungere valore ai tuoi progetti.
Approfitta di 6 anni di esperienza e oltre 1.500 studi settoriali già prodotti
La nostra competenza ci consente di produrre studi completi in tutti i settori, inclusi i mercati di nicchia o emergenti.
Il nostro know-how e la nostra metodologia ci consentono di produrre studi con un valore unico di denaro
Accedi a diverse migliaia di articoli e dati a pagamento
BusinessCoot ha accesso all'intera stampa economica a pagamento e ai database esclusivi per svolgere studi di mercato (+ 30.000 articoli privati e fonti).
Al fine di arricchire i nostri studi, i nostri analisti utilizzano anche indicatori Web (semrush, tendenze, ecc.) Per identificare le tendenze in un mercato e strategie aziendali. (Consulta le nostre fonti a pagamento)
Supporto garantito dopo l'acquisto
Una squadra dedicata al servizio post-vendita, per garantirti un alto livello di soddisfazione. +39 380 247 7810
Un formato digitale progettato per i nostri utenti
Accedi a un PDF ma anche una versione digitale per i nostri clienti. Questa versione consente di accedere a fonti, dati in formato Excel e grafica. Il contenuto dello studio può quindi essere facilmente recuperato e adattato per i tuoi supporti.
Le nostre offerte :
the boat rental market | Italy
- Quali sono i dati relativi alle dimensioni e alla crescita del mercato?
- Cosa sta influenzando l'andamento e l'evoluzione del mercato?
- Qual'è il posizionamento degli attori di mercato?
- Segmentazione e profilo delle aziende operanti nel mercato
- Dati e numeri da una molteplicità di fonti
Pacchetto di 5 studi (-15%) IT Italy
- 5 rapporti a 75,6 € IVA esclusa per studio da scegliere dal nostro catalogo italiano per 12 mesi
- Risparmiare il 15% sugli studi aggiuntivi acquistati
- Scegliere il rimborso del credito non utilizzato al termine dei 12 mesi (durata del pacchetto).
Consulta i termini e le condizioni del pack e del rimborso del credito non utilizzato.
Riferimenti dei nostri clienti
Hanno consultato i nostri studi
Scopri le opinioni (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
Interviste e clienti CAS
Tutte le interviste e i casi dei clienti (45)
